We Are Communication Architects

Building brand awareness through content creation and community engagement.

November 18th, 2010

Conversations with Community Managers 14: Kathy O’Reilly, Monster.com

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 14, featuring Kathy O’Reilly, Director of Social Media Relations for Monster.com (a Voce client).
Podcast highlights include:
  • Handling disparate- but related audiences- via community; in this case, job seekers and employers
  • The challenges of managing many separate niche communities without splintering the corporate mission
  • Using a healthy content library to support community and spark discussion, including use of ecternal contributors
  • Making sure you have the resources (people, content and time) to nurture a community properly
  • Goals: create brand awareness, product awareness and driving traffic
Voce Communications has partnered with The Community Roundtable to produce a new podcast series, Conversations with Community Managers. In this series, Voce’s Doug Haslam and The Community Roundtable’s Jim Storer speak with people from a variety of industries about their efforts with online community; what they are doing, the challenges and opportunities unique to their industry, and the differences and similarities between “community” and “social media.”
  • Listen here: [audio:http://vocecommunications.com/wp-content/uploads/2010/11/monster-final.mp3|titles=Conversations with Community Managers – Kathy O’Reilly, Monster.com]
  • Download the show here.
  • Subscribe to the podcast here:
  • MUSIC CREDIT: “Bleuacide” by graphiqsgroove

About the Author
Doug Haslam is a Supervisor on the Voce Connect Client Services team, managing client programs and developing strategy. In addition to Voce Nation, Doug writes his own personal blog and you can find him on Twitter as @dough.

Filed in Community, Voce Nation Podcast

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