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November 22nd, 2010

Voce Monday Morning Five

Last week you got six, this week you get four. I am nothing if not balanced.

Tools to Help Companies Manage Their Social Media: As Doug said when he posted this to Twitter last week, the article plays up the “If you don’t do this you’re going to get sued” angle a bit heavily. But the question of how all these communications we’re updating are archived not just for legal but also simply for archival purposes is still a good one. So the title of the story really should have been “Tools to Help Companies Archive Their Social Media.”

Path is the Opposite of Twitter: The idea behind Path seems to be to make sure you’re only distributing your updates and memories to those who are really your closest friends, hence its barrier of just 50 contacts. I’m not sure how this differs a finely culled Twitter list – and there are some functionality gaps – but it’s still interesting that new networks are more seeking to appeal to those who feel the signal-to-noise ratio is out of control.

Introducing bit.ly Bundles: The new Bundles functionality allows you to create a package of short links that you can then distribute on Twitter, Facebook and elsewhere. So if you wanted to you could create a bundle for all the posts in a particular feature series or everything that had been published that week and then link to that just once as a “round-up” update. This is also handy for Facebook, where best practices hold that too much updating can turn off followers, enabling publishers to point to a whole week’s worth of posts in one fell swoop.

Search Marketers Tap Social to Boost SEO: 71% of marketers use social media as part of their strategic mix, though that seems to include simply using analytics to measure search effectiveness. 52% have engaged in starting a blog and 51% have added XML sitemap to their site to help with search friendliness. A number of respondents have also used embeddable content to drive links from a third-party site. Of course the other way of looking at this is that social publishing has a number of benefits, one of which happens to be SEO, which then helps you take advantage of other advantages.

About the Author
Chris Thilk works on the Client Services team, part of Voce Connect, developing and executing social media strategy. You can follow him at @christhilk on Twitter.

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