Leveraging Best Practices for Social Media: It’s good to see that the vast majority – 85% – of those companies involved in social media efforts are at least actively participating and at best breaking new ground in how they do so. As always these goals are great but the tactical way they’re reached can vary in any number of ways and, of course, must be measured against in order to actually mean anything.
Social Media Not Used for Complaints: Only six percent of people follow or connect with a company through social media channels in order to grouse about their experiences according to a new study. Instead most of the complaints are lodged through email and not in public. This study looked at the general public, though, and not specifically at social media “experts” who were trying to compile case studies about a brand that doesn’t “get it” or in an effort to sign them on as consulting clients.
The Rise of Tumblr, Posterous & Light Blogging: The adoption of Tumblr by media companies who are looking for new ways to connect with their audiences is the most interesting aspect, in my opinion, of the rise of the blog-light solutions that have emerged. There are good reasons for these tools to be used but they can’t compete in any serious way for more full-scale solutions when it comes to a comprehensive online media strategy.
Mumbling Louder is Not a Strategy: It’s tempting to read this Brandweek editorial as a screed against the fact that everyone is now shouting at the top of their bloglungs. But really the heart of the point here is that it’s not good enough to be talking. You need to be talking for a purpose, a purpose that everyone needs to be clear on and consistently repeating, in order for what you’re saying to be effective.
When it Comes to Facebook, Relevance May Be Redefined: 36% of the reason I’m linking to this story is that it helps justify the continuance of #powerballadfriday tweets from @vocenation. The rest, though, is that the point of the story – which is that social network publishing allows for brand managers to loosen up and have fun occasionally without going horribly off-message – is a good one to remember. It can be good for the publisher and the reader if there’s freedom to just have fun every once in a while.