Conversations with Community Managers 16: Christopher Barger, General Motors
Photo: Becky Johns
Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 16, featuring Christopher Barger, Global Director of Social Media at General Motors.
Podcast highlights include:
- The “immerse and disperse” method of cross-training social media staff; immersing them via a consistent training program, then dispersing them to represent different divisions of the company
- Using internal communities to identify creative thinkers who might not otherwise surface
- Why a Fortune 500 company would bother sponsoring small events
- Measuring results, both long- and short-term, using GM’s participation in SXSW as an example
Voce Communications has partnered with The Community Roundtable to produce a new podcast series, Conversations with Community Managers. In this series, Voce’s Doug Haslam and The Community Roundtable’s Jim Storer speak with people from a variety of industries about their efforts with online community; what they are doing, the challenges and opportunities unique to their industry, and the differences and similarities between “community” and “social media.”
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- Download the show here.
- Subscribe to the podcast here:
- MUSIC CREDIT: “Bleuacide” by graphiqsgroove
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