Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 16, featuring Christopher Barger, Global Director of Social Media at General Motors.
- The “immerse and disperse” method of cross-training social media staff; immersing them via a consistent training program, then dispersing them to represent different divisions of the company
- Using internal communities to identify creative thinkers who might not otherwise surface
- Why a Fortune 500 company would bother sponsoring small events
- Measuring results, both long- and short-term, using GM’s participation in SXSW as an example