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Building brand awareness through content creation and community engagement.

December 16th, 2010

Conversations with Community Managers 17: Jeff Rubenstein, Sony PlayStation

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 17, featuring Jeff Rubenstein, Social Media Manager for Sony PlayStation (a Voce client).

Podcast highlights include:
  • Working with a community that is not only passionate, but extremely knowledgeable about the company, its products and its industry
  • Idea generation from the community– how PlayStation Share works
  • The seasonality (or lack of it) for communities based on retail products
  • The merging of personal and professional personae online, and the challenges that presents to the Sony PlayStation team
Voce Communications has partnered with The Community Roundtable to produce a new podcast series, Conversations with Community Managers. In this series, Voce’s Doug Haslam and The Community Roundtable’s Jim Storer speak with people from a variety of industries about their efforts with online community; what they are doing, the challenges and opportunities unique to their industry, and the differences and similarities between “community” and “social media.”
[audio:http://vocecommunications.com/wp-content/uploads/2010/12/Sony-Podcast.mp3|titles=Conversations with Community Managers 17: Jeff Rubinstein, Sony PlayStation]

About the Author
Doug Haslam is a Supervisor on the Voce Connect Client Services team, managing client programs and developing strategy. In addition to Voce Nation, Doug writes his own personal blog and you can find him on Twitter as @dough.

Filed in Voce Nation Podcast

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