We Are Communication Architects

Building brand awareness through content creation and community engagement.

January 6th, 2011

Conversations with Community Managers 18: Janet Aronica, oneforty

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 18, featuring Janet Aronica, Community Manager for oneforty.

Podcast highlights include:

  • Letting community members create and use “toolkits” as a way to encourage interaction
  • Managing community identity when its image is attached naturally to a larger existing community (in this case, Twitter)
  • How to encourage members to complete profiles
  • Bridging the divide between two distinct communities within the larger community to mutual benefit (social media users and developers)
  • The evolution of a startup; where the intital focus is on the consumer (free apps), getting the business-oriented (enterprise applications) members integrated into the community
  • Three Twitter tools Janet can’t live without
Voce Communications has partnered with The Community Roundtable to produce a new podcast series, Conversations with Community Managers. In this series, Voce’s Doug Haslam and The Community Roundtable’s Jim Storer speak with people from a variety of industries about their efforts with online community; what they are doing, the challenges and opportunities unique to their industry, and the differences and similarities between “community” and “social media.” [audio:http://vocecommunications.com/wp-content/uploads/2011/01/OneForty-Final.mp3|titles=Conversations with Community Managers 18: Janet Aronica, oneforty]

About the Author
Doug Haslam is a Supervisor on the Voce Connect Client Services team, managing client programs and developing strategy. In addition to Voce Nation, Doug writes his own personal blog and you can find him on Twitter as @dough.

Filed in Voce Nation Podcast

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