We Are Communication Architects

Building brand awareness through content creation and community engagement.

January 20th, 2011

Conversations with Community Managers 20: Jeff Esposito, Vistaprint

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 20, featuring Jeff Esposito, PR Manager for Vistaprint (Twitter) (Facebook). Podcast highlights include:
  • Birth of a program– getting hit (literally) with a magazine and being asked to “figure this Twitter thing out”
  • Getting the community to help shape social media efforts rather than dictating the strategy to the audience
  • Backing up the “No Customer Left Behind” philosophy through personal interaction over mass messaging
  • Weighing short term fixes (marketing gimmicks) vs a long-term strategy
  • Creating customer service expectations; when you are online, from posting duty hours to managing the lack of presence around a weather emergency
Voce Communications has partnered with The Community Roundtable to produce a new podcast series, Conversations with Community Managers. In this series, Voce’s Doug Haslam and The Community Roundtable’s Jim Storer speak with people from a variety of industries about their efforts with online community; what they are doing, the challenges and opportunities unique to their industry, and the differences and similarities between “community” and “social media.”
[audio:http://vocecommunications.com/wp-content/uploads/2011/01/vistaprint-final.mp3|titles=vistaprint final]

About the Author
Doug Haslam is a Supervisor on the Voce Connect Client Services team, managing client programs and developing strategy. In addition to Voce Nation, Doug writes his own personal blog and you can find him on Twitter as @dough.

Filed in Community, Voce Nation Podcast

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