Conversations with Community Managers 20: Jeff Esposito, Vistaprint
Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 20, featuring Jeff Esposito, PR Manager for Vistaprint (Twitter) (Facebook).
Podcast highlights include:
- Birth of a program– getting hit (literally) with a magazine and being asked to “figure this Twitter thing out”
- Getting the community to help shape social media efforts rather than dictating the strategy to the audience
- Backing up the “No Customer Left Behind” philosophy through personal interaction over mass messaging
- Weighing short term fixes (marketing gimmicks) vs a long-term strategy
- Creating customer service expectations; when you are online, from posting duty hours to managing the lack of presence around a weather emergency
Voce Communications has partnered with The Community Roundtable to produce a new podcast series, Conversations with Community Managers. In this series, Voce’s Doug Haslam and The Community Roundtable’s Jim Storer speak with people from a variety of industries about their efforts with online community; what they are doing, the challenges and opportunities unique to their industry, and the differences and similarities between “community” and “social media.”
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- Download the show here.
- Subscribe to the podcast here:
- MUSIC CREDIT: “Bleuacide” by graphiqsgroove
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