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January 10th, 2011

Voce Monday Morning Five

The Blog as Beat: The notion of blogs as being a modern day version of a beat is nothing new. That idea has been floated for years now as blogs with incredibly narrow focuses pop up because that’s the area of expertise of interest of one particular person. But what has always received less attention is the fact that those niche blogs then become resources for traditional journalists, whether it’s by bringing a particular news story to light or even providing quotes and opinions that get included in a story. Nothing revolutionary here but it’s good remember this truth and how it extrapolates to corporate blogs and the role they play in publishing those smaller stories from an organization that aren’t necessarily considered good fodder for a full news story.

@ColonelTribune on the evolution of Twitter: This interview with everyone’s favorite social networking media baron is every bit as fun as reading his Twitter feed. There’s serious stuff here – The Trib has used the Colonel to greatly expand its influence and overall share of the online conversation – but it’s also a good read since he comes off here as a mix of incredibly savvy social media practitioner and C. Montgomery Burns.

Facebook Versus StumbleUpon Traffic: Numbers that show how much more traffic Facebook sends to outside sites compared to StumbleUpon have been circulating and are interesting, sure, but as always need to be taken in context. Specifically what always need to be considered are what networks are going to be best for each individual program. If your audience is primarily on Reddit than these numbers shouldn’t change what you’re doing just because they’re not on top, for instance. As always, tactics shouldn’t be changed in knee-jerk fashion based on limited surveys such as this.

The Art of the Hashtag: There’s no bigger fan than myself – heck I’m an enthusiastic advocate – of rampant and pervasive use of hashtags on Twitter. OK, that might be overstating it just slightly. I think most are silly but recognize they have value particularly around events since it allows for a complete picture to be painted from the disparate conversation. Regardless of where you fall on this issue Twitter itself looks at what makes some resonate and why some never catch on.

Which Brands Got the Most Social Media Buzz in ‘10?: Despite being somewhat (in)famous for not having social media profiles or presences Apple dominated the buzz on social media channels in 2010. It’s also fantastic to see some Voce clients on that list.

About the Author
Chris Thilk works on the Client Services team, part of Voce Connect, developing and executing social media strategy. You can follow him at @christhilk on Twitter.

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