We Are Communication Architects

Building brand awareness through content creation and community engagement.

Archive for March, 2011

March 31st, 2011

Conversations with Community Managers 21: Leigh Mutert

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 21, featuring Leigh Mutert, Community Manger for H&R Block (just in time for tax season). Find H&R Block’s online community at http://getitright.hrblock.com. Podcast highlights include: Merging offline community with online- in particular, harnessing the experts at brick-and-mortar H&R Block franchises […]

Filed in Voce Nation Podcast

March 31st, 2011

Congratulations to Radian6

On Tuesday, Salesforce.com announced that it is acquiring social media monitoring vendor, Radian6. First off, we at Voce want to say congratulations to both companies! Over the past few years many of us have worked with folks at Radian6 and the team there has built a great service with great support. Having recently gone through […]

Filed in Measurement

March 30th, 2011

Platforms Presents: ESPN Front Row

The Voce Connect Platforms team is pleased to announce the launch of ESPNFrontRow.com, a WordPress-based corporate platform for ESPN’s communications department to offer “news about ESPN, employees at ESPN and behind-the-scenes activity at the sports media empire”, as Technorati aptly put it. Mike Soltys, ESPN’s vice president of communications, was quoted earlier in SportsBusiness Daily […]

Filed in Development, New Site, Voce Clients, Voce Platform Services

March 28th, 2011

Social Media Snapshot from Boston: Sports Marketing and Social Tools Chaos

Boston is a very active social media city, so it was not unusual to have two events (at least) in one week to attend and learn about how people and companies are using social media. First up from last week, a Millennial Branding Event featuring Peter Stringer, who runs social media for the Boston Celtics. […]

Filed in Events

March 24th, 2011

Welcome to Voce, Christopher Barger

Thirty days ago we shared the news that Porter Novelli had acquired Voce Communications, and since then we’ve been successfully executing our integration plan, winning business, and yes, hiring a talented mix of marketers, journalists and developers that will help us shape and define this next stage of our company. In keeping with this momentum, […]

Filed in Voce News, Voce People

March 23rd, 2011

Twitter’s 5th Birthday Isn’t About It’s Evolution. It’s About Ours

This past Monday, as many people noted, was the fifth anniversary of the first update being posted to Twitter or, as it was called then, Twittr. A lot of people on that occasion took the opportunity to look back at how the service has evolved in those five years. What I’m more interested in, though, […]

Filed in Microblogging

March 21st, 2011

Voce Monday Morning Four

Why four? Because a lot of last week’s news came out of SXSW and based on all accounts you were probably there yourself. Live From SXSW, the Death of the Social Check-in: It’s an interesting sign of the maturation of the location check-in market that the major players are growing beyond their core functionality – […]

Filed in Random Stuff

March 18th, 2011

Navigating SXSW From the Agency Perspective

There is an image, not entirely unearned, of the social media conference – in particular, but not limited to, the just-concluded South-by-Southwest (SXSW) Interactive – as a boondoggle for the social media marketer, a place of endless parties, meeting and greeting the same people we talk to about the same things all the time, and […]

Filed in Events, Voce Clients

March 16th, 2011

Running WordPress from Command Line

When dealing with migrating data from other platforms into WordPress, I’ve run into issues with using a normal HTTP request to kick off the import due to amount of time the import takes. The best solution I’ve found is to have a script integrate into WordPress and kick it off from a command line instead […]

Filed in Development, WordPress

March 14th, 2011

Voce Monday Morning Five

What Motivates People to Check-in Anyway?: While this is an interesting look at what prompts people to use one check-in service over another, the question of why they use such services in the first place remains largely unanswered. And the answer to that has, I still think, mostly to do with the desire to appear […]

Filed in Random Stuff