We Are Communication Architects

Building brand awareness through content creation and community engagement.

March 31st, 2011

Conversations with Community Managers 21: Leigh Mutert

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 21, featuring Leigh Mutert, Community Manger for H&R Block (just in time for tax season). Find H&R Block’s online community at http://getitright.hrblock.com. Podcast highlights include:
  • Merging offline community with online- in particular, harnessing the experts at brick-and-mortar H&R Block franchises for the online community, and overcoming obstacles to secure their buy-in
  • Working within a tightly regulated industry while still growing community
  • Managing seasonality, in a business focused on the three months leading up until the April 15 tax deadline
  • How H&R Block tracks and measures their efforts
Voce Communications has partnered with The Community Roundtable to produce a new podcast series, Conversations with Community Managers. In this series, Voce’s Doug Haslam and The Community Roundtable’s Jim Storer speak with people from a variety of industries about their efforts with online community; what they are doing, the challenges and opportunities unique to their industry, and the differences and similarities between “community” and “social media.”
[audio:http://vocecommunications.com/wp-content/uploads/2011/03/HRBlockFinal.mp3|titles=Conversations with Community Managers 21: H&R Block]
*Since we recorded this interview, Leigh has moved on to become Community Manager at Archer Technologies; if you have any questions about H&R Block’s community please follow up with Zena Weist at zena.weist@hrblock.com.

About the Author
Doug Haslam is a Supervisor on the Voce Connect Client Services team, managing client programs and developing strategy. In addition to Voce Nation, Doug writes his own personal blog and you can find him on Twitter as @dough.

Filed in Voce Nation Podcast

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