- Merging offline community with online- in particular, harnessing the experts at brick-and-mortar H&R Block franchises for the online community, and overcoming obstacles to secure their buy-in
- Working within a tightly regulated industry while still growing community
- Managing seasonality, in a business focused on the three months leading up until the April 15 tax deadline
- How H&R Block tracks and measures their efforts
We Are Communication Architects
Building brand awareness through content creation and community engagement.
Doug HaslamMarch 31st, 2011
Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 21, featuring Leigh Mutert, Community Manger for H&R Block (just in time for tax season). Find H&R Block’s online community at http://getitright.hrblock.com. Podcast highlights include:firstname.lastname@example.org.
Voce Communications has partnered with The Community Roundtable to produce a new podcast series, Conversations with Community Managers. In this series, Voce’s Doug Haslam and The Community Roundtable’s Jim Storer speak with people from a variety of industries about their efforts with online community; what they are doing, the challenges and opportunities unique to their industry, and the differences and similarities between “community” and “social media.”