Conversations with Community Managers 21: Leigh Mutert
Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 21, featuring Leigh Mutert, Community Manger for H&R Block (just in time for tax season). Find H&R Block’s online community at http://getitright.hrblock.com.
Podcast highlights include:
- Merging offline community with online- in particular, harnessing the experts at brick-and-mortar H&R Block franchises for the online community, and overcoming obstacles to secure their buy-in
- Working within a tightly regulated industry while still growing community
- Managing seasonality, in a business focused on the three months leading up until the April 15 tax deadline
- How H&R Block tracks and measures their efforts
Voce Communications has partnered with The Community Roundtable to produce a new podcast series, Conversations with Community Managers. In this series, Voce’s Doug Haslam and The Community Roundtable’s Jim Storer speak with people from a variety of industries about their efforts with online community; what they are doing, the challenges and opportunities unique to their industry, and the differences and similarities between “community” and “social media.”
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- Download the show here.
- Subscribe to the podcast here:
- MUSIC CREDIT: “Bleuacide” by graphiqsgroove
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