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March 21st, 2011

Voce Monday Morning Four

Why four? Because a lot of last week’s news came out of SXSW and based on all accounts you were probably there yourself.

Live From SXSW, the Death of the Social Check-in: It’s an interesting sign of the maturation of the location check-in market that the major players are growing beyond their core functionality – telling people where you are – and into other areas such as daily deals, recommendations and more. Everyone has their own idea of how they want to use these services but many of these innovations seem geared primarily to the most frequent power users.

Inside the Recommendation Engines of StumbleUpon, YouTube, Pandora and Hotpot: The surfacing of additional material that’s likely to be relevant to the audience is something so many different companies, including those mentioned in this story, are working on. Publishers of all sorts – including companies running their own online blog programs – should be looking at how to leverage recommendation tools to bring older content to light in an effort to keep reader interest for a longer period of time and bring eyeballs to material and messaging that readers are likely to find relevant.

Top 13 Social Media Ranking Factors for SEO: While the story begins by putting this in question, I think it’s pretty widely accepted at this point that social media publishing programs help search rankings. Beyond the ranking factors listed here, all of which are good and certainly important, creating profiles on Twitter, Facebook, YouTube and elsewhere help expand the footprint of the corporate presence and create more potential results when conducting wide-net Google, Yahoo or other searches. The factors listed here are ones, then, that could not only be used for improving search but also for doing more qualitative analysis when engaging in outreach programs.

PR Pros Use Social Media More Effectively: I’m going to resist the urge to feel smug about the results of a survey that show even ad agencies think PR is more effective at using social media for client programs. Instead what needs to be pointed out once again is that often advertising and PR agencies have different definitions of “social media.” The former thinks in terms of ad units that bring in Twitter feeds while the latter thinks of what the goals and strategy are behind that Twitter feed. Each entity has a different approach and often client programs are best served when the two work in concert, each one playing to its strengths.

About the Author
Chris Thilk works on the Client Services team, part of Voce Connect, developing and executing social media strategy. You can follow him at @christhilk on Twitter.

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