We Are Communication Architects

Building brand awareness through content creation and community engagement.

April 7th, 2011

Conversations with Community Managers 22: Thomas Meyer, Sonos

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 22, featuring Thomas Meyer, Senior Manager of Global Public Relations at Sonos Inc., maker of a premium multi-room music systems (disclosure: both podcast hosts are Sonos users). Podcast highlights include:
  • Online community as an “earned media” strategy
  • Does a premium price point affect the size and activity of the community?
  • The relationship between customer satisfaction and evangelism
  • Not to focus on tools, but the value of the iPhone and email to community
Voce Communications has partnered with The Community Roundtable to produce a new podcast series, Conversations with Community Managers. In this series, Voce’s Doug Haslam and The Community Roundtable’s Jim Storer speak with people from a variety of industries about their efforts with online community; what they are doing, the challenges and opportunities unique to their industry, and the differences and similarities between “community” and “social media.”
[audio:http://vocecommunications.com/wp-content/uploads/2011/04/Sonos-Final.mp3|titles=Conversations with Community Managers 22: Sonos]

About the Author
Doug Haslam is a Supervisor on the Voce Connect Client Services team, managing client programs and developing strategy. In addition to Voce Nation, Doug writes his own personal blog and you can find him on Twitter as @dough.

Filed in Community, Voce Nation Podcast

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