- Dealing with “Protected Health information” (PHI) due to regulations such as HIPAA, including the names of members, and how to balance the need for community and the privacy of members
- Creating resources such as www.ahealthiermichigan.org to present wellness resources
- Coordination and sharing among associated but separated organizations, as with the Blue Cross/Blue Shield plans in different states
- When “I can’t answer you” is an answer
We Are Communication Architects
Building brand awareness through content creation and community engagement.
Doug HaslamApril 14th, 2011
Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 23, featuring Shannon Paul, Social Media Manager at Blue Cross Blue Shield of Michigan. Podcast highlights include: