Conversations With Community Managers 24: Lauren Vargas, Radian 6
Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 24, featuring Lauren Vargas, Director of Community at social media monitoring software company Radian 6 (disclosure: Radian 6 is a Voce client).
Podcast highlights include:
- Building vertical-focused communities to better serve the customer community
- Can community operate without a dedicated, “gated” platform?
- The importance of organizational commitment to community, right up to the C-Suite
- Content as the starting point to create engagement, with blogs as the focal point
- Finding your “influencers;” why and how, and finding them outside your direct community
- A discusion of tools for finding influencers (not just Klout)
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- Download the show here.
- Subscribe to the podcast here:
- MUSIC CREDIT: “Bleuacide” by graphiqsgroove
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