We Are Communication Architects

Building brand awareness through content creation and community engagement.

April 21st, 2011

Conversations With Community Managers 24: Lauren Vargas, Radian 6

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 24, featuring Lauren Vargas, Director of Community at social media monitoring software company Radian 6 (disclosure: Radian 6 is a Voce client). Podcast highlights include:
  • Building vertical-focused communities to better serve the customer community
  • Can community operate without a dedicated, “gated” platform?
  • The importance of organizational commitment to community, right up to the C-Suite
  • Content as the starting point to create engagement, with blogs as the focal point
  • Finding your “influencers;” why and how, and finding them outside your direct community
  • A discusion of tools for finding influencers (not just Klout)
Voce Communications has partnered with The Community Roundtable to produce a new podcast series, Conversations with Community Managers. In this series, Voce’s Doug Haslam and The Community Roundtable’s Jim Storer speak with people from a variety of industries about their efforts with online community; what they are doing, the challenges and opportunities unique to their industry, and the differences and similarities between “community” and “social media.” [audio:http://vocecommunications.com/wp-content/uploads/2011/04/radian6-final.mp3|titles=Conversations with Community Managers 24: Radian 6]

About the Author
Doug Haslam is a Supervisor on the Voce Connect Client Services team, managing client programs and developing strategy. In addition to Voce Nation, Doug writes his own personal blog and you can find him on Twitter as @dough.

Filed in Community, Voce Nation Podcast

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