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April 18th, 2011

Voce Monday Morning Five

To Tweet or Not to Tweet: An interesting perspective on what value all the time invested by individuals and corporations are actually finding by using social media channels to communicate with customers and each other. While there are some very good skeptical points raised in the story it should also be admitted that the real value does, always has and always will come from connecting with others. Right now social networks are one way that’s happening but that’s been true regardless of the tool, channel, platform or anything else throughout history.

LinkedIn and Facebook: Personal Vs. Professional in the Identity Wars: What I like about the fact that LinkedIn seems to be mimicking most of what Facebook has done with regards to identity profiles on third party sites is the fact that it gives publishers – and therefore users – the ability to choose what social graph they want a particular activity to belong in. So if more sites offered the choice of Facebook and LinkedIn for logging in, sharing and so on then people could choose if they wanted it to be associated with their personal lives or their professional ones. For those of us looking to draw clear lines between those two worlds that would be a fantastic option to have.

Social media driving IR evolution: Considering Voce’s work on this type of communication through social media I think this deserves a hearty “Amen!”

Social Traffic Worth Less to Publishers Than Search: It kind of makes sense that search would account for more incoming traffic than social networks for publishers since searchers are doing so with the specific intent of finding a relevant story, whereas social networkers are having their own conversation and only clicking occasionally. But that focus on actual referrals discounts the value that comes from having writers and editors engage in those off-site conversations, something that has long-term benefits for publications.

Business to Business Social Marketing: Two things have been true for years. 1) There are many people who think social media has little value for B2B operations. 2) Those people are wrong. It might just be that, as this study shows, the most valuable channels being used by those companies aren’t the ones all the social media cool kids pretend to be experts in. Case in point, the most important channel among respondents here is LinkedIn, a tool that’s perfect for B2B but which very few people write 3,000-word essays filled with flashy graphics about.

About the Author
Chris Thilk works on the Client Services team, part of Voce Connect, developing and executing social media strategy. You can follow him at @christhilk on Twitter.

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