We Are Communication Architects

Building brand awareness through content creation and community engagement.

May 19th, 2011

Conversations with Community Managers 27: Daniel Honigman, Sears/Kmart

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 27, featuring Daniel Honigman, Social Media Manger at Sears-Kmart Electronics. Podcast highlights include:
  • The challenges of social media for a big, century-old company
  • Realizing revenues from social media
  • Bridging social media and brick and mortar through the re-use of community reviews
  • “Overcommunicating” – Coordinating and sharing best practices within a large enterprise, including cross-departmental communication
  • The need to make the case for new social media channels (such as location-based services)
Voce Communications has partnered with The Community Roundtable to produce a new podcast series, Conversations with Community Managers. In this series, Voce’s Doug Haslam and The Community Roundtable’s Jim Storer speak with people from a variety of industries about their efforts with online community; what they are doing, the challenges and opportunities unique to their industry, and the differences and similarities between “community” and “social media.” [audio:http://vocecommunications.com/wp-content/uploads/2011/05/Sears-final.mp3|titles=Conversations with Community Managers 27: Sears-KMart]

About the Author
Doug Haslam is a Supervisor on the Voce Connect Client Services team, managing client programs and developing strategy. In addition to Voce Nation, Doug writes his own personal blog and you can find him on Twitter as @dough.

Filed in Community, Voce Nation Podcast

Comments are closed.