Conversations with Community Managers 27: Daniel Honigman, Sears/Kmart
Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 27, featuring Daniel Honigman, Social Media Manger at Sears-Kmart Electronics.
Podcast highlights include:
- The challenges of social media for a big, century-old company
- Realizing revenues from social media
- Bridging social media and brick and mortar through the re-use of community reviews
- “Overcommunicating” – Coordinating and sharing best practices within a large enterprise, including cross-departmental communication
- The need to make the case for new social media channels (such as location-based services)
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- Download the show here.
- Subscribe to the podcast here:
- MUSIC CREDIT: “Bleuacide” by graphiqsgroove
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