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Building brand awareness through content creation and community engagement.

May 16th, 2011

Voce Monday Morning Five

For News Sites, Google Is the Past and Facebook Is the Future: New numbers from the Pew Research Center show that Google still leads in the number of visitors it sends to major news sites but Facebook is growing in influence quickly. What would be more interesting to know, though, is how Facebook referrals break down of how many visits result from the news organization’s own update and how many come from peer sharing or recommendations.

Why Do Affluent Consumers Connect with Brands on Social Networks?: Turns out that those making over $500,000 a year don’t connect with brands online for the discounts as much as they do for brand affinity reasons. There’s still some discount seeking and even some interest that’s spurred by advertising but mostly it’s about showing that they like a particular brand or wanting to keep up to date with a company’s news and announcements.

Socializing, New Products Get Advocates Chatting: A study showing that “advocates,” or those who often positively mention a brand, communicate partly to get free stuff from that brand highlights the potential dangers of dealing with those advocates or other “influencers.” If another brand shows up and can deliver a little bit more for them there’s always the potential those advocates can turn very quickly and things can get tense.

Beyond TV, Marketers Look to ‘Earn’ Love for Video Ads: The big problem with this request (there are a few but this is the primary one) is that the video space looks a lot different now than it did four years ago or so when many of the first successes were rung up. Now almost all ads are (officially or not) on YouTube but so are thousands of other videos that someone might be interested in – and that’s not counting whatever someone might want to watch on Hulu or Netflix. And with attention now divided into so many social networks it’s a lot tougher to get the mass reach than it once was. Still a laudable goal but not something that’s assured in any regard.

The Demographics of Social Media: Infographics are fun.

About the Author
Chris Thilk works on the Client Services team, part of Voce Connect, developing and executing social media strategy. You can follow him at @christhilk on Twitter.

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