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May 23rd, 2011

Voce Monday Morning Five

Counting Facebook ‘Fans’ or Video Views Won’t Help Your Brand: No, numbers don’t necessarily mean success and it’s good whenever someone points that out. They can be indicative of success in specific instances, sure, and should absolutely be counted. But more important than the numbers themselves is to what end those numbers are being put to use toward and how the brand is engaging with them.

SMB’s Have Their Marketing Worries Backwards: A recent study found that email is still the most effective way small business owners can stay in touch with their customers. Of course the study comes from an email marketing firm. But if true then they’d be well advised to stick with it since a separate study says they’re over-extending themselves a bit by expanding into other online marketing channels.

What Marketers Can Learn from Consumers’ Sharing Habits: There’s always a lot of talk in online publishing circles about how content needs to be “shareable.” I’ve even talked about this myself a few times. But the reality is that just about all content online is capable of being shared with others. That’s kind of the point of URLs. What’s more interesting is how things are being shared and while these general statistics are somewhat informative it’s more actionable to see how people are sharing the content that you yourself are publishing and making sure that you’re facilitating that action as much as you can.

Groupon’s Social Network Problem: While yes, adding a social networking layer to Groupon would be an interesting play I honestly think it would create more problems than it would solve. There are so many social networks out there that are encouraging people to join Groupon would, in my opinion, become another one that is just white noise to the public. I don’t think “sharing” is a problem with Groupon, at least it hasn’t been in my experience, so making substantial changes to how the tool is designed to address it would likely just increase disinterest.

Networks Try a Social Media Spin at the Upfronts: How many followers the networks had and how those followers could be activated and pitched was a major theme at the network upfront sales sessions as those networks sold advertisers numbers not just of TV viewers but of overall audiences.

About the Author
Chris Thilk works on the Client Services team, part of Voce Connect, developing and executing social media strategy. You can follow him at @christhilk on Twitter.

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