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Building brand awareness through content creation and community engagement.

June 6th, 2011

Voce Monday Morning Five

Content Isn’t King: Unsurprising that Rex Hammock picks up on the reality that, whether we’re talking about Groupon or any other company, it’s not just about creating content, it’s about creating content that connects with the audience and is meant to fulfill business goals. Traffic may go up and may go down, but if what you’re creating is in line with that then you’re doing a lot of things right.

Google +1 Analytics Coming Soon: With all the analysis surrounding the launch of Google +1 last week I’m surprised the idea of analytics around those wasn’t discussed more. Regardless it will be interesting to see how things play out in that regard so publishers can see how readers are reacting to and interacting with that button, which joins a plethora of other choices for people to click on.

13% of All U.S. Internet Users are On Twitter: Time to get your infographic on.

Facebook Policy Spurs Big Pharma to Rethink Social Media: Here’s a tiny little truth that no one likes to admit: Social media isn’t a great idea for every industry. In most cases those are highly regulated industries, largely because the tools can’t always be configured in a way to meet all those regulatory requirements. There are ways to get around some things but here there are legitimate problems that could be enough to keep an entire industry off of Facebook. That’s not to say it’s not in Facebook’s – or any other company’s – interests to make some case-by-case basis but barring that reality needs to be the ultimate deciding factor.

Google Acquires Postrank: Marshall Kirkpatrick shows just how powerful Postrank can be by outlining how he uses it to keep track of important topics and surface new ideas. While I’m no where near the power user he is I will echo his hope that this tool remains intact or at least that its functionality continues to thrive in some form or another.

About the Author
Chris Thilk works on the Client Services team, part of Voce Connect, developing and executing social media strategy. You can follow him at @christhilk on Twitter.

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