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Building brand awareness through content creation and community engagement.

June 13th, 2011

Voce Monday Morning Five

France Bids ‘Adieu’ To Twitter and Facebook on TV: Citing a law that prohibits the promotion of businesses on news broadcasts, French journalists are no longer allowed to encourage people to follow them on Twitter, Facebook or other social networks. Whatever extent you might or might agree with this is does bring to the forefront the fact that yeah, when those services are promoted in ads, on TV or elsewhere it’s not just a connection with the company that’s being discussed that’s promoted it’s Twitter and/or Facebook themselves.

Facebook Accounts for 38% of Sharing Traffic on the Web / 80% of Twitter Engagement is Link-Clicking: In other words, people like links. But it’s always important to remember why people are sharing links, which is to not only curate the most interesting news and share it with friends but to build up their own reputation as a valuable resource and insightful person. It’s an ego-driven activity.

Experienced Social Media Marketers Add More Goals, Metrics: As more and more experience is logged with integrated social media campaigns marketer’s savviness grows in terms of what they expect to get out of those campaigns and how they’re being measured. That’s all good and means people are paying attention.

Google Begins Tracking & Will Rank Individual Content Creators: This is a really smart move that could have a big impact on search results since it assigns the influence and potential value of a page to that author, who could be writing for any number of outlets. More on this from Fast Company.

Why Marketers Shouldn’t Waste Their Time With QR Codes: I’m not saying that QR codes aren’t – and don’t have the potential to be – very cool. But, in addition to more education and an overall easier and more immediately understandable user experience, there needs to be something more interesting that happens after someone scans one. Just taking people to a mobile site or using it as a way to deliver more marketing material (usually labeled “exclusive content”) isn’t quite enough to push this into mass adoption.

About the Author
Chris Thilk works on the Client Services team, part of Voce Connect, developing and executing social media strategy. You can follow him at @christhilk on Twitter.

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