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June 27th, 2011

Voce Monday Morning Five

What Tumblr’s Success Means For The Future Of Blogs, Twitter: A lot has been made about the ticking of the odometer that now means there are more Tumblr blogs than there are blogs on WordPress.com. The site has enjoyed something of a second (or whatever) wind in the last year or so as media companies and social media superstars have gravitated to it but there’s not too much beyond the desire for simplicity that should be read into these numbers. Most importantly it’s important to remember that eventually all these Tumblr or Posterous users are likely going to be looking for something with a little more functionality and customization so it becomes an interesting first step into somewhat longer-form-than-Twitter/FB-publishing.

More Brand Fans Say They’re Loyal Followers: Those who have followed a brand on social networks identity themselves as being more loyal to that brand than other shoppers. But considering a second study that shows many people will Like a brand on Facebook even if the brand hasn’t done anything there based largely on those people seeing friends of theirs have Liked it already. So the question continues to remain what exactly those Likes are doing for you and how brands are working to grow and maintain their networks.

Only 7.5 Percent of Fans See Your Facebook Page Posts: The low percentage of people that actually see your updates may be because they’re no longer interested in your brand and haven’t yet unLiked it, aren’t paying attention to Facebook at that particular moment or any other reasons. It certainly, though, makes the case for publishing updates at different times of the day so that different people are able to see it at different times.

My Side of the Duke Nukem Twitter ‘Brain Fart’: We’ll avoid any lengthy discussion of how and why this happened in favor of simply pointing out that, when you’re feeling upset about something, it’s always better to draft in Notepad or TextEdit and let it sit for a couple hours before publishing. Kind of like writing an angry later and the putting it your desk drawer overnight. This goes along with the other bit of corporate/official Tweeting advice that many of us at Voce follow by making sure we don’t use the same apps for official and personal accounts.

Are Social Media the Villain in the Spider-Man Saga?: #ryansigh. It was neither Twitter nor Facebook nor Pownce nor Classmates.com that has been the big problem for the Spider-Man musical on Broadway. In fact it’s almost never those things that causes problems for any product or company. Instead it’s word-of-mouth that plagues them, with those platforms just being tools to broadcast and receive. The core problem is with the product – or the perception around it – and anything other than working to fix that (which the musical’s producers have recently tried to do with positive results) is just shifting the blame to something that will perpetually be out of control.

About the Author
Chris Thilk works on the Client Services team, part of Voce Connect, developing and executing social media strategy. You can follow him at @christhilk on Twitter.

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