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Building brand awareness through content creation and community engagement.

Archive for January, 2012

January 31st, 2012

Blog Publishing Falls Among Fast-Growing Companies

Following up on a recent study looking at Fortune 500 companies, the University of Massachusetts Dartmouth has now released one focused on the social media usage by companies in the Inc. 500, a list of the fastest-growing companies as opposed to those with the largest revenue. Among the more startling findings of the study is […]

Filed in Blogging

January 26th, 2012

Uncage Your Inner Superb Owl: Nominative Fair Use On Social Media

As the Super Bowl approaches, the NFL’s historically aggressive enforcement of its trademark on the term “Super Bowl” comes into focus as we start to hear broadcast ads from non-sponsoring entities use terms like “the big game” and “superb owl.” For this reason, around this time of year, brands tend to grow particularly sheepish about […]

Filed in Marketing

January 19th, 2012

2011 Web Browser Winners and Losers

A lot of the pain fun of my job is providing consistent user experiences between the major browsers. The major browsers can be different for each client so we take user analytics and client preference as our guiding beacon. For this article we are not taking into account mobile browsing so the Big Three are […]

Filed in Uncategorized

January 18th, 2012

“The Social Media Strategist” by Voce Nation’s own Christopher Barger

The Voce Nation is proud today. We’re celebrating the release of Christopher Barger’s book, “The Social Media Strategist: Build a Successful Program from the Inside Out.“ Christopher recounts the “in the trenches” experiences he had while building social media programs for IBM and General Motors and provides insights for others in similar situations. The book […]

Filed in Voce Culture, Voce News, Voce People

January 17th, 2012

You Can’t Play Angry Birds on A Bound Briefing Book, And Other Reasons You Should Digitize Your Media Prep Material

When was the last time you pulled a volume from an encyclopedia off the shelf to look up a piece of information? 15 years ago? Maybe never for some of the recent grads? So why, in an age where all information is saved and obtained digitally, do PR people give printed and bound briefing material […]

Filed in Uncategorized

January 13th, 2012

Photos from the Voce Media Dinner at CES 2012

Every year Voce hosts a very nice dinner for media and others during CES 2012. This year’s event was a fun, interesting night and so we thought we’d share some photos from the night here. About the AuthorChris Thilk works on the Client Services team, part of Voce Connect, developing and executing social media strategy. […]

Filed in Voce Culture

January 9th, 2012

Custom WordPress Login – Part 2

In case you missed the first part of this unexpected series, check out Customize your WordPress Login page from a few months ago. Those instructions are still valid, the only thing we are doing different is adjusting the stylesheet. The release of WordPress 3.3, like all WordPress updates, brought a lot of good new features. […]

Filed in CSS, Development, WordPress

January 6th, 2012

How Influencers Fit Into Publishing Programs

Over the course of the last week or so there was a lot of talk about Google+. Much of that revolved around a new ad campaign to promote the still young social network with TV spots starring The Muppets and more standard online placements that’s been designed to get more people on board. (Of note […]

Filed in Publishing Programs

January 5th, 2012

Curation, The Next Big Thing Since 1995

Reading over various prediction posts about what will be ‘big’ in social media in 2012 I can’t help but chuckle a bit when people talk about curation being the next ‘thing’. Curation on the web is not new, it’s just now more accessible and packaged much better. Curation has been around since the start of […]

Filed in Marketing

January 3rd, 2012

Finding Influencers and Collecting Data? Tools Help, But It’s Nothing Without Hard Work

Recently, I had a discussion with a local (Boston) technology professional about finding influencers via social media. Additionally, I constantly have discussions with clients, colleagues and peers about measurement. Why mention these two facts together? These two topics have a lot more in common than they might seem to on the surface, at least when […]

Filed in Measurement