We Are Communication Architects

Building brand awareness through content creation and community engagement.

Archive for February, 2012

February 21st, 2012

“New” Rules of Content Marketing; Not So New, and Other Thoughts

This past week, I attended Boston’s Social Media Breakfast 26: “The New Rules of Content Marketing.” Since much of what we do with Voce’s PN Connect team centers on content, I figured I would hear a lot of interesting things, and I was not disappointed. Among the potential social media bingo games (claim your prize […]

Filed in Events, Publishing Programs

February 14th, 2012

How Much is Too Much? Best Practices for Streamlining Corporate Social Accounts

Brands often find themselves facing the difficult question of how many social media accounts is too many? What divisions within the company are allowed dedicated social media accounts? Which ones should have their social efforts integrated into broader corporate accounts? The answer for each company may be different, but it should be based on the […]

Filed in Programming, Publishing Programs

February 7th, 2012

Web Browsing is Changing, is Your Site Being Left Behind?

“Your site is out of date!” Let’s be honest, you hope I’m not talking to you. You’re thinking to yourself “Nah, we’ve been constantly tweaking it since it launched 2 years ago.” Even if that is true or it only launched a year and a half ago, is that still fresh enough? Start thinking of […]

Filed in Uncategorized