We Are Communication Architects

Building brand awareness through content creation and community engagement.

October 29th, 2012

Voce Monday Morning Five: 10/29/12

Put together while hoping all East Coast Vocians/clients/partners and everyone else stay safe this week.

  • Twitter Users Who Mention Top Brands Have An Increasingly Amplified Voice: Consumer behavior around brands online continues to shift. The drop in tweets with a link is most interesting since, as the report suggests, it means there are more actual conversations going on as opposed to just “This is cool (link)” updates.
  • Blog Frequency Produces Real Traffic, Lead Gen Results: This simply reinforces the existing advice that the more you increase your digital footprint – the more connection points you create for people to latch on to – the better. There’s a line, of course, at which it becomes too much but few companies running their own publishing programs run into that problem.
  • On Twitter Brand Retweets Are Up but Original Posts Are Down: This is mixed good news for brand marketers since it shows that people are increasingly more likely to amplify a brand-approved message than they are to say something original. But on the downside it shows that more and more passive behavior is taking over, something that could mean declines in the number of people taking a desired call to action like clicking through.
  • Why the “Want” Button Doesn’t Work for Social Commerce: It’s not as simple as just presenting a pretty picture for people, you have to move them. Interestingly this moving of “both levers” seems to be what Facebook’s Collections testing seems to be about achieving.
  • Content – 2013 B2B Content Marketing Benchmarks, Budgets, and Trends: The study shows that the bigger the B2B company the more tactics are in use, which shouldn’t be surprising but which also underlines the idea that it may not be a lack of interest in a content strategy restricting its usage, it may just be a lack of resources.

Filed in Blogging, Microblogging, Publishing Programs

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