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February 4th, 2013

Voce Monday Morning Five: 2/4/13

  • Google+ moves up to second place in social networks: It was unwise of anyone to completely write-off Google+ as a “ghost town,” which was the conventional wisdom a year ago. Google has made a lot of improvements to the network and has increased its hooks into other Google products, all of which have added up to more active users, or exactly the expected result.
  • YouTube Set to Introduce Paid Subscriptions This Spring: This isn’t so much surprising as it is question-raising. It’s obvious that YouTube wants to position this as a money-making opportunity for big channel creators, but only the biggest would stand to benefit from the 45-55 split between themselves and YouTube that’s projected. But it does show some belief on YouTube’s part that the micro-payments model is a good one. It also shows YouTube is placing long term bets on being a destination for professional content and not solely the user-generated material that it is conventionally known for.
  • Lady Gaga Loses 156 Million YouTube Views on Official Account: While this particular instance seems to be restricted to VEVO and YouTube, it serves as a reminder not only that some of the numbers we rely on to gauge program success – video view count, number of Likes and so on – can and probably are artificially inflated due to fake accounts and other factors. These platforms occasionally crack down on such problems and clean up their systems, which can drastically change how we’re measuring success.
  • New York Times editor to take 75,000 Twitter followers out the door with him: Not only is the question of who owns a social media account one that will likely play out in court at some point in the next few years but this sort of situation – where a big audience is lost when someone exits, voluntarily or otherwise – is one that media orgs will likely seek to minimize through the creation of more official branded channels that aren’t tied quite as closely to one writer/contributor.
  • How Facebook comments affect trolling for news websites: That’s the key point in what has become the new version of a conversation begun in the early 2000s over what was the best commenting system. Software – whether it’s Disqus, Facebook or another product – will only do so much and each has its own limitations that make it not ideal for all circumstances. Online commenting will always bring out a certain type of person to some extent and it’s ultimately up to human moderators to separate the wheat from the chaff.

About the Author
Chris Thilk works on the Client Services team, part of Voce Connect, developing and executing social media strategy. You can follow him at @christhilk on Twitter.

Filed in Community, Measurement, Media, Social Networks

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