Voce Monday Morning Reading: 2/25/13
Marketers know the value of social data but interpretation remains a challenge: This is a vital role that agencies play, interpreting the data that comes out of the publishing programs and turning that into intelligence to base business decisions off of, not only in how to improve the program itself but what audience sentiment and insights can be drawn out of it.- Social media disaster for Burger King: Twitter feed says chain sold to McDonald’s: Jeep’s Twitter account was similarly hacked shortly thereafter, likely by the same group or person, which should be a reminder to not only have secure logins but to have a strategy for how to deal with the aftermath of an incident like this.
- Elon Musk Lays Out His Evidence That New York Times Tesla Model S Test Drive Was “Fake”: Whichever side was right – and there were plenty of posts and op-eds that supported both the original story and Musk’s rebuttal – the idea behind what Musk did is an important role a corporate publishing program plays, setting the record straight and correcting misinformation that may be floating around.
- Why newspaper sports journalists don’t like Deadspin
eadspin and other publications like it don’t play by traditional journalism rules and they’re attracting readers in droves. That’s not to say they don’t still practice good journalism, but the fact that they ignore areas where older publications have traditionally drawn boundaries frees them up to do a lot more interesting stuff that’s appealing to new readers. - Vimeo acquires GIF-making app Echograph to challenge Vine & Cinemagram: The mighty GIF continues to be a big player in the media world these days and a lot of companies are putting some sizable muscle into facilitating their creation and distribution.
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