Voce Student Weekly Reading 8/19/14: Pinterest Adds Messaging, Brands Offer Exclusives on Snapchat and More
“…now, when someone shoots you a Pin, you’ll be able to reply with a message or send a Pin back! More good news: you can also send Pins and messages to multiple people. Say you’re organizing a camping trip with friends—try sending Pins to the whole gang so you can figure out where to go and what meals to make. If you need a reminder of who’s bringing what, just pull up the conversation right from your notifications.”
Voce Insight – Adding a messaging feature will certainly encourage users to spend more time on the platform, and could prove to be a valuable feature for some. But does Pinterest risk overcomplicating its user interface?
“Over the past year, Instagram has become a popular channel for fashion brands to introduce new campaigns. (See: Oscar de la Renta, Prabal Gurung, Calvin Klein, Barneys New York.) Now, InStyle is taking the concept a step further by using social photo sharing platform Snapchat to reveal its big September cover.”
Voce Insight – This is one of the first major forays into marketing on Snapchat, a platform certainly less used by brands, for now. However, if marketers can embrace the time constrained, self-destructing messages, they could share some coveted “teasers.”
“Promoted Video builds upon the Twitter Amplify program, and brings a new set of video tools to high-quality content producers. By using Promoted Video, it’s easy for brands to upload and distribute video on Twitter, and to measure the reach and effectiveness of this content.”
Voce Insight – In addition to the video ads, Twitter also mentions an expansion of the reach of their native video uploading service. It will be interesting to see how the performance of embedded YouTube videos compares to the natively-uploaded videos.
“When filling open positions at your PR firm or company, you want to choose individuals who not only have the necessary skills, but the willpower to live up to their potential. That said, it can be difficult to identify the best traits in a potential candidate.”
Voce Insight – Boiling down big ideas (like must-have qualities of PR pros) is difficult to master, and could probably also be number six on this list.
“The new semester is the perfect time to develop time management skills that will support you in your career. If you prefer digital, start using Google Calendar to sync your activities across your devices. Being informed will give you an added advantage in class and in your career. Create time in your schedule, between classes, work and homework to read PR and marketing news.”
Voce Insight – Choosing to major in PR is a step in the right direction for your career. However, getting a job in PR is extremely competitive. Stand out from other job applicants by making the most of your college years. Now isn’t the time to be lazy, it’s time to work hard and set yourself apart from other candidates.
“Employers prefer to hire someone they already know, or who is known to a trusted contact such as an existing employee, rather than throwing the job open to candidates unknown to them. Consequently, restricting your job search to jobs boards means you could miss out on job opportunities.”
Voce Insight– Everyone has heard the phrase, “it’s not what you know, but who you know.” Now more than ever, it’s important to make personal connections with people in your future career field. A personal connection doesn’t make up for a lack of knowledge or skills, but it may go a long way to setting you apart from other equally qualified candidates.
“The phone rang; the letter came. You didn’t get the job. And you thought you nailed that interview…or maybe it didn’t go so well after all. Hey, don’t let it get you down! Here are five things you can do to turn a job interview rejection into a positive professional relationship.”
Voce Insight – With a great deal of the working world on Linkedin, it’s easy to see how everyone is interconnected. Just because a company chose someone else this time around, it doesn’t mean that relationship loses value. Thanking them for their time and keeping your head up could result in an opportunity further down the road.
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