We Are Communication Architects

Building brand awareness through content creation and community engagement.

January 31st, 2017

Upcoming February Webinars: Data-Driven PR & Employee Advocacy

Our February virtual event calendar is turning out to be a great one! We have confirmed the following two webinars that we hope you can join:

  1. Feb 9 at 10am PST / 1pm EST: How to Drive PR Decisions with Data
  2. February 6 – 10: Content Summit 2017 with session titled Mastering Employee Advocacy with Content

Details are below and make sure to register to attend live or to be notified when the recording is available. See you then!

 

Driving PR Decisions with Data

What: Porter Novelli + AirPR Present: How to Drive PR Decisions with Data

When: February 9, 2017 at 10am PST / 1pm EST

Event Details: How do you show how your PR strategies and tactics led to, or will lead to, valuable outcomes? To support you through this process, Porter Novelli and AirPR have created an easy-to-follow framework that will help your team and stakeholders understand the full impact of your work.

Join us February 9th at 10:00 am PST for a 30-minute webinar on how data improves PR decisions and empowers you to showcase your success. We’ll use a measurement framework, which includes:

  • Audience
  • Goals and Objectives
  • Strategy
  • Tactics
  • Tags and Implementation
  • Measurement (KPIs and Metrics)
  • Optimization

This webinar will be co-presented by AirPR, providers of PR measurement and reporting software, and will help you start to gain more powerful insights through data. Vocian John Gillooly, VP Analytics, will be one of the speakers and will be sharing his data-driven techniques and answering your questions.

Register Today!

 

Mastering Employee Advocacy with Content

What: Content Summit 2017 – A Virtual Conference for B2B Marketers

Session: Mastering Employee Advocacy with Content

When:  February 6 – 10, 2017

Event Details: Content Summit is a 5-day virtual conference, dedicated to sharing the most effective B2B content marketing strategies & tactics.

Each day will be made up of engaging video presentations, delivered via email, from B2B marketing executives & thought leaders.

In one of the sessions, Vocian Randy Ksar, VP Digital, will be sharing best practices on content strategies for employee advocacy programs.

Register Today!

 

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