We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

December 4th, 2012

Not Getting Enough Support for Social? Go Straight to the Execs

It’s almost 2013, and let’s be honest, most people – even executives – now understand that this thing called “social” does have value. But that does not necessarily translate into even a basic knowledge of what social is or why it is so important, and it certainly doesn’t always translate into adequate support or funding […]

Filed in Social Media

February 14th, 2012

How Much is Too Much? Best Practices for Streamlining Corporate Social Accounts

Brands often find themselves facing the difficult question of how many social media accounts is too many? What divisions within the company are allowed dedicated social media accounts? Which ones should have their social efforts integrated into broader corporate accounts? The answer for each company may be different, but it should be based on the […]

Filed in Programming, Publishing Programs