In related news … Media is dead. Long live media. Pundits are calling it: content is dead. Or at least lazy content is dead. Or it’s not dead, you’re just doing it wrong. Everyone’s got a perspective. There’s a reality, though: content has been at the forefront of the communications and marketing lexicon in recent […]
We Are Communication Architects
Building brand awareness through content creation and community engagement.
Andrew StoltzfusJanuary 21st, 2016
Andrew StoltzfusNovember 2nd, 2015
Ah, 1999. TLC and Brittany Spears were topping the charts. Michael Jordan was retiring – though not for long – and you could find anything on the Internet – a topic, a website, a new friend, a chatroom – through AOL, the world’s portal to the Internet. In the sixteen years since, the Internet has […]
Andrew StoltzfusFebruary 14th, 2012
Brands often find themselves facing the difficult question of how many social media accounts is too many? What divisions within the company are allowed dedicated social media accounts? Which ones should have their social efforts integrated into broader corporate accounts? The answer for each company may be different, but it should be based on the […]