We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

October 21st, 2010

The Social Web and the Middle East

Social media and web interaction in the Middle East has piqued my interest since my summer travels. From my very limited time in Turkey and Lebanon, I’ve observed my friends and their family members’ affinity for smart-phones and Facebook. They love their celebrities and their musicians but they won’t engage them further via social media. […]

Filed in International

September 15th, 2010

Social Commerce: Balancing Shopping Habits Online and Offline

When it comes to travel and shopping, I’m compliant. I have various alerts set-up to track and follow companies on Twitter, Facebook, and email including CheapTickets, Travelocity, JetBlue, Virgin America, Groupon, LivingSocials, Goldstar, and Gilt Groupe. I’m every company’s dream consumer: Highly probable to sign up for affordable and relevant offers, quick to share findings […]

Filed in Random Stuff

November 25th, 2009

Is content still king? Online video offerings grow up

It may be surprising to see YouTube.com as one of the top ranking online search properties this year.  According to comScore, Google sites led the charge in search queries this year – getting a boost in numbers from interest in YouTube – followed closely by Yahoo! and Bing. How’s that possible? We tend to forget […]

Filed in Video

June 22nd, 2009

Cool Video Upgrades (Part 2): Matt Mullenweg on VideoPress

Coming on the heels of WordCamp SF, we bring you a video interview with Matt Mullenweg, the founding developer of WordPress and Automattic.  Matt was kind enough to step away from his speaking platform to chat about his inspirations, memorable moments from other WordCamps, and plans for VideoPress. And since we’re talking WordPress, here’s a […]

Filed in Video

June 9th, 2009

Cool Video Upgrades (Part 1) – YouTube Beta

Personally, I think it’s an exciting time to be doing video work at this time. Not only has the quality from consumer-grade equipment kept pace with professional ones, hosting and sharing video work has grown even easier. YouTube recently introduced “channels beta”, a brand-new user interface for the Channels section. The new channel is enriched […]

Filed in Video

May 12th, 2009

Optimizing Videos for Search

Video search will soon rival text search thanks to the following factors: If done well, videos can convey an idea more quickly – it takes a site visitor time to thoroughly read and understand your text message, whereas a video can do the same in 3 minutes or less.  Even a candid interview (complete with […]

Filed in SEO, Social Media

February 11th, 2009

UGCX Recap

I made my way through the UGCX social media sessions on Monday with iPhone on hand and laptop in tow. The crowds were not only hungry for the sponsored breakfast, but for applicable business models and key takeaways. Okay, so, why user-generated content? And the answer was… not obvious. But, from what I witnessed in […]

Filed in Blogging, Marketing, Public Relations, SEO, Social Media, Voce Clients

January 20th, 2009

Obama + Social Media = A New Beginning for the Internet

Our 44th President is now in Washington acknowledging his unprecedented impact on history.  Not only is Obama’s appointment to the presidency a page-turner, but the road it took to get where he is today is equally paramount.  Much of his success can be attributed to a powerful digital convergence – the coming together of broadcast, […]

Filed in Public Relations, Social Media

October 6th, 2008

Changing Lanes and Finding the Path to PR Righteousness

They say you switch careers at least five times in a lifetime. Is it terrible to say I’ve done it three times in three years? After uprooting from the East Coast, I found myself not only adjusting to new faces and places but regional cultures, idioms, and career choices. Stripped of the glossy advertising, PR, […]

Filed in Career Development, Public Relations, Social Media