It’s with good reason one of the biggest buzzphrases of 2015 is “content strategy.” But recently I had an experience that reminded me just how important listening is to a brand’s digital strategy, and I think the lesson bears repeating. My family and I concluded that, of the 400 or so channels we pay for […]
We Are Communication Architects
Building brand awareness through content creation and community engagement.
Christopher BargerJune 2nd, 2015
Yesterday the Supreme Court of the United States issued a decision that outwardly seems to affect individual users of Facebook and other social networks, but may well impact brands as well. In a 7-2 ruling, the Court held that rants and even threats issued on Facebook may not be prosecuted solely on the basis of how […]