We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

February 25th, 2016

What We Love: Family, Baseball and More

Throughout February– the month in which, thanks to Valentine’s Day, people talk about love both on and offline — Vocians of all stripes have been posting here on the blog about the things we love. We thought it might be a fun way for you to get to know what makes Voce and Vocians tick. […]

Filed in Voce People

February 2nd, 2016

Voce Presents: What Do You Love?

The month of February contains Valentine’s Day. This means that for the next month, peaking around February 14, there will be all sorts of proclamations of love, people waxing poetic about the nature of love, and probably at least a few elaborate marriage proposals well-staged for cameras and social media platforms. via GIPHY That’s all […]

Filed in Voce Culture, Voce People

January 27th, 2016

My 2016 Resolutions: Christopher Barger

January always brings the promise of new beginnings, the righting of wrongs, and the sense that it’s a good time to reinvent oneself in at least some fashion. For myself, I have a list of both personal and professional resolutions. Here are the most important things I want to do in 2016. Get less cynical […]

Filed in Voce People

January 26th, 2016

Christopher Barger On For Immediate Release

One of my favorite podcasters in the communications business is Shel Holtz at For Immediate Release. I’ve been listening to his shows since I was at IBM a decade ago. Shel is always insightful, and he is able to attract the best minds in the business to share their thoughts on the latest developments in […]

Filed in Content Marketing, Marketing, Social Networks

January 12th, 2016

Driving a New Narrative Part 1: Turning The Ignition

As the 2016 North American International Auto Show (NAIAS) kicks into high gear, with media days happening now, it’s perhaps not surprising that my Facebook, Twitter, and Instagram feeds are full of automotive-related updates. I did, after all, spend a lot of time in the auto industry and many of my connections work for auto […]

Filed in Content Marketing

January 5th, 2016

The FTC Addresses Native Advertising Labeling

You might have missed it as you prepared for the holidays, but just before Christmas the U.S. Federal Trade Commission (FTC) issued updated guidance regarding native advertising. As native advertising becomes increasingly common, this is important to both the practitioners who develop it and the publishers who share it. To recap the new guidance: The […]

Filed in Marketing

December 10th, 2015

Will Twitter Lose By Winning?

It’s not news that Twitter has seen better times. 2015 has been a rough year for the microblogging company. Its stock has plunged about 30% in 2015. On July 1, embattled CEO Dick Costolo was forced out. Its user growth remained stagnant as the company failed to expand its base. Tellingly, it stopped disclosing how […]

Filed in Social Networks

November 18th, 2015

2016 Social Network Predictions: Social Commerce, Facebook Advertising and Ad Blocking

It’s always a bit of a high wire act to write a post listing your predictions for the next year. This is because prediction posts are one of the safest ways to ensure that by the end of the following year, you’ll look like a fool — and that there will be people reminding you […]

Filed in Marketing, Social Networks

October 13th, 2015

How To Skim, And What I’m Skimming: Christopher Barger

Like most of my fellow digital media practitioners, I have a lot of reading every week. Reading is as big a part of life for a digital consultant as understanding community management best practices or understanding audience need states and how to relevant to your target communities. The digital space changes fast — faster than […]

Filed in Voce People

July 31st, 2015

Don’t Just Listen on Social Media, Empower Your Team to Respond and Act

It’s with good reason one of the biggest buzzphrases of 2015 is “content strategy.” But recently I had an experience that reminded me just how important listening is to a brand’s digital strategy, and I think the lesson bears repeating. My family and I concluded that, of the 400 or so channels we pay for […]

Filed in Social Networks