We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

July 31st, 2015

Don’t Just Listen on Social Media, Empower Your Team to Respond and Act

It’s with good reason one of the biggest buzzphrases of 2015 is “content strategy.” But recently I had an experience that reminded me just how important listening is to a brand’s digital strategy, and I think the lesson bears repeating. My family and I concluded that, of the 400 or so channels we pay for […]

Filed in Social Networks

June 12th, 2015

Twitter, Dick Costolo and the Myth of Perpetual Growth

The social media and business worlds were abuzz yesterday with the news that Twitter’s embattled CEO, Dick Costolo, is resigning, to be at least temporarily replaced by founder Jack Dorsey. Virtually every story about Costolo’s resignation cited the same factor — user growth struggles — as one of the major reasons for his departure, and […]

Filed in Social Networks

June 4th, 2015

Social Media Lessons from Baseball

One of the great loves and passions of my life is baseball. I played when I was young, and I still follow the game with an evangelical zeal. I’m so into baseball that it invades my everyday thinking; in many situations, I’ll use baseball terminology to describe a situation, or draw a baseball analogy to […]

Filed in Social Networks

June 2nd, 2015

SCOTUS’s Ruling: Good for Free Speech, Bad for Victims of Abuse

Yesterday the Supreme Court of the United States issued a decision that outwardly seems to affect individual users of Facebook and other social networks, but may well impact brands as well. In a 7-2 ruling, the Court held that rants and even threats issued on Facebook may not be prosecuted solely on the basis of how […]

Filed in Publishing Programs

May 2nd, 2011

Game or Tool? It’s What You Make of It

There are two things you can count on, it seems, whenever a new social media platform emerges. First, the social media “A List” will flock to it, trying to get in early and claim bragging rights for having “discovered” it first (not to mention getting in early enough to build up followings so that by […]

Filed in Social Networks