We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

February 10th, 2016

Twitter’s Algorithmic Timeline Is Live

Last Friday news broke that Twitter was maybe considering introducing an algorithmic timeline, rearranging updates in a way that surfaces things in a way similar to Facebook. After some sort-of denials by Jack Dorsey, including assurances that no, an algorithmic timeline wasn’t coming this week, an algorithmic timeline has started rolling out today. The change […]

Filed in Content Marketing, Microblogging, Social Networks

February 9th, 2016

How Did that Big Game Content Marketing Turn Out?

Last week I took a look at how three companies – Heinz, Squarespace and 20th Century Fox – were preparing for their “Big Game” spots. In some cases there was a lot of teasing going on while in others there was almost no acknowledgement that something larger scale was coming. In the immediate aftermath of […]

Filed in Content Marketing, Microblogging

February 3rd, 2016

Where Does a “Big Game” Ad Fit In A Content Marketing Plan?

Are you ready for this Sunday’s Big Game? Have you bought that new flat-screen TV, planned what kind of pizza and sides to order and what kind of guacamole to have for your guests? Are you ready with conversations-starters to fill in the time between commercial breaks? Yes, as we’ve been told by countless articles […]

Filed in Content Marketing, Marketing

January 28th, 2016

Facebook Gets Most of Its Users – and Revenue – From Mobile

Facebook released its quarterly earnings yesterday and the dissection of the numbers was fast and furious, with the hot takes raising the aggregate temperature of the United States by 3 degrees and helping the Northeast get out from under the snows of Jonas. Among the numbers reported were: Facebook has 1.59 billion monthly users, two […]

Filed in Content Marketing, Marketing

January 25th, 2016

Celebrate the Community Manager in Your Life

In case you haven’t heard, today is Community Manager Appreciation Day, a moment to appreciate the community managers in your organization. These are the folks who are, in many cases, on the front lines of your online strategy. They’re engaging in and guiding forum conversations, responding to Facebook comments and otherwise interacting with the people […]

Filed in Uncategorized

January 25th, 2016

What Gets People’s Attention at Sundance?

The Sundance Film Festival is underway, bringing the filmmaking elite to the streets and theaters of Park City, UT for several days of screenings, conversations about those screenings, acquisitions negotiated in hotel suites and more. The fest is always an interesting mix of established directors and actors who are there selling and promoting the smaller, […]

Filed in Marketing

January 19th, 2016

WhatsApp Drops Subscription Fee, Opens Opportunities for Brand Interactions

There are a couple things that are notable in WhatsApp’s announcement it would dropping the $.99 annual subscription fee: First, that they saw just this small charge as an impediment to adoption not because it was outrageously high but because too many people lacked the infrastructure to make the payment. That says a lot about […]

Filed in Mobile

January 15th, 2016

My 2016 Resolutions: Chris Thilk

I’m not usually the type to make resolutions. After all, as Bono said, nothing changes on New Year’s Day. But I also do enjoy a fresh set of downs and so set out to make 2016 a year I did a few things differently. So here, in no particular order, are a few things I’m […]

Filed in Voce People

January 14th, 2016

Driving a New Narrative Part 3: Zero to Sixty in the Next Few Years

(Note: Read Part 1 and Part 2 of this series first) Over the past two days, I’ve taken a look first at how automotive technology from autonomous vehicles to smart mobility has taken over CES and become the stars of a technology show and next at why this is happening and why both the automotive […]

Filed in Uncategorized

January 13th, 2016

Driving a New Narrative Part 2: Shifting Into High Gear

(Note: Find Part 1 of this series here) After nearly ten years of making appearances at CES and trying to generate excitement and buzz, not to mention trying to position themselves as technological innovators and leaders automakers have spent 2015 and 2016 basking in the glow that only CES buzz can lend. Pundits have excitedly […]

Filed in Content Marketing