It used to be that a media brand could make news by announcing they were going to be creating real-time GIFs during an event of some sort. The idea that they would have a dedicated team capturing moments from an awards show and sharing those GIFs was, it seems, pretty notable. Now it appears to […]
We Are Communication Architects
Building brand awareness through content creation and community engagement.
Chris ThilkAugust 25th, 2015
What Is It? New data from Parse.ly shows that referral traffic from Facebook to news sites has passed similar traffic from Google. This is the second time in the last year that this has happened. What Does This Mean? Well, it means it worked! After all, news sites went chasing after that sweet, sweet Facebook […]
Chris ThilkAugust 24th, 2015
What is It? Pew is out with a new study focusing specifically on usage of messaging apps among (obviously) smartphone owners. The big takeaway is that 49% of those between 18 and 29 – the group commonly referred to as Millennials – use some kind of messaging app while 41% use ephemeral messaging apps like […]