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Author Archive

June 17th, 2015

Archiving Content a Key Part of On-Domain Publishing

(Note: This post originally appeared on the PNConnect blog) There’s a thought-provoking post by Melody Kramer at Poynter today about news organization and ephemeral content. Specifically she’s addressing the question of how – or if – those media companies can or should be archiving the posts they’re publishing to services like Facebook through Instant Articles […]

Filed in Media, Publishing Programs

June 15th, 2015

Facebook Adds “Time Spent” As a Ranking Metric

What Is It: Facebook announced last Friday that “time spent” would be included as one of the important metrics determining what people see in their Newsfeed. The logic from Facebook is that people may read stories that are interesting to them but don’t, for whatever reason, take one of the traditional engagement actions like commenting, […]

Filed in Publishing Programs, Social Networks

June 10th, 2015

One Headline Perfectly Sums Up the Shift from Search to Social

There have been countless stories written over the last few years about “click bait” headlines, most of them full of hand-wringing about devaluing the reader’s time and so on. But there’s another angle on this that doesn’t get the attention it deserves and which (and yes, I’m aware of the contradiction in saying this) is […]

Filed in Publishing Programs

June 8th, 2015

Recent Media Shifts Make Owned Channels Even More Important

Vox Media bought Re/code, which stars Walt Mossberg, Kara Swisher and a host of others and which spun off from All Things D, a Wall Street Journal-hosted blog. GigaOm might be coming back after Knowingly recently purchased the domain name and archives of the site, though since its writers have scattered (most of them to […]

Filed in Publishing Programs

June 3rd, 2015

Pew: Most Millennials Get Their News From Facebook

What Is It: The Pew Research Center is out with a new study showing 61% of Millennials – broadly defined as anyone born after 1980 – get political news primarily from Facebook, almost exactly the opposite proportion of those in the Baby Boom generation, for whom local TV news still dominates. What Does This Mean: […]

Filed in Media, Social Networks

June 1st, 2015

Facebook Extends GIF Support

What Is It? Facebook has announced that it’s expanding support for GIFs. Previously available only by using links to Giphy-hosted images, now you can link to any page with a GIF and have it displayed on your Facebook profile. But there are two important caveats: 1) This does not mean you can upload GIFs and […]

Filed in Social Networks

May 19th, 2015

Viral Sameness Waters Down the Media World

New on the PNConnect blog is a post about “viral sameness,” that phenomenon where you see dozens of media brands covering the same story – sometimes serious, sometimes funny, sometimes ridiculous – not because of the inherent newsworthiness of the story but because everyone else is and they don’t dare lose out on whatever traffic […]

Filed in Media

May 6th, 2015

How Beca Mueller Gets Things Done

Voce’s own Beca Mueller, she of the Star Wars fandom and amazing content strategy leadership, was put in the spotlight as part of PNConnect’s ongoing “On Workflow” series. See how Beca manages to-do lists, encourages her teams to think differently about their jobs and more right here. About the AuthorChris Thilk works on the Client […]

Filed in Voce People

June 6th, 2013

Voce Weekly Reading: 06/06/13

About the AuthorChris Thilk works on the Client Services team, part of Voce Connect, developing and executing social media strategy. You can follow him at @christhilk on Twitter.

Filed in Weekly Reading

April 5th, 2013

The Battle for Your Attention (Later, When You Have Time)

In the last couple weeks Amazon rolled out a “Send to Kindle” button that would let readers of websites, including WordPress blogs (via a plugin), send a post or article to their Kindle for reading at some point in the future. Similarly, Pocket has introduced a “Save to Pocket” that can be added to blogs […]

Filed in Blogging, Publishing Programs