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Building brand awareness through content creation and community engagement.

Author Archive

August 31st, 2015

My God…It’s Full of GIFs…

It used to be that a media brand could make news by announcing they were going to be creating real-time GIFs during an event of some sort. The idea that they would have a dedicated team capturing moments from an awards show and sharing those GIFs was, it seems, pretty notable. Now it appears to […]

Filed in Media, Social Networks

August 27th, 2015

It’s No Longer Hip (or Required) to Be Square on Instagram

What Is It? Instagram has dropped the “square photos only, please” requirement and will now let you publish pictures in any orientation and aspect ratio. That means you can select a video or photo of any size and format and you don’t have to either futz with it to make sure the photo is in […]

Filed in Mobile, Social Networks

August 25th, 2015

News Sites See More Traffic from Facebook Than From Google

What Is It? New data from Parse.ly shows that referral traffic from Facebook to news sites has passed similar traffic from Google. This is the second time in the last year that this has happened. What Does This Mean? Well, it means it worked! After all, news sites went chasing after that sweet, sweet Facebook […]

Filed in Media, Search

August 24th, 2015

Messaging Apps Are All The Rage

What is It? Pew is out with a new study focusing specifically on usage of messaging apps among (obviously) smartphone owners. The big takeaway is that 49% of those between 18 and 29 – the group commonly referred to as Millennials – use some kind of messaging app while 41% use ephemeral messaging apps like […]

Filed in Mobile

August 20th, 2015

Starting New Channels Just as Difficult as Sunsetting Existing Channels

We’ve written before about streamlining social channels and when to sunset existing channels that may no longer be working. But what about the decision to start something new? This has been on my mind ever reading about Univision embracing a new strategy on Vine, Snapchat and YouTube in an effort to reach a different, younger […]

Filed in Social Networks

August 18th, 2015

Howl’s Podcast App an Interesting Experiment in Providing a Premium Experience

What Is It? Podcast network Howl – home to Marc Maron’s popular WTF? show and a host of others – announced a new premium plan that, for $5 a month, will give people access to all show archives as well as exclusive bonus features. This will all be through an app, available now only for […]

Filed in Social Networks

August 17th, 2015

Facebook Opens Another Front In the Blog Wars with Notes Revamp

What Is It? Reports are circulating that Facebook has revamped Notes, a long neglected feature that allows people to write longer posts. What Does This Mean? Everything Facebook does is done with the goal of increasing the amount of time people spend on and within Facebook. Similarities to Medium aside, the idea that Facebook wants […]

Filed in Social Networks

August 12th, 2015

Tinder’s Reaction to a Vanity Fair Story Kind of Makes Sense

Everyone is talking about how Tinder went on a bit of a Tweetstorm (copyright Marc Andreessen, 2014) last night in reaction to a Vanity Fair article that was, in reality, only kind of about Tinder and mostly about the mobile dating culture that has spawned around it and similar apps. It turns out some guys […]

Filed in Marketing, Social Networks

July 29th, 2015

Twitter Earnings, User Growth and What Twitter “Is”

Twitter announced its quarterly earnings and other updates yesterday. In short, monthly active users are up (though they seem to be using some creative math to make that case, which led to the inevitable investor discomfort) and revenue grew while losses shrunk. Sounds like good news, no? Of course not, because this is Twitter. The […]

Filed in Microblogging, Social Networks

July 17th, 2015

Social Media Could Save Shuttered Sites

I’m a movie fan. Anyone who’s talked to me knows this. While I may not be able to watch all the new releases I still eagerly keep up with film criticism, reviews and more. I love talking about movies and writing about movies when I have the chance. Which is why I’m so bummed the […]

Filed in Media, Social Networks