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Building brand awareness through content creation and community engagement.

Author Archive

April 29th, 2016

Influencer Marketing at WOMMA’s TALK Influencer Event

I had a chance to attend the TALK Influence event held by WOMMA at Google Chicago this morning. Here’s a Storify collection of the big takeaways from the speaker presentations and panels. [View the story “WOMMA’s TALK Influence in Chicago” on Storify] About the AuthorChris Thilk works on the Client Services team, part of Voce […]

Filed in Voce People

March 25th, 2016

Blogging and Other Social Media Usage Slips Among Fortune 500

University of Massachusetts Dartmouth Center for Marketing Research is out with its latest update on social media usage by Fortune 500 companies in 2015 and there are some big surprises here. First, far fewer companies maintained active blogs last year, just 21% , or a little over 100 companies. That makes two years in a […]

Filed in Blogging, Content Marketing, Social Networks

March 16th, 2016

Instagram Wants to Show You What It Feels Is Important To You

By now you’ve probably seen the news that Instagram will be following the lead of parent company Facebook and introducing an algorithmic feed designed to surface what it feels are the most relevant photos your friends have shared and show those to you. This would kick to the curb the unfiltered stream that’s been in […]

Filed in Content Marketing, Marketing, Social Networks

March 15th, 2016

L’Oreal Launching Unbranded News Platform

L’Oreal is trying to be a legitimate industry news source with the launch Fab Beauty, which offers beauty and lifestyle tips without the L’Oreal branding, even covering competitive brands. As Adage points out, it’s one of a few unbranded content hubs being used to raise the conversation throughout the vertical industry and not necessarily just […]

Filed in Blogging, Content Marketing

March 3rd, 2016

What Numbers Mean the Most To Us?

Numbers mean a lot, even if we don’t work in data or analytics. While most of our jobs involve words and how to best use them to communicate ideas, there’s also a big role numbers play in our responsibilities. Sometimes that’s in how we track and interpret site analytics, sometimes it’s in how we gauge […]

Filed in Uncategorized

February 29th, 2016

It’s Baseball – and Twitter – Season on Chicago’s North Side

Full squad workouts began last week in Mesa, AZ, as Chicago’s National League Ball Club – the Cubs, in case you’re unfamiliar – begin Spring Training along with the rest of the league. And it looks like they’re already in midseason form. To be clear, I’m talking about the @Cubs Twitter account, not the team […]

Filed in Uncategorized

February 24th, 2016

Facebook Reactions Go Live

Facebook has officially rolled out Reactions, its expanded engagement options, to all global users after several months of testing. This gives everyone the option to not just Like a post in their Newsfeed but to add an emoji reaction that is maybe a better or more accurate response to the post. So you can “heart” […]

Filed in Social Networks

February 23rd, 2016

Things We Love: Writing

At the end of the day when I’m catching up with my family we, like many such families, ask about each other’s days. Occasionally my response will be something along the lines of “Well, I got to write a bunch, so it was a good day.” While I do content strategy here at Voce/Porter Novelli, […]

Filed in Voce People

February 10th, 2016

Twitter’s Algorithmic Timeline Is Live

Last Friday news broke that Twitter was maybe considering introducing an algorithmic timeline, rearranging updates in a way that surfaces things in a way similar to Facebook. After some sort-of denials by Jack Dorsey, including assurances that no, an algorithmic timeline wasn’t coming this week, an algorithmic timeline has started rolling out today. The change […]

Filed in Content Marketing, Microblogging, Social Networks

February 9th, 2016

How Did that Big Game Content Marketing Turn Out?

Last week I took a look at how three companies – Heinz, Squarespace and 20th Century Fox – were preparing for their “Big Game” spots. In some cases there was a lot of teasing going on while in others there was almost no acknowledgement that something larger scale was coming. In the immediate aftermath of […]

Filed in Content Marketing, Microblogging