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Author Archive

May 27th, 2016

Voce Nation Podcast Ep. 8: Special Guest Jeremy Kaplan of Digital Trends

This week we welcomed Jeremy Kaplan, Editor-in-Chief of Digital Trends to the Voce Nation Podcast. Jeremy talked about how the Digital Trends team manages content production, what he sees in the future of distributed media and much more. Watch the whole conversation below. You can follow Jeremy on Twitter here. Thanks to Jeremy for joining […]

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May 20th, 2016

Voce Client Coverage: 5/20/16

Every week the Voce team works tirelessly to secure important coverage for clients. Below is just an example of the results of this week’s work and you can see more on Flipboard. Palo Alto Networks Health Data Management, HIT Think How to prevent ransomware attacks Matthew Mellen shares insights on how to prevent successful ransomware […]

Filed in Voce Clients

May 19th, 2016

The Chicago Tech Industry Came Together for Chicago State of Innovation

Yesterday I had the chance to attend Chicago State of Innovation, an afternoon of panels and presentations talking about the state of the Chicago tech industry with a focus on founders, venture capitalists and more behind-the-scenes players. The sessions were informative and illuminating and left me with a few takeaways about the industry: People Are […]

Filed in Technology

May 9th, 2016

What I Wished I Knew After College: Chris Thilk

It’s that time of year again, when a fresh group of young adults will be wrestled from the safety and comfort of college life and expelled out into the vast nothingness that’s known colloquially as “the real world.” It’s scary for anyone and recent research shows that for the group of young people known as […]

Filed in Voce People

April 29th, 2016

Influencer Marketing at WOMMA’s TALK Influencer Event

I had a chance to attend the TALK Influence event held by WOMMA at Google Chicago this morning. Here’s a Storify collection of the big takeaways from the speaker presentations and panels. [View the story “WOMMA’s TALK Influence in Chicago” on Storify] About the AuthorChris Thilk works on the Client Services team, part of Voce […]

Filed in Voce People

March 25th, 2016

Blogging and Other Social Media Usage Slips Among Fortune 500

University of Massachusetts Dartmouth Center for Marketing Research is out with its latest update on social media usage by Fortune 500 companies in 2015 and there are some big surprises here. First, far fewer companies maintained active blogs last year, just 21% , or a little over 100 companies. That makes two years in a […]

Filed in Blogging, Content Marketing, Social Networks

March 16th, 2016

Instagram Wants to Show You What It Feels Is Important To You

By now you’ve probably seen the news that Instagram will be following the lead of parent company Facebook and introducing an algorithmic feed designed to surface what it feels are the most relevant photos your friends have shared and show those to you. This would kick to the curb the unfiltered stream that’s been in […]

Filed in Content Marketing, Marketing, Social Networks

March 15th, 2016

L’Oreal Launching Unbranded News Platform

L’Oreal is trying to be a legitimate industry news source with the launch Fab Beauty, which offers beauty and lifestyle tips without the L’Oreal branding, even covering competitive brands. As Adage points out, it’s one of a few unbranded content hubs being used to raise the conversation throughout the vertical industry and not necessarily just […]

Filed in Blogging, Content Marketing

March 3rd, 2016

What Numbers Mean the Most To Us?

Numbers mean a lot, even if we don’t work in data or analytics. While most of our jobs involve words and how to best use them to communicate ideas, there’s also a big role numbers play in our responsibilities. Sometimes that’s in how we track and interpret site analytics, sometimes it’s in how we gauge […]

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February 29th, 2016

It’s Baseball – and Twitter – Season on Chicago’s North Side

Full squad workouts began last week in Mesa, AZ, as Chicago’s National League Ball Club – the Cubs, in case you’re unfamiliar – begin Spring Training along with the rest of the league. And it looks like they’re already in midseason form. To be clear, I’m talking about the @Cubs Twitter account, not the team […]

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