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Building brand awareness through content creation and community engagement.

Author Archive

January 2nd, 2013

The Continued Evolution of Media Platforms

So this is the place I should be making some sort of predictions about what’s to come in 2013, right? I should be pontificating on how this will be the year of engagement, or the year near field communications sends promoted Facebook posts straight to your Google Glass headset or some such, is that the […]

Filed in Programming

October 16th, 2012

The Importance of Owning Your Platform

If you ask most people who have actually put together a solid, sustainable corporate publishing program you’ll find that most of them adhere closely to the hub-and-spoke model. There is one core asset – in most cases an on-domain blog – that constitutes the program’s home, where most of the attention is focused. Material from […]

Filed in Publishing Programs

September 27th, 2012

Emotion Increases Engagement

According to a new study by LinkedIn, engagement on social networks goes up when the entity doing the publishing shows some emotion whether that’s an individual or a brand. As with most studies this one likely falls victim to the curse of generality, the idea that one finding can be applicable to all situations. But […]

Filed in Publishing Programs, Social Networks

September 20th, 2012

Tumblr’s Continued Growth Makes It a Search Factor

Has Tumblr become a part of your corporate publishing strategy? At one point, as Twitter and Facebook took off, it seemed that this “blog-network” platform (my term for something that isn’t as full-featured as WordPress or other software but definitely more feature-filled than a true social network) was going to be overshadowed by those ascendant […]

Filed in Blogging, Microblogging, Publishing Programs

September 11th, 2012

Bigger Companies Use Big Tools: Corporate Blog Usage Rises in Fortune 500

The University of Massachusetts Darthmouth is out with its latest study on social media usage by companies in the Fortune 500. I’ve discussed previous UMD studies on this topic here and here in the past year or so. This study, as in the past, focuses on public-facing blogs at the corporate level, acknowledging that blogs […]

Filed in Blogging, Publishing Programs

July 2nd, 2012

Twitter Timing Study and the Need for Small Adjustments

If you are in any way running or otherwise managing an online publishing program then you’re likely always looking at stats. Not just for how things are performing on-domain but also how what’s being published on Twitter, Facebook and other networks are going to drive traffic back to a “hub” site, how those items are […]

Filed in Microblogging, Publishing Programs

June 5th, 2012

It’s Not Curation; It’s Storytelling

If you want to get into the social media equivalent of a bar fight (and who doesn’t, they’re a hoot) there’s no better way to do so than to bring the conversation around to “curation.” Choire Sicha’s recent post on the topic is a great one that’s well worth reading, especially if you stick with […]

Filed in Publishing Programs

May 30th, 2012

Bit.ly Makes a Play for Publisher’s Attention

If you’re a user of bit.ly then you were likely taken aback at some point yesterday when the site refreshed and presented you with a brand new interface. The site, which is extraordinarily useful for shrinking links for use on status networks and then tracking the analytics of those links, made some significant changes to […]

Filed in Publishing Programs, Social Networks

May 3rd, 2012

Google+ Gets a Real “Share” Button

The question that needs to be asked in the wake of Google announcing last week the rollout of a new “Share” button for Google+ that’s more about curation and less about endorsement (which was the primary purpose of the existing “+1″ button) has to be this: Does this fill an existing gap in my publishing […]

Filed in Publishing Programs

January 31st, 2012

Blog Publishing Falls Among Fast-Growing Companies

Following up on a recent study looking at Fortune 500 companies, the University of Massachusetts Dartmouth has now released one focused on the social media usage by companies in the Inc. 500, a list of the fastest-growing companies as opposed to those with the largest revenue. Among the more startling findings of the study is […]

Filed in Blogging