We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

October 8th, 2015

Facebook Test Reactions

Facebook has announced they are officially testing Reactions, an enhancement that is supposed to be a more nuanced approach to engaging with a post beyond just Liking it or not Liking it. After all, humans have more emotions than can be summed up with a simple binary option. Reactions are rolling out just to Ireland […]

Filed in Publishing Programs, Social Networks

October 6th, 2015

Twitter Launches Moments To Capture Key…Well…Moments

After months of speculation and teases of what had previously been called “Project Lightning,” Twitter has finally launched Moments. Essentially, Moments is a simple way to organize the chaos that is Twitter around a specific event or story (for example, the #superbloodmoon last month, or the Umpqua shootings, or the MLB playoffs). Moments are curated […]

Filed in Social Networks

October 5th, 2015

Attending the Spredfast 2015 Summit in Austin, TX

I’m excited to say I’ll be heading to Austin, TX next week to attend the Spredfast 2015 Summit. This will be my first time at the conference and my first time in Austin (no, I’ve never been to SXSW) and both have the potential to be pretty cool. If you are going to be there […]

Filed in Voce People

September 30th, 2015

Rumor: Twitter Mulling Dropping 140 Character Limit

A report/rumor surfaced yesterday on Recode that forces within Twitter – particularly interim CEO Jack Dorsey – are considering dropping the 140 character limit that has always been in place on the network. This is…interesting. There have already been countless hot-takes (many on Medium, which is basically Twitter for long-form posts anyway) about this, with […]

Filed in Publishing Programs, Social Networks

September 23rd, 2015

Instagram and Pinterest Keep Growing, But Does Size Matter?

This past week Pinterest finally gave people what they had long been waiting for, official acknowledgement of user numbers. Turns out there are 100 million people who are visiting the site for recipes, fashion tips and more. Then yesterday Instagram announced that the odometer had ticked over and 400 million people now used the app, […]

Filed in Social Networks

September 21st, 2015

Exercise Caution When Using Audience Photos in Your Content Marketing

“User generated content” has been a buzzword for a long time, originally used to somewhat derisively refer to anything that wasn’t created by a legacy media organization. Only slightly younger than that is the concept of a company using UCG in their marketing, the idea being that this sort of material holds some sort of […]

Filed in Marketing, Social Networks

September 17th, 2015

Periscope Introduces Web Profiles

Periscope, the popular live-streaming app, has finally introduced web profiles for both individual and brand accounts. The profiles aren’t exactly feature-rich. There’s no ability to follow someone on Periscope from the web profile and you can only view videos that are still within the 24-hour replay window the app enforces. While it shows a follower […]

Filed in Mobile, Video

September 17th, 2015

Blogging Enabled People to Catch Up with Media. Now Media are Catching Up with Independent Podcasts

The original promise of blog software was that it democratized access to publishing tools, giving everyone a voice in the emerging online conversation in a public way, that last point being the key value proposition over the chat rooms and forums that existed up to that point. A few years after that people began producing […]

Filed in Media

September 15th, 2015

Pay for (Re)play Coming to Snapchat

Snapchat announced today that it’s going to allow people to replay more than currently allowed one snap per day. But it’s going to cost you if you want the privilege. According to a blog post, people will be able to purchase bundles of three replays for $.99, letting theme relive a moment they may have […]

Filed in Mobile

September 14th, 2015

Making Your Marketing Experiential

We obviously talk a lot on this blog about social media. It’s what a fair amount of us at Voce do on a daily basis. Or, if not “social media” then definitely “content marketing.” But we don’t talk a lot about connecting with current or potential fans out in the real world in addition to […]

Filed in Events