We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

February 29th, 2016

It’s Baseball – and Twitter – Season on Chicago’s North Side

Full squad workouts began last week in Mesa, AZ, as Chicago’s National League Ball Club – the Cubs, in case you’re unfamiliar – begin Spring Training along with the rest of the league. And it looks like they’re already in midseason form. To be clear, I’m talking about the @Cubs Twitter account, not the team […]

Filed in Uncategorized

February 24th, 2016

Facebook Reactions Go Live

Facebook has officially rolled out Reactions, its expanded engagement options, to all global users after several months of testing. This gives everyone the option to not just Like a post in their Newsfeed but to add an emoji reaction that is maybe a better or more accurate response to the post. So you can “heart” […]

Filed in Social Networks

February 23rd, 2016

Things We Love: Writing

At the end of the day when I’m catching up with my family we, like many such families, ask about each other’s days. Occasionally my response will be something along the lines of “Well, I got to write a bunch, so it was a good day.” While I do content strategy here at Voce/Porter Novelli, […]

Filed in Voce People

February 10th, 2016

Twitter’s Algorithmic Timeline Is Live

Last Friday news broke that Twitter was maybe considering introducing an algorithmic timeline, rearranging updates in a way that surfaces things in a way similar to Facebook. After some sort-of denials by Jack Dorsey, including assurances that no, an algorithmic timeline wasn’t coming this week, an algorithmic timeline has started rolling out today. The change […]

Filed in Content Marketing, Microblogging, Social Networks

February 9th, 2016

How Did that Big Game Content Marketing Turn Out?

Last week I took a look at how three companies – Heinz, Squarespace and 20th Century Fox – were preparing for their “Big Game” spots. In some cases there was a lot of teasing going on while in others there was almost no acknowledgement that something larger scale was coming. In the immediate aftermath of […]

Filed in Content Marketing, Microblogging

February 3rd, 2016

Where Does a “Big Game” Ad Fit In A Content Marketing Plan?

Are you ready for this Sunday’s Big Game? Have you bought that new flat-screen TV, planned what kind of pizza and sides to order and what kind of guacamole to have for your guests? Are you ready with conversations-starters to fill in the time between commercial breaks? Yes, as we’ve been told by countless articles […]

Filed in Content Marketing, Marketing

January 28th, 2016

Facebook Gets Most of Its Users – and Revenue – From Mobile

Facebook released its quarterly earnings yesterday and the dissection of the numbers was fast and furious, with the hot takes raising the aggregate temperature of the United States by 3 degrees and helping the Northeast get out from under the snows of Jonas. Among the numbers reported were: Facebook has 1.59 billion monthly users, two […]

Filed in Content Marketing, Marketing

January 25th, 2016

Celebrate the Community Manager in Your Life

In case you haven’t heard, today is Community Manager Appreciation Day, a moment to appreciate the community managers in your organization. These are the folks who are, in many cases, on the front lines of your online strategy. They’re engaging in and guiding forum conversations, responding to Facebook comments and otherwise interacting with the people […]

Filed in Uncategorized

January 25th, 2016

What Gets People’s Attention at Sundance?

The Sundance Film Festival is underway, bringing the filmmaking elite to the streets and theaters of Park City, UT for several days of screenings, conversations about those screenings, acquisitions negotiated in hotel suites and more. The fest is always an interesting mix of established directors and actors who are there selling and promoting the smaller, […]

Filed in Marketing

January 19th, 2016

WhatsApp Drops Subscription Fee, Opens Opportunities for Brand Interactions

There are a couple things that are notable in WhatsApp’s announcement it would dropping the $.99 annual subscription fee: First, that they saw just this small charge as an impediment to adoption not because it was outrageously high but because too many people lacked the infrastructure to make the payment. That says a lot about […]

Filed in Mobile