Chris ThilkOctober 16th, 2012
If you ask most people who have actually put together a solid, sustainable corporate publishing program you’ll find that most of them adhere closely to the hub-and-spoke model. There is one core asset – in most cases an on-domain blog – that constitutes the program’s home, where most of the attention is focused. Material from [...]
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Chris ThilkSeptember 20th, 2012
Has Tumblr become a part of your corporate publishing strategy? At one point, as Twitter and Facebook took off, it seemed that this “blog-network” platform (my term for something that isn’t as full-featured as WordPress or other software but definitely more feature-filled than a true social network) was going to be overshadowed by those ascendant [...]
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Chris ThilkSeptember 11th, 2012
The University of Massachusetts Darthmouth is out with its latest study on social media usage by companies in the Fortune 500. I’ve discussed previous UMD studies on this topic here and here in the past year or so. This study, as in the past, focuses on public-facing blogs at the corporate level, acknowledging that blogs [...]
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Chris ThilkJuly 2nd, 2012
If you are in any way running or otherwise managing an online publishing program then you’re likely always looking at stats. Not just for how things are performing on-domain but also how what’s being published on Twitter, Facebook and other networks are going to drive traffic back to a “hub” site, how those items are [...]
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Chris ThilkJune 5th, 2012
If you want to get into the social media equivalent of a bar fight (and who doesn’t, they’re a hoot) there’s no better way to do so than to bring the conversation around to “curation.” Choire Sicha’s recent post on the topic is a great one that’s well worth reading, especially if you stick with [...]
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Chris ThilkMay 3rd, 2012
The question that needs to be asked in the wake of Google announcing last week the rollout of a new “Share” button for Google+ that’s more about curation and less about endorsement (which was the primary purpose of the existing “+1″ button) has to be this: Does this fill an existing gap in my publishing [...]
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Chris ThilkJanuary 31st, 2012
Following up on a recent study looking at Fortune 500 companies, the University of Massachusetts Dartmouth has now released one focused on the social media usage by companies in the Inc. 500, a list of the fastest-growing companies as opposed to those with the largest revenue. Among the more startling findings of the study is [...]
Chris ThilkJanuary 13th, 2012
Every year Voce hosts a very nice dinner for media and others during CES 2012. This year’s event was a fun, interesting night and so we thought we’d share some photos from the night here. About the AuthorChris Thilk works on the Client Services team, part of Voce Connect, developing and executing social media strategy. [...]
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Madge possesses over a decade of PR experience, applying those skills every day to her client's programs.
