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September 11th, 2015

Facebook Mentions – Including Live – Available for More Verified Accounts

Facebook has announced that all public figure profiles will now have access to both Mentions and Live. Mentions is a stand-alone app that allows profiles to more easily engage with fans since it highlights comments and other interactions. It also allows people to push updates to both Twitter and Instagram. Live is Facebook’s Periscope competitor, […]

Filed in Social Networks

September 11th, 2015

Google and Twitter Partner for Faster Mobile News Stories

According to Recode, Google and Twitter (a partnership which surely has spurred lots of speculation as the “who will buy Twitter?” narrative continues to swirl) are partnering to help news stories load more quickly on mobile devices. The program, which reportedly involves a handful of publishers at first, will create articles that immediate pop up […]

Filed in Uncategorized

September 8th, 2015

Report: Social Engagement Falling as Volume Rises

“How much are you trying to reach an audience and how much are you trying to game an algorithm?” That’s the question that was asked on a recent episode of the “What’s the Point?” podcast from FiveThirtyEight. The conversation between the host and the managers of Twitter accounts for Buzzfeed and the NBA was covering […]

Filed in Measurement, Publishing Programs, Social Networks

September 2nd, 2015

People on Twitter are There For News

What Is It? A new study from the American Press Institute has some interesting stats on how people on Twitter read, engage with and share news on that network. In short, if you’re on Twitter you’re probably there at least in part to keep up with news, especially breaking news. Three quarters of people not […]

Filed in Media, Social Networks

August 31st, 2015

My God…It’s Full of GIFs…

It used to be that a media brand could make news by announcing they were going to be creating real-time GIFs during an event of some sort. The idea that they would have a dedicated team capturing moments from an awards show and sharing those GIFs was, it seems, pretty notable. Now it appears to […]

Filed in Media, Social Networks

August 27th, 2015

It’s No Longer Hip (or Required) to Be Square on Instagram

What Is It? Instagram has dropped the “square photos only, please” requirement and will now let you publish pictures in any orientation and aspect ratio. That means you can select a video or photo of any size and format and you don’t have to either futz with it to make sure the photo is in […]

Filed in Mobile, Social Networks

August 25th, 2015

News Sites See More Traffic from Facebook Than From Google

What Is It? New data from Parse.ly shows that referral traffic from Facebook to news sites has passed similar traffic from Google. This is the second time in the last year that this has happened. What Does This Mean? Well, it means it worked! After all, news sites went chasing after that sweet, sweet Facebook […]

Filed in Media, Search

August 24th, 2015

Messaging Apps Are All The Rage

What is It? Pew is out with a new study focusing specifically on usage of messaging apps among (obviously) smartphone owners. The big takeaway is that 49% of those between 18 and 29 – the group commonly referred to as Millennials – use some kind of messaging app while 41% use ephemeral messaging apps like […]

Filed in Mobile

August 20th, 2015

Starting New Channels Just as Difficult as Sunsetting Existing Channels

We’ve written before about streamlining social channels and when to sunset existing channels that may no longer be working. But what about the decision to start something new? This has been on my mind ever reading about Univision embracing a new strategy on Vine, Snapchat and YouTube in an effort to reach a different, younger […]

Filed in Social Networks

August 18th, 2015

Howl’s Podcast App an Interesting Experiment in Providing a Premium Experience

What Is It? Podcast network Howl – home to Marc Maron’s popular WTF? show and a host of others – announced a new premium plan that, for $5 a month, will give people access to all show archives as well as exclusive bonus features. This will all be through an app, available now only for […]

Filed in Social Networks