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Building brand awareness through content creation and community engagement.

Author Archive

January 15th, 2016

My 2016 Resolutions: Chris Thilk

I’m not usually the type to make resolutions. After all, as Bono said, nothing changes on New Year’s Day. But I also do enjoy a fresh set of downs and so set out to make 2016 a year I did a few things differently. So here, in no particular order, are a few things I’m […]

Filed in Voce People

January 14th, 2016

Driving a New Narrative Part 3: Zero to Sixty in the Next Few Years

(Note: Read Part 1 and Part 2 of this series first) Over the past two days, I’ve taken a look first at how automotive technology from autonomous vehicles to smart mobility has taken over CES and become the stars of a technology show and next at why this is happening and why both the automotive […]

Filed in Uncategorized

January 13th, 2016

Driving a New Narrative Part 2: Shifting Into High Gear

(Note: Find Part 1 of this series here) After nearly ten years of making appearances at CES and trying to generate excitement and buzz, not to mention trying to position themselves as technological innovators and leaders automakers have spent 2015 and 2016 basking in the glow that only CES buzz can lend. Pundits have excitedly […]

Filed in Content Marketing

January 6th, 2016

Twitter’s 140 Character Limit May Not Be Long For This World

One of the most persistent rumors in tech is back: Reports are circulating that Twitter may build a product allowing posts of up to 10,000 characters, quite an increase from the current 140. According to Recode’s Kurt Wagner (a former Vocian…we’re all very proud), currently 140 characters would still display in the stream, but with […]

Filed in Microblogging

December 22nd, 2015

Lazy Sunday and How Media’s Approach to Video Has Changed

Last week marked the 10th anniversary of a milestone in the story of the internet: Saturday Night Live’s “Lazy Sunday” Digital Short. This was one of the first big “viral” videos – at least among those produced by a major media company or entity – since it hit just as people were becoming aware of […]

Filed in Media

December 7th, 2015

Why Twitter’s Share Counts Disappearing Led to Decreased Sharing

A tempest broke out a week or so ago when it was discovered that Twitter “Share” buttons – those little things that appear below a headline or elsewhere on a blog post or article – were no longer displaying the number of people who had actually shared this. That was not a great move in […]

Filed in Content Marketing, Microblogging, Social Networks

December 4th, 2015

Social Commerce Still Not Firing on All Cylinders

We all know, as marketing professionals, that social commerce is going to play a larger and larger role in our content marketing mix. Most of the major social networks have rolled out some sort of “Buy Now” button and it’s likely only a matter of time before the holdouts like Instagram and others get on […]

Filed in Content Marketing

November 30th, 2015

Kobe Bryant Provides a Watershed Moment in Media Disruption

The second biggest sports news story of the long Thanksgiving weekend was certainly Kobe Bryant’s announcement he would retire at the end of the current NBA season. (The first biggest story, obviously, was the Bears beating the Packers on the same night Green Bay celebrated the retirement of Brett Favre’s number. Go Bears) What’s notable […]

Filed in Content Marketing, Media

November 9th, 2015

2016 Social Network Predictions: A Giant Will Fall

My big prediction for next year? A giant will fall. I don’t know which one, but it’s increasingly feeling like while we may not be in a bubble in the same way we were circa 2000 we are in an era where some of the established social networks are growing a bit long in the […]

Filed in Social Networks

October 27th, 2015

Twitter Introduces Brand Hub For Actionable Insights

Twitter yesterday rolled out what it’s calling the “Brand Hub,” a single dashboard designed to give advertisers what it refers to as a “360-degree, real-time” look at the following: Share of voice: They refer to this as “share of conversation” but the gist is the same in that it’s a measurement of how well your […]

Filed in Publishing Programs, Social Networks