We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

December 7th, 2015

Why Twitter’s Share Counts Disappearing Led to Decreased Sharing

A tempest broke out a week or so ago when it was discovered that Twitter “Share” buttons – those little things that appear below a headline or elsewhere on a blog post or article – were no longer displaying the number of people who had actually shared this. That was not a great move in […]

Filed in Content Marketing, Microblogging, Social Networks

December 4th, 2015

Social Commerce Still Not Firing on All Cylinders

We all know, as marketing professionals, that social commerce is going to play a larger and larger role in our content marketing mix. Most of the major social networks have rolled out some sort of “Buy Now” button and it’s likely only a matter of time before the holdouts like Instagram and others get on […]

Filed in Content Marketing

November 30th, 2015

Kobe Bryant Provides a Watershed Moment in Media Disruption

The second biggest sports news story of the long Thanksgiving weekend was certainly Kobe Bryant’s announcement he would retire at the end of the current NBA season. (The first biggest story, obviously, was the Bears beating the Packers on the same night Green Bay celebrated the retirement of Brett Favre’s number. Go Bears) What’s notable […]

Filed in Content Marketing, Media

November 9th, 2015

2016 Social Network Predictions: A Giant Will Fall

My big prediction for next year? A giant will fall. I don’t know which one, but it’s increasingly feeling like while we may not be in a bubble in the same way we were circa 2000 we are in an era where some of the established social networks are growing a bit long in the […]

Filed in Social Networks

October 27th, 2015

Twitter Introduces Brand Hub For Actionable Insights

Twitter yesterday rolled out what it’s calling the “Brand Hub,” a single dashboard designed to give advertisers what it refers to as a “360-degree, real-time” look at the following: Share of voice: They refer to this as “share of conversation” but the gist is the same in that it’s a measurement of how well your […]

Filed in Publishing Programs, Social Networks

October 23rd, 2015

Focus on Engaging With the People Who Matter, Not the Whole Audience

One of the sessions at Spredfast Summit 2015 was about social customer care. At the opening of the panel the moderator shared a number from a recent report that only 9% of people who mention or tag a brand or company get a response. OH MY STARS AND GARTERS! The perception, as we’ve noted before, […]

Filed in Community, Content Marketing, Publishing Programs

October 22nd, 2015

Instagram Introduces Boomerang

Instagram has a new app out called Boomerang that’s specifically for creating and sharing one-second looping videos. That may not sound super-versatile or interesting – it’s basically one-sixth of a Vine – but there is some potential there for content marketers. It should be obvious, but this is going to be most easily-adopted by individual […]

Filed in Content Marketing

October 22nd, 2015

Twitter Publish and More From Flight

At yesterday’s Twitter Flight Conference the micro-blogging network more or less officially launched the new Jack Dorsey era of the company and did so with some big announcements and statements. Getting much press was Dorsey’s comments about wanting to “reset” the relationships between the company and the developer community, a group that has been alienated […]

Filed in Content Marketing, Microblogging, Social Networks

October 21st, 2015

Tying Content Marketing to Business Goals

One of the most frequent topics of the presentations at Spredfast Summit 2015 was that social programs of any size and shape need to be tied to business goals. Social programs can’t – and shouldn’t – live in a bubble and be judged independently of other marketing efforts. If straight PR and advertising need to […]

Filed in Content Marketing, Publishing Programs

October 20th, 2015

My Morning Notifications: Randy Ksar

I have to admit that reading to me when I was a kid was not my ideal time of just sitting back and relaxing or even learning. It wasn’t until I was about 15 when I read Jurassic Park that I realized the art of storytelling and imagination. I literally read that book within a few […]

Filed in Voce People