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Building brand awareness through content creation and community engagement.

Author Archive

October 19th, 2015

Meshing Campaigns with Core Content

One of the big themes many of the speakers and presenters at the Spredfast Summit 2015 brought up and talked about was “campaigns” and how they can be planned, executed and tracked. Everyone was talking about putting together campaign reports, bringing user-generated video and other media into campaigns, using data to plan campaigns and so […]

Filed in Content Marketing

October 15th, 2015

Tools Inform, But Don’t Dictate, Strategy

I’ve spent the last three days in Austin at the Spredfast Summit 2015. There was plenty of great food eaten, lots of good drink consumed and inspiring conversation engaged in as I met and mingled with both people who I haven’t seen in a long time or was meeting for the first time. Because of […]

Filed in Content Marketing, Publishing Programs

October 12th, 2015

What I’m Reading: Chris Thilk

I do a lot of reading. As one of the people, along with Christopher Barger, responsible for assembling the PNConnect Weekly Reading newsletter and blog post I need to be monitoring a lot of different news sources on a regular basis. To do this most efficiently I use Digg Reader (yes, I’m one of the […]

Filed in Voce People

October 8th, 2015

Facebook Test Reactions

Facebook has announced they are officially testing Reactions, an enhancement that is supposed to be a more nuanced approach to engaging with a post beyond just Liking it or not Liking it. After all, humans have more emotions than can be summed up with a simple binary option. Reactions are rolling out just to Ireland […]

Filed in Publishing Programs, Social Networks

October 6th, 2015

Twitter Launches Moments To Capture Key…Well…Moments

After months of speculation and teases of what had previously been called “Project Lightning,” Twitter has finally launched Moments. Essentially, Moments is a simple way to organize the chaos that is Twitter around a specific event or story (for example, the #superbloodmoon last month, or the Umpqua shootings, or the MLB playoffs). Moments are curated […]

Filed in Social Networks

October 5th, 2015

Attending the Spredfast 2015 Summit in Austin, TX

I’m excited to say I’ll be heading to Austin, TX next week to attend the Spredfast 2015 Summit. This will be my first time at the conference and my first time in Austin (no, I’ve never been to SXSW) and both have the potential to be pretty cool. If you are going to be there […]

Filed in Voce People

September 30th, 2015

Rumor: Twitter Mulling Dropping 140 Character Limit

A report/rumor surfaced yesterday on Recode that forces within Twitter – particularly interim CEO Jack Dorsey – are considering dropping the 140 character limit that has always been in place on the network. This is…interesting. There have already been countless hot-takes (many on Medium, which is basically Twitter for long-form posts anyway) about this, with […]

Filed in Publishing Programs, Social Networks

September 23rd, 2015

Instagram and Pinterest Keep Growing, But Does Size Matter?

This past week Pinterest finally gave people what they had long been waiting for, official acknowledgement of user numbers. Turns out there are 100 million people who are visiting the site for recipes, fashion tips and more. Then yesterday Instagram announced that the odometer had ticked over and 400 million people now used the app, […]

Filed in Social Networks

September 21st, 2015

Exercise Caution When Using Audience Photos in Your Content Marketing

“User generated content” has been a buzzword for a long time, originally used to somewhat derisively refer to anything that wasn’t created by a legacy media organization. Only slightly younger than that is the concept of a company using UCG in their marketing, the idea being that this sort of material holds some sort of […]

Filed in Marketing, Social Networks

September 17th, 2015

Periscope Introduces Web Profiles

Periscope, the popular live-streaming app, has finally introduced web profiles for both individual and brand accounts. The profiles aren’t exactly feature-rich. There’s no ability to follow someone on Periscope from the web profile and you can only view videos that are still within the 24-hour replay window the app enforces. While it shows a follower […]

Filed in Mobile, Video