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Building brand awareness through content creation and community engagement.

Author Archive

December 7th, 2011

The First Part of Live-Publishing is the Plan

This past weekend, while attending WordCamp Orlando, I was doing there what I’ve been doing quite a bit of lately: Covering the event live, posting updates to Twitter and to the event’s blog as the day went on and sessions progressed.The specifics of how these things play out are pretty well known at this point – […]

Filed in Publishing Programs

November 11th, 2011

Three Things to Consider With Google+ Publishing

As you’ve read about on roughly every website, blog, Twitter feed and other web-based communications platform, Google opened up Google+, their nascent social network, for use by brands, businesses and companies this past Monday. Instead of rehashing the “how to set up an account” tutorials or other common themes that have been done to death […]

Filed in Publishing Programs

November 2nd, 2011

Have We Hit the Corporate Social Publishing Ceiling?

There are all sorts of great statistics in this study from the University of Massachusetts Dartmouth about the usage of social publishing (I’m steadfastly avoiding using the term “social media”) platforms by Fortune 500 companies. Among those statistics: Only 23 percent of those companies – that translates to 114 – have public facing blogs that […]

Filed in Blogging, Social Networks

October 20th, 2011

Sharing is About Affiliation

There’s always (and by always I mean consistently for the last five or six years) a lot of talk about making content engaging and easy for people to share online. That’s the way people spread word of mouth recommendations on status networks and elsewhere so the race is always on to encourage readers of corporate […]

Filed in Uncategorized

August 8th, 2011

Voce Monday Morning Five

Why Interaction is Not the Same as Engagement: By showing the difference between the amount of people who just signaled that they liked a Kickstarter project and those who had actually chipped in with cash this shows just how different those two terms are. And it’s important to keep them distinct since I think some […]

Filed in Random Stuff

August 1st, 2011

Voce Monday Morning Five

AP Will Link Back to Newspapers Who Get Scoops: The AP has always credited source newspapers if it picked up a story from a member paper but now it will include links back to the original. The links will appear in parentheses and be non-hyperlinked bit.ly URLs, though, but it’s still progress. There are lots […]

Filed in Random Stuff

July 18th, 2011

Voce Monday Morning Five

Google Now Pushing More Share Buttons Than Twitter: This is interesting and all but, as the story points, out, the adoption rate for those type of buttons isn’t necessarily indicative of how widely they’re used. More specifically, just because people are using one social network in a particular way doesn’t automatically mean they’ll use other […]

Filed in Random Stuff

July 11th, 2011

Voce Monday Morning Five

Google Analytics Starts Getting Social With +1 Button Data: It’s pleasantly surprising that Google is so quickly making sure that there are actual analytics behind one of its publishing-related products. More broadly it’s a big time saver to see Social Engagement broken out in Analytics like this. Now if we can only get Feedburner information […]

Filed in Random Stuff

July 5th, 2011

Tuesday Morning Four

Welcome to the short work week. Might be a bit hot but it’s usually cooler by the lake. From @-Reply Triage to Journalistic Meme-Tracking: Scaling programs is always – always – a problem on Twitter, where the ideal one-to-one communication situation quickly becomes untenable when follower counts and subsequent interactions start rising. When programs are […]

Filed in Random Stuff

June 27th, 2011

Voce Monday Morning Five

What Tumblr’s Success Means For The Future Of Blogs, Twitter: A lot has been made about the ticking of the odometer that now means there are more Tumblr blogs than there are blogs on WordPress.com. The site has enjoyed something of a second (or whatever) wind in the last year or so as media companies […]

Filed in Random Stuff