We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

July 5th, 2011

Tuesday Morning Four

Welcome to the short work week. Might be a bit hot but it’s usually cooler by the lake. From @-Reply Triage to Journalistic Meme-Tracking: Scaling programs is always – always – a problem on Twitter, where the ideal one-to-one communication situation quickly becomes untenable when follower counts and subsequent interactions start rising. When programs are […]

Filed in Random Stuff

June 27th, 2011

Voce Monday Morning Five

What Tumblr’s Success Means For The Future Of Blogs, Twitter: A lot has been made about the ticking of the odometer that now means there are more Tumblr blogs than there are blogs on WordPress.com. The site has enjoyed something of a second (or whatever) wind in the last year or so as media companies […]

Filed in Random Stuff

June 13th, 2011

Voce Monday Morning Five

France Bids ‘Adieu’ To Twitter and Facebook on TV: Citing a law that prohibits the promotion of businesses on news broadcasts, French journalists are no longer allowed to encourage people to follow them on Twitter, Facebook or other social networks. Whatever extent you might or might agree with this is does bring to the forefront […]

Filed in Random Stuff

June 6th, 2011

Voce Monday Morning Five

Content Isn’t King: Unsurprising that Rex Hammock picks up on the reality that, whether we’re talking about Groupon or any other company, it’s not just about creating content, it’s about creating content that connects with the audience and is meant to fulfill business goals. Traffic may go up and may go down, but if what you’re […]

Filed in Random Stuff

June 3rd, 2011

Approval Shouldn’t Trump Interaction

The choice of biggest social media publishing story of the last few days is kind of obvious isn’t it? It kind of has to be the decision by MTV to start publishing a Tumblr blog. I’m actually dead serious about this. While hardly the first (and not likely the last – even movie studios have […]

Filed in Publishing Programs

May 31st, 2011

Overwhelming Over-Sharing

In the last few weeks at least two new options for publishers to offer readers as shortcuts to share what they’re reading with their social graphs were announced or at least discussed. First, Tumblr officially announced the release of a button that would allow for a one-click way for people to share something of interest with […]

Filed in Publishing Programs, Usability

May 23rd, 2011

Voce Monday Morning Five

Counting Facebook ‘Fans’ or Video Views Won’t Help Your Brand: No, numbers don’t necessarily mean success and it’s good whenever someone points that out. They can be indicative of success in specific instances, sure, and should absolutely be counted. But more important than the numbers themselves is to what end those numbers are being put […]

Filed in Random Stuff

May 16th, 2011

Voce Monday Morning Five

For News Sites, Google Is the Past and Facebook Is the Future: New numbers from the Pew Research Center show that Google still leads in the number of visitors it sends to major news sites but Facebook is growing in influence quickly. What would be more interesting to know, though, is how Facebook referrals break […]

Filed in Random Stuff

May 12th, 2011

Voce @ WOMMA School of WOM – An Overview and Takeaways

Over the last three days I had the pleasure of attending the School of WOM put on by the Word of Mouth Marketing Association here in Chicago. Over the course of those days, from Monday afternoon to Wednesday afternoon, a series of speakers shared with attendees various perspectives, insights and information on sparking conversations among […]

Filed in Events

May 9th, 2011

Optimize Social Networks For Search For a Reason

If you were to ask me what to do if your official Facebook or Twitter pages weren’t appearing on the first page of search results for your company’s name my first response might very well be along the lines of making sure those pages were as optimized as possible. But right after that I’d ask […]

Filed in Social Networks