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Building brand awareness through content creation and community engagement.

Author Archive

August 17th, 2015

Facebook Opens Another Front In the Blog Wars with Notes Revamp

What Is It? Reports are circulating that Facebook has revamped Notes, a long neglected feature that allows people to write longer posts. What Does This Mean? Everything Facebook does is done with the goal of increasing the amount of time people spend on and within Facebook. Similarities to Medium aside, the idea that Facebook wants […]

Filed in Social Networks

August 12th, 2015

Tinder’s Reaction to a Vanity Fair Story Kind of Makes Sense

Everyone is talking about how Tinder went on a bit of a Tweetstorm (copyright Marc Andreessen, 2014) last night in reaction to a Vanity Fair article that was, in reality, only kind of about Tinder and mostly about the mobile dating culture that has spawned around it and similar apps. It turns out some guys […]

Filed in Marketing, Social Networks

July 29th, 2015

Twitter Earnings, User Growth and What Twitter “Is”

Twitter announced its quarterly earnings and other updates yesterday. In short, monthly active users are up (though they seem to be using some creative math to make that case, which led to the inevitable investor discomfort) and revenue grew while losses shrunk. Sounds like good news, no? Of course not, because this is Twitter. The […]

Filed in Microblogging, Social Networks

July 17th, 2015

Social Media Could Save Shuttered Sites

I’m a movie fan. Anyone who’s talked to me knows this. While I may not be able to watch all the new releases I still eagerly keep up with film criticism, reviews and more. I love talking about movies and writing about movies when I have the chance. Which is why I’m so bummed the […]

Filed in Media, Social Networks

June 17th, 2015

Archiving Content a Key Part of On-Domain Publishing

(Note: This post originally appeared on the PNConnect blog) There’s a thought-provoking post by Melody Kramer at Poynter today about news organization and ephemeral content. Specifically she’s addressing the question of how – or if – those media companies can or should be archiving the posts they’re publishing to services like Facebook through Instant Articles […]

Filed in Media, Publishing Programs

June 15th, 2015

Facebook Adds “Time Spent” As a Ranking Metric

What Is It: Facebook announced last Friday that “time spent” would be included as one of the important metrics determining what people see in their Newsfeed. The logic from Facebook is that people may read stories that are interesting to them but don’t, for whatever reason, take one of the traditional engagement actions like commenting, […]

Filed in Publishing Programs, Social Networks

June 10th, 2015

One Headline Perfectly Sums Up the Shift from Search to Social

There have been countless stories written over the last few years about “click bait” headlines, most of them full of hand-wringing about devaluing the reader’s time and so on. But there’s another angle on this that doesn’t get the attention it deserves and which (and yes, I’m aware of the contradiction in saying this) is […]

Filed in Publishing Programs

June 8th, 2015

Recent Media Shifts Make Owned Channels Even More Important

Vox Media bought Re/code, which stars Walt Mossberg, Kara Swisher and a host of others and which spun off from All Things D, a Wall Street Journal-hosted blog. GigaOm might be coming back after Knowingly recently purchased the domain name and archives of the site, though since its writers have scattered (most of them to […]

Filed in Publishing Programs

June 3rd, 2015

Pew: Most Millennials Get Their News From Facebook

What Is It: The Pew Research Center is out with a new study showing 61% of Millennials – broadly defined as anyone born after 1980 – get political news primarily from Facebook, almost exactly the opposite proportion of those in the Baby Boom generation, for whom local TV news still dominates. What Does This Mean: […]

Filed in Media, Social Networks

June 1st, 2015

Facebook Extends GIF Support

What Is It? Facebook has announced that it’s expanding support for GIFs. Previously available only by using links to Giphy-hosted images, now you can link to any page with a GIF and have it displayed on your Facebook profile. But there are two important caveats: 1) This does not mean you can upload GIFs and […]

Filed in Social Networks