Chris ThilkJune 27th, 2011
What Tumblr’s Success Means For The Future Of Blogs, Twitter: A lot has been made about the ticking of the odometer that now means there are more Tumblr blogs than there are blogs on WordPress.com. The site has enjoyed something of a second (or whatever) wind in the last year or so as media companies [...]
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Chris ThilkJune 13th, 2011
France Bids ‘Adieu’ To Twitter and Facebook on TV: Citing a law that prohibits the promotion of businesses on news broadcasts, French journalists are no longer allowed to encourage people to follow them on Twitter, Facebook or other social networks. Whatever extent you might or might agree with this is does bring to the forefront [...]
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Chris ThilkJune 6th, 2011
Content Isn’t King: Unsurprising that Rex Hammock picks up on the reality that, whether we’re talking about Groupon or any other company, it’s not just about creating content, it’s about creating content that connects with the audience and is meant to fulfill business goals. Traffic may go up and may go down, but if what you’re [...]
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Chris ThilkJune 3rd, 2011
The choice of biggest social media publishing story of the last few days is kind of obvious isn’t it? It kind of has to be the decision by MTV to start publishing a Tumblr blog. I’m actually dead serious about this. While hardly the first (and not likely the last – even movie studios have [...]
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Chris ThilkMay 31st, 2011
In the last few weeks at least two new options for publishers to offer readers as shortcuts to share what they’re reading with their social graphs were announced or at least discussed. First, Tumblr officially announced the release of a button that would allow for a one-click way for people to share something of interest with [...]
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Chris ThilkMay 23rd, 2011
Counting Facebook ‘Fans’ or Video Views Won’t Help Your Brand: No, numbers don’t necessarily mean success and it’s good whenever someone points that out. They can be indicative of success in specific instances, sure, and should absolutely be counted. But more important than the numbers themselves is to what end those numbers are being put [...]
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Chris ThilkMay 16th, 2011
For News Sites, Google Is the Past and Facebook Is the Future: New numbers from the Pew Research Center show that Google still leads in the number of visitors it sends to major news sites but Facebook is growing in influence quickly. What would be more interesting to know, though, is how Facebook referrals break [...]
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Chris ThilkMay 12th, 2011
Over the last three days I had the pleasure of attending the School of WOM put on by the Word of Mouth Marketing Association here in Chicago. Over the course of those days, from Monday afternoon to Wednesday afternoon, a series of speakers shared with attendees various perspectives, insights and information on sparking conversations among [...]
Chris ThilkApril 26th, 2011
There’s a trend rumbling around the online world of asking people to signal their affinity for something before they’ve actually engaged with it, whatever “it” is in each particular case. The Facebook page for many movies will keep some content hidden behind a Like Gate, asking someone to say that they “like” a movie they [...]
In her time at Voce, Whitney has honed her media skills for B2B, consumer and public awareness campaigns as well as social media content creation and promotion.
