We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

October 23rd, 2015

Focus on Engaging With the People Who Matter, Not the Whole Audience

One of the sessions at Spredfast Summit 2015 was about social customer care. At the opening of the panel the moderator shared a number from a recent report that only 9% of people who mention or tag a brand or company get a response. OH MY STARS AND GARTERS! The perception, as we’ve noted before, […]

Filed in Community, Content Marketing, Publishing Programs

October 22nd, 2015

Instagram Introduces Boomerang

Instagram has a new app out called Boomerang that’s specifically for creating and sharing one-second looping videos. That may not sound super-versatile or interesting – it’s basically one-sixth of a Vine – but there is some potential there for content marketers. It should be obvious, but this is going to be most easily-adopted by individual […]

Filed in Content Marketing

October 22nd, 2015

Twitter Publish and More From Flight

At yesterday’s Twitter Flight Conference the micro-blogging network more or less officially launched the new Jack Dorsey era of the company and did so with some big announcements and statements. Getting much press was Dorsey’s comments about wanting to “reset” the relationships between the company and the developer community, a group that has been alienated […]

Filed in Content Marketing, Microblogging, Social Networks

October 21st, 2015

Tying Content Marketing to Business Goals

One of the most frequent topics of the presentations at Spredfast Summit 2015 was that social programs of any size and shape need to be tied to business goals. Social programs can’t – and shouldn’t – live in a bubble and be judged independently of other marketing efforts. If straight PR and advertising need to […]

Filed in Content Marketing, Publishing Programs

October 20th, 2015

My Morning Notifications: Randy Ksar

I have to admit that reading to me when I was a kid was not my ideal time of just sitting back and relaxing or even learning. It wasn’t until I was about 15 when I read Jurassic Park that I realized the art of storytelling and imagination. I literally read that book within a few […]

Filed in Voce People

October 19th, 2015

Meshing Campaigns with Core Content

One of the big themes many of the speakers and presenters at the Spredfast Summit 2015 brought up and talked about was “campaigns” and how they can be planned, executed and tracked. Everyone was talking about putting together campaign reports, bringing user-generated video and other media into campaigns, using data to plan campaigns and so […]

Filed in Content Marketing

October 15th, 2015

Tools Inform, But Don’t Dictate, Strategy

I’ve spent the last three days in Austin at the Spredfast Summit 2015. There was plenty of great food eaten, lots of good drink consumed and inspiring conversation engaged in as I met and mingled with both people who I haven’t seen in a long time or was meeting for the first time. Because of […]

Filed in Content Marketing, Publishing Programs

October 12th, 2015

What I’m Reading: Chris Thilk

I do a lot of reading. As one of the people, along with Christopher Barger, responsible for assembling the PNConnect Weekly Reading newsletter and blog post I need to be monitoring a lot of different news sources on a regular basis. To do this most efficiently I use Digg Reader (yes, I’m one of the […]

Filed in Voce People

October 8th, 2015

Facebook Test Reactions

Facebook has announced they are officially testing Reactions, an enhancement that is supposed to be a more nuanced approach to engaging with a post beyond just Liking it or not Liking it. After all, humans have more emotions than can be summed up with a simple binary option. Reactions are rolling out just to Ireland […]

Filed in Publishing Programs, Social Networks

October 6th, 2015

Twitter Launches Moments To Capture Key…Well…Moments

After months of speculation and teases of what had previously been called “Project Lightning,” Twitter has finally launched Moments. Essentially, Moments is a simple way to organize the chaos that is Twitter around a specific event or story (for example, the #superbloodmoon last month, or the Umpqua shootings, or the MLB playoffs). Moments are curated […]

Filed in Social Networks