We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

September 17th, 2015

Blogging Enabled People to Catch Up with Media. Now Media are Catching Up with Independent Podcasts

The original promise of blog software was that it democratized access to publishing tools, giving everyone a voice in the emerging online conversation in a public way, that last point being the key value proposition over the chat rooms and forums that existed up to that point. A few years after that people began producing […]

Filed in Media

September 15th, 2015

Pay for (Re)play Coming to Snapchat

Snapchat announced today that it’s going to allow people to replay more than currently allowed one snap per day. But it’s going to cost you if you want the privilege. According to a blog post, people will be able to purchase bundles of three replays for $.99, letting theme relive a moment they may have […]

Filed in Mobile

September 14th, 2015

Making Your Marketing Experiential

We obviously talk a lot on this blog about social media. It’s what a fair amount of us at Voce do on a daily basis. Or, if not “social media” then definitely “content marketing.” But we don’t talk a lot about connecting with current or potential fans out in the real world in addition to […]

Filed in Events

September 11th, 2015

Facebook Mentions – Including Live – Available for More Verified Accounts

Facebook has announced that all public figure profiles will now have access to both Mentions and Live. Mentions is a stand-alone app that allows profiles to more easily engage with fans since it highlights comments and other interactions. It also allows people to push updates to both Twitter and Instagram. Live is Facebook’s Periscope competitor, […]

Filed in Social Networks

September 11th, 2015

Google and Twitter Partner for Faster Mobile News Stories

According to Recode, Google and Twitter (a partnership which surely has spurred lots of speculation as the “who will buy Twitter?” narrative continues to swirl) are partnering to help news stories load more quickly on mobile devices. The program, which reportedly involves a handful of publishers at first, will create articles that immediate pop up […]

Filed in Uncategorized

September 8th, 2015

Report: Social Engagement Falling as Volume Rises

“How much are you trying to reach an audience and how much are you trying to game an algorithm?” That’s the question that was asked on a recent episode of the “What’s the Point?” podcast from FiveThirtyEight. The conversation between the host and the managers of Twitter accounts for Buzzfeed and the NBA was covering […]

Filed in Measurement, Publishing Programs, Social Networks

September 2nd, 2015

People on Twitter are There For News

What Is It? A new study from the American Press Institute has some interesting stats on how people on Twitter read, engage with and share news on that network. In short, if you’re on Twitter you’re probably there at least in part to keep up with news, especially breaking news. Three quarters of people not […]

Filed in Media, Social Networks

August 31st, 2015

My God…It’s Full of GIFs…

It used to be that a media brand could make news by announcing they were going to be creating real-time GIFs during an event of some sort. The idea that they would have a dedicated team capturing moments from an awards show and sharing those GIFs was, it seems, pretty notable. Now it appears to […]

Filed in Media, Social Networks

August 27th, 2015

It’s No Longer Hip (or Required) to Be Square on Instagram

What Is It? Instagram has dropped the “square photos only, please” requirement and will now let you publish pictures in any orientation and aspect ratio. That means you can select a video or photo of any size and format and you don’t have to either futz with it to make sure the photo is in […]

Filed in Mobile, Social Networks

August 25th, 2015

News Sites See More Traffic from Facebook Than From Google

What Is It? New data from Parse.ly shows that referral traffic from Facebook to news sites has passed similar traffic from Google. This is the second time in the last year that this has happened. What Does This Mean? Well, it means it worked! After all, news sites went chasing after that sweet, sweet Facebook […]

Filed in Media, Search