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Building brand awareness through content creation and community engagement.

Author Archive

April 26th, 2011

Earn That Affiliation Signal

There’s a trend rumbling around the online world of asking people to signal their affinity for something before they’ve actually engaged with it, whatever “it” is in each particular case. The Facebook page for many movies will keep some content hidden behind a Like Gate, asking someone to say that they “like” a movie they […]

Filed in Rants

April 25th, 2011

Voce Monday Morning Five

PR Agencies Are Ruining Facebook: While I certainly agree with the first part of the story here – that PR shops are better equipped to handle social media than other agencies – the idea that our involvement leads to boring, one-sided conversations isn’t quite accurate, at least not based on the programs we’re involved with […]

Filed in Random Stuff

April 18th, 2011

Voce Monday Morning Five

To Tweet or Not to Tweet: An interesting perspective on what value all the time invested by individuals and corporations are actually finding by using social media channels to communicate with customers and each other. While there are some very good skeptical points raised in the story it should also be admitted that the real […]

Filed in Random Stuff

April 11th, 2011

Voce Monday Morning Five

Thoughts on the Future of Social Media Value Creation: Marshall makes the case for thinking beyond the question “How do I need to respond to this?” when it comes to monitoring social media conversations. What he seems to lay out if I understand him correctly is the idea that we need to start thinking of […]

Filed in Random Stuff

April 4th, 2011

Voce Monday Morning Five

The acceptance hurdles for QR codes: Neville Hobson, riffing largely off a post from Read/WriteWeb, comes to many of the same conclusions I did in a post on my personal blog, that QR codes have a ton of potential. But until there’s 1) larger smartphone adoption, 2) more native and universal apps that can handle […]

Filed in Random Stuff

March 23rd, 2011

Twitter’s 5th Birthday Isn’t About It’s Evolution. It’s About Ours

This past Monday, as many people noted, was the fifth anniversary of the first update being posted to Twitter or, as it was called then, Twittr. A lot of people on that occasion took the opportunity to look back at how the service has evolved in those five years. What I’m more interested in, though, […]

Filed in Microblogging

March 21st, 2011

Voce Monday Morning Four

Why four? Because a lot of last week’s news came out of SXSW and based on all accounts you were probably there yourself. Live From SXSW, the Death of the Social Check-in: It’s an interesting sign of the maturation of the location check-in market that the major players are growing beyond their core functionality – […]

Filed in Random Stuff

March 14th, 2011

Voce Monday Morning Five

What Motivates People to Check-in Anyway?: While this is an interesting look at what prompts people to use one check-in service over another, the question of why they use such services in the first place remains largely unanswered. And the answer to that has, I still think, mostly to do with the desire to appear […]

Filed in Random Stuff

February 14th, 2011

Voce Monday Morning Five

The technology side of AOL’s Huffington Post buy: While everyone has been talking about the content side of this acquisition it’s no less important to realize what Aol got on the technology end. As Caroline McCarthy points out HuffPo has been able to not only churn out loads and loads of content but also scale […]

Filed in Random Stuff

February 10th, 2011

Learn, Don’t Scold

Did you hear the one about how a months-old video about pain medication was suddenly the most offensive thing on the internet? Or the one about how a retail brand changing its logo was going to disenfranchise a large chunk of their consumer base? Or the new one about the coupon company that ran a […]

Filed in Rants