We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

September 23rd, 2015

Instagram and Pinterest Keep Growing, But Does Size Matter?

This past week Pinterest finally gave people what they had long been waiting for, official acknowledgement of user numbers. Turns out there are 100 million people who are visiting the site for recipes, fashion tips and more. Then yesterday Instagram announced that the odometer had ticked over and 400 million people now used the app, […]

Filed in Social Networks

September 21st, 2015

Exercise Caution When Using Audience Photos in Your Content Marketing

“User generated content” has been a buzzword for a long time, originally used to somewhat derisively refer to anything that wasn’t created by a legacy media organization. Only slightly younger than that is the concept of a company using UCG in their marketing, the idea being that this sort of material holds some sort of […]

Filed in Marketing, Social Networks

September 17th, 2015

Periscope Introduces Web Profiles

Periscope, the popular live-streaming app, has finally introduced web profiles for both individual and brand accounts. The profiles aren’t exactly feature-rich. There’s no ability to follow someone on Periscope from the web profile and you can only view videos that are still within the 24-hour replay window the app enforces. While it shows a follower […]

Filed in Mobile, Video

September 17th, 2015

Blogging Enabled People to Catch Up with Media. Now Media are Catching Up with Independent Podcasts

The original promise of blog software was that it democratized access to publishing tools, giving everyone a voice in the emerging online conversation in a public way, that last point being the key value proposition over the chat rooms and forums that existed up to that point. A few years after that people began producing […]

Filed in Media

September 15th, 2015

Pay for (Re)play Coming to Snapchat

Snapchat announced today that it’s going to allow people to replay more than currently allowed one snap per day. But it’s going to cost you if you want the privilege. According to a blog post, people will be able to purchase bundles of three replays for $.99, letting theme relive a moment they may have […]

Filed in Mobile

September 14th, 2015

Making Your Marketing Experiential

We obviously talk a lot on this blog about social media. It’s what a fair amount of us at Voce do on a daily basis. Or, if not “social media” then definitely “content marketing.” But we don’t talk a lot about connecting with current or potential fans out in the real world in addition to […]

Filed in Events

September 11th, 2015

Facebook Mentions – Including Live – Available for More Verified Accounts

Facebook has announced that all public figure profiles will now have access to both Mentions and Live. Mentions is a stand-alone app that allows profiles to more easily engage with fans since it highlights comments and other interactions. It also allows people to push updates to both Twitter and Instagram. Live is Facebook’s Periscope competitor, […]

Filed in Social Networks

September 11th, 2015

Google and Twitter Partner for Faster Mobile News Stories

According to Recode, Google and Twitter (a partnership which surely has spurred lots of speculation as the “who will buy Twitter?” narrative continues to swirl) are partnering to help news stories load more quickly on mobile devices. The program, which reportedly involves a handful of publishers at first, will create articles that immediate pop up […]

Filed in Uncategorized

September 8th, 2015

Report: Social Engagement Falling as Volume Rises

“How much are you trying to reach an audience and how much are you trying to game an algorithm?” That’s the question that was asked on a recent episode of the “What’s the Point?” podcast from FiveThirtyEight. The conversation between the host and the managers of Twitter accounts for Buzzfeed and the NBA was covering […]

Filed in Measurement, Publishing Programs, Social Networks

September 2nd, 2015

People on Twitter are There For News

What Is It? A new study from the American Press Institute has some interesting stats on how people on Twitter read, engage with and share news on that network. In short, if you’re on Twitter you’re probably there at least in part to keep up with news, especially breaking news. Three quarters of people not […]

Filed in Media, Social Networks