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Building brand awareness through content creation and community engagement.

Author Archive

May 12th, 2011

Voce @ WOMMA School of WOM – An Overview and Takeaways

Over the last three days I had the pleasure of attending the School of WOM put on by the Word of Mouth Marketing Association here in Chicago. Over the course of those days, from Monday afternoon to Wednesday afternoon, a series of speakers shared with attendees various perspectives, insights and information on sparking conversations among […]

Filed in Events

May 9th, 2011

Optimize Social Networks For Search For a Reason

If you were to ask me what to do if your official Facebook or Twitter pages weren’t appearing on the first page of search results for your company’s name my first response might very well be along the lines of making sure those pages were as optimized as possible. But right after that I’d ask […]

Filed in Social Networks

April 26th, 2011

Earn That Affiliation Signal

There’s a trend rumbling around the online world of asking people to signal their affinity for something before they’ve actually engaged with it, whatever “it” is in each particular case. The Facebook page for many movies will keep some content hidden behind a Like Gate, asking someone to say that they “like” a movie they […]

Filed in Rants

April 25th, 2011

Voce Monday Morning Five

PR Agencies Are Ruining Facebook: While I certainly agree with the first part of the story here – that PR shops are better equipped to handle social media than other agencies – the idea that our involvement leads to boring, one-sided conversations isn’t quite accurate, at least not based on the programs we’re involved with […]

Filed in Random Stuff

April 18th, 2011

Voce Monday Morning Five

To Tweet or Not to Tweet: An interesting perspective on what value all the time invested by individuals and corporations are actually finding by using social media channels to communicate with customers and each other. While there are some very good skeptical points raised in the story it should also be admitted that the real […]

Filed in Random Stuff

April 11th, 2011

Voce Monday Morning Five

Thoughts on the Future of Social Media Value Creation: Marshall makes the case for thinking beyond the question “How do I need to respond to this?” when it comes to monitoring social media conversations. What he seems to lay out if I understand him correctly is the idea that we need to start thinking of […]

Filed in Random Stuff

April 4th, 2011

Voce Monday Morning Five

The acceptance hurdles for QR codes: Neville Hobson, riffing largely off a post from Read/WriteWeb, comes to many of the same conclusions I did in a post on my personal blog, that QR codes have a ton of potential. But until there’s 1) larger smartphone adoption, 2) more native and universal apps that can handle […]

Filed in Random Stuff

March 23rd, 2011

Twitter’s 5th Birthday Isn’t About It’s Evolution. It’s About Ours

This past Monday, as many people noted, was the fifth anniversary of the first update being posted to Twitter or, as it was called then, Twittr. A lot of people on that occasion took the opportunity to look back at how the service has evolved in those five years. What I’m more interested in, though, […]

Filed in Microblogging

March 21st, 2011

Voce Monday Morning Four

Why four? Because a lot of last week’s news came out of SXSW and based on all accounts you were probably there yourself. Live From SXSW, the Death of the Social Check-in: It’s an interesting sign of the maturation of the location check-in market that the major players are growing beyond their core functionality – […]

Filed in Random Stuff

March 14th, 2011

Voce Monday Morning Five

What Motivates People to Check-in Anyway?: While this is an interesting look at what prompts people to use one check-in service over another, the question of why they use such services in the first place remains largely unanswered. And the answer to that has, I still think, mostly to do with the desire to appear […]

Filed in Random Stuff