(The following was originally posted on the Porter Novelli blog) As a feature enhancement, as a search engine and as a new ad platform, Facebook’s beta Graph Search announced on January 15 has the potential to impact the brand social media landscape in a number of ways. At the conceptual level, Facebook continues to go [...]
We Are Communication Architects
Building brand awareness through content creation and community engagement.
Dave CoustanJanuary 26th, 2012
As the Super Bowl approaches, the NFL’s historically aggressive enforcement of its trademark on the term “Super Bowl” comes into focus as we start to hear broadcast ads from non-sponsoring entities use terms like “the big game” and “superb owl.” For this reason, around this time of year, brands tend to grow particularly sheepish about [...]