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Building brand awareness through content creation and community engagement.

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January 21st, 2013

Facebook Graph Search – PN Connect Rapid Briefing

(The following was originally posted on the Porter Novelli blog) As a feature enhancement, as a search engine and as a new ad platform, Facebook’s beta Graph Search announced on January 15  has the potential to impact the brand social media landscape in a number of ways. At the conceptual level, Facebook continues to go […]

Filed in Social Networks, Voce News

January 26th, 2012

Uncage Your Inner Superb Owl: Nominative Fair Use On Social Media

As the Super Bowl approaches, the NFL’s historically aggressive enforcement of its trademark on the term “Super Bowl” comes into focus as we start to hear broadcast ads from non-sponsoring entities use terms like “the big game” and “superb owl.” For this reason, around this time of year, brands tend to grow particularly sheepish about […]

Filed in Marketing