We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

October 10th, 2012

How Not to Embarrass Your Brand (and Yourself) on Twitter

In college, I majored in radio. Back then, in the days vinyl still ruled, the common nightmare was not being able to put the needle on the record, much like the victim in the horror movie who couldn’t get the car keys to work. The resulting dead air may well have been a bloody death. Another […]

Filed in Publishing Programs

May 1st, 2012

Market Research with Social Media: “Beyond the Echo Chamber”

This past week, I attended Social Media Breakfast 27 in Boston; its theme was “Beyond the Echo Chamber” with an emphasis on conducting market research using social media channels. Realizing this focus, I recalled the early days of what we now call “social media” – before Twitter and Facebook – when blogging almost exclusively ruled […]

Filed in Events

April 17th, 2012

“Manage Multiple Content Streams Like Monster.com” at PRSA Digital Impact

At PRSA’s Digital Impact Conference at the beginning of April, our Monster.com client, Kathy O’Reilly, and I were honored to be asked to speak about how we manage Monster’s social media publishing program. The session, titled “Manage Multiple Content Streams Like Monster.com,” addressed the many elements of planning and executing a complex social media program from […]

Filed in Publishing Programs

February 21st, 2012

“New” Rules of Content Marketing; Not So New, and Other Thoughts

This past week, I attended Boston’s Social Media Breakfast 26: “The New Rules of Content Marketing.” Since much of what we do with Voce’s PN Connect team centers on content, I figured I would hear a lot of interesting things, and I was not disappointed. Among the potential social media bingo games (claim your prize […]

Filed in Events, Publishing Programs

January 3rd, 2012

Finding Influencers and Collecting Data? Tools Help, But It’s Nothing Without Hard Work

Recently, I had a discussion with a local (Boston) technology professional about finding influencers via social media. Additionally, I constantly have discussions with clients, colleagues and peers about measurement. Why mention these two facts together? These two topics have a lot more in common than they might seem to on the surface, at least when […]

Filed in Measurement

November 10th, 2011

The SNCR Symposium: Whither Measurement?

Voce Communications is proud to have been a supporter of the Society for New Communications Research since its inception, and I personally have been attending events since 2006, the latest being the 6th annual SNCR Research Symposium, held in Cambridge, Massachusetts this past week. There was much substantive research presented over the two days, but […]

Filed in Events, Measurement, Social Networks

October 19th, 2011

Exploring Social Media in (near) Boston

This week I attended Exploring Social Media Boston (well, Burlington, but don’t get me started about the commute. Burlington is the proud home of the Burlington Mall, shooting location for Paul Blart: Mall Cop), a day-long social media conference hosted by Jason Falls and sponsored by Awareness Inc. Aside from being a time for social […]

Filed in Events, Marketing

October 6th, 2011

Social Media and Response Times; Planning and Expectations

One of the major portions of all of our social media programs is monitoring and response. A significant question we always face is: how soon does the company respond via social media channels? What window do we have? This question came up in this past week’s mini-flap over Ragu spaghetti sauce and one blogger’s calling […]

Filed in Community

September 20th, 2011

A Snapshot of FutureM in Boston

This past week, I attended several events that were part of the FutureM (Future of Marketing) event in Boston. Unlike a lot of big conferences, FutureM is a confederation of smaller events, woven (largely by the local organization MITX) into a larger whole. I cherry-picked a number of events throughout the week, and here are […]

Filed in Community, Events, Location-Based Services, Marketing, Social Networks

July 8th, 2011

Regarding Google Plus: A Plea For Patience (By Everyone)

This isn’t a post about the new Google Plus social network, it’s about patience. We have seen the usual “shiny object” hysteria, multiplied by, well, a googol, since Plus launched. There has been a lot of clamoring for invites, which were plentiful, then scarce, then plentiful again, in a strange but entertaining game of tease-and-deny […]

Filed in Social Networks