Doug HaslamJanuary 3rd, 2012
Recently, I had a discussion with a local (Boston) technology professional about finding influencers via social media. Additionally, I constantly have discussions with clients, colleagues and peers about measurement. Why mention these two facts together? These two topics have a lot more in common than they might seem to on the surface, at least when [...]
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Doug HaslamOctober 19th, 2011
This week I attended Exploring Social Media Boston (well, Burlington, but don’t get me started about the commute. Burlington is the proud home of the Burlington Mall, shooting location for Paul Blart: Mall Cop), a day-long social media conference hosted by Jason Falls and sponsored by Awareness Inc. Aside from being a time for social [...]
Doug HaslamOctober 6th, 2011
One of the major portions of all of our social media programs is monitoring and response. A significant question we always face is: how soon does the company respond via social media channels? What window do we have? This question came up in this past week’s mini-flap over Ragu spaghetti sauce and one blogger’s calling [...]
Doug HaslamMay 19th, 2011
Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 27, featuring Daniel Honigman, Social Media Manger at Sears-Kmart Electronics. Podcast highlights include: The challenges of social media for a big, century-old company Realizing revenues from social media Bridging social media and brick and mortar through the re-use of community [...]
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Doug HaslamMay 5th, 2011
Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 26, featuring Becky Carroll, Community Program Manager at Verizon Podcast highlights include: Using educational content rather than product-focused content, to cater to customer lifestyle rather than a hard sell in the “Room to Learn” community. Using an idea exchange; workflows, [...]
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Doug HaslamApril 28th, 2011
Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 24, featuring Jay Batson, VP and Founder at Acquia, a provider of commercial services around the Drupal open-source web platform. Podcast highlights include: Considering long-term health of an open-source community hen launching a commercial enterprise from within it The kinds [...]
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Doug HaslamApril 21st, 2011
Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 24, featuring Lauren Vargas, Director of Community at social media monitoring software company Radian 6 (disclosure: Radian 6 is a Voce client). Podcast highlights include: Building vertical-focused communities to better serve the customer community Can community operate without a dedicated, “gated” [...]
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