We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

Doug HaslamMay 5th, 2011

Conversations with Community Managers 26: Becky Carroll, Verizon

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 26, featuring Becky Carroll, Community Program Manager at Verizon Podcast highlights include: Using educational content rather than product-focused content, to cater to customer lifestyle rather than a hard sell in the “Room to Learn” community. Using an idea exchange; workflows, [...]

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Doug HaslamApril 28th, 2011

Conversations with Community Managers 25: Jay Batson, Acquia

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 24, featuring Jay Batson, VP and Founder at Acquia, a provider of commercial services around the Drupal open-source web platform. Podcast highlights include: Considering long-term health of an open-source community hen launching a commercial enterprise from within it The kinds [...]

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Doug HaslamApril 21st, 2011

Conversations With Community Managers 24: Lauren Vargas, Radian 6

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 24, featuring Lauren Vargas, Director of Community at social media monitoring software company Radian 6 (disclosure: Radian 6 is a Voce client). Podcast highlights include: Building vertical-focused communities to better serve the customer community Can community operate without a dedicated, “gated” [...]

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Doug HaslamApril 14th, 2011

Conversations with Community Managers 23: Shannon Paul. Blue Cross/Blue Shield of Michigan

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 23, featuring Shannon Paul, Social Media Manager at Blue Cross Blue Shield of Michigan. Podcast highlights include: Dealing with “Protected Health information” (PHI) due to regulations such as HIPAA, including the names of members, and how to balance the need [...]

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Doug HaslamApril 7th, 2011

Conversations with Community Managers 22: Thomas Meyer, Sonos

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 22, featuring Thomas Meyer, Senior Manager of Global Public Relations at Sonos Inc., maker of a premium multi-room music systems (disclosure: both podcast hosts are Sonos users). Podcast highlights include: Online community as an “earned media” strategy Does a premium [...]

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Doug HaslamMarch 31st, 2011

Conversations with Community Managers 21: Leigh Mutert

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 21, featuring Leigh Mutert, Community Manger for H&R Block (just in time for tax season). Find H&R Block’s online community at http://getitright.hrblock.com. Podcast highlights include: Merging offline community with online- in particular, harnessing the experts at brick-and-mortar H&R Block franchises [...]

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Doug HaslamMarch 28th, 2011

Social Media Snapshot from Boston: Sports Marketing and Social Tools Chaos

Boston is a very active social media city, so it was not unusual to have two events (at least) in one week to attend and learn about how people and companies are using social media. First up from last week, a Millennial Branding Event featuring Peter Stringer, who runs social media for the Boston Celtics. [...]

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Doug HaslamMarch 18th, 2011

Navigating SXSW From the Agency Perspective

There is an image, not entirely unearned, of the social media conference – in particular, but not limited to, the just-concluded South-by-Southwest (SXSW) Interactive – as a boondoggle for the social media marketer, a place of endless parties, meeting and greeting the same people we talk to about the same things all the time, and [...]

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Doug HaslamFebruary 8th, 2011

What Made Me Your Audience?

One of the things that frustrates me most about being in the social media bubble is the fact that we all (social media marketing, PR and other folks) seem to be each other’s audience; reading each other’s blogs, books, Tweets and newsletters and commenting on them in some great big circle of life (note: a [...]

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Doug HaslamJanuary 20th, 2011

Conversations with Community Managers 20: Jeff Esposito, Vistaprint

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 20, featuring Jeff Esposito, PR Manager for Vistaprint (Twitter) (Facebook). Podcast highlights include: Birth of a program– getting hit (literally) with a magazine and being asked to “figure this Twitter thing out” Getting the community to help shape social media [...]

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We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

Conversations with Community Managers 26: Becky Carroll, Verizon

Conversations with Community Managers 25: Jay Batson, Acquia

Conversations With Community Managers 24: Lauren Vargas, Radian 6

Conversations with Community Managers 23: Shannon Paul. Blue Cross/Blue Shield of Michigan

Conversations with Community Managers 22: Thomas Meyer, Sonos

Conversations with Community Managers 21: Leigh Mutert

Social Media Snapshot from Boston: Sports Marketing and Social Tools Chaos

Navigating SXSW From the Agency Perspective

What Made Me Your Audience?

Conversations with Community Managers 20: Jeff Esposito, Vistaprint

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