We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

Doug HaslamJanuary 13th, 2011

Conversations with Community Managers 19: University of New Mexico

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 19, featuring, from the University of New Mexico, Benson Hendrix, PR Specialist, and Nora Heineman-Fleck, Social Network Liaison. Podcast highlights include: The importance of Flickr and photos to the UNM online community When both staff (Benson) and students (like Nora) manage [...]

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Doug HaslamJanuary 6th, 2011

Conversations with Community Managers 18: Janet Aronica, oneforty

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 18, featuring Janet Aronica, Community Manager for oneforty. Podcast highlights include: Letting community members create and use “toolkits” as a way to encourage interaction Managing community identity when its image is attached naturally to a larger existing community (in [...]

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Doug HaslamDecember 16th, 2010

Conversations with Community Managers 17: Jeff Rubenstein, Sony PlayStation

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 17, featuring Jeff Rubenstein, Social Media Manager for Sony PlayStation (a Voce client). Podcast highlights include: Working with a community that is not only passionate, but extremely knowledgeable about the company, its products and its industry Idea generation from the community– [...]

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Doug HaslamDecember 9th, 2010

Conversations with Community Managers 16: Christopher Barger, General Motors

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 16, featuring Christopher Barger, Global Director of Social Media at General Motors. Podcast highlights include: The “immerse and disperse” method of cross-training social media staff; immersing them via a consistent training program, then dispersing them to represent different divisions of the [...]

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Doug HaslamDecember 2nd, 2010

Conversations with Community Managers 15: Megan Murray, Booz Allen Hamilton

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 15, featuring Megan Murray, community Manager and Project Coordinator for Booz Allen Hamilton. Podcast highlights include: Managing internal communities within a large company, an managing to culture towards adoption The challenge of overseeing a total of 535 communities Integrating [...]

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Doug HaslamNovember 22nd, 2010

A Trip Outside the Bubble: Lessons From SIPA’s Annual; Marketing Conference

I was honored to be invited back to speak this year at the SIPA (Specialized Information Publishers Association) Annual Marketing Conference this month in Miami. There were a few interesting things about my experience at the two-day event (aside from the Paparazzi nearly trampling me at the beach to get snaps of some celebrity I [...]

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Doug HaslamNovember 18th, 2010

Conversations with Community Managers 14: Kathy O’Reilly, Monster.com

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 14, featuring Kathy O’Reilly, Director of Social Media Relations for Monster.com (a Voce client). Podcast highlights include: Handling disparate- but related audiences- via community; in this case, job seekers and employers The challenges of managing many separate niche communities without splintering the corporate mission Using [...]

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Doug HaslamNovember 11th, 2010

Conversations with Community Managers 13: Michael Pace, Constant Contact

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 12, featuring Michael Pace, Director of Customer Support at Contant Contact. Podcast highlights include: Moving an email-oriented company into social media and community by internalizing the information about social media into the corporate psyche and processes The changing, yet [...]

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Doug HaslamNovember 4th, 2010

Conversations with Community Managers 12: Ray Gans, Actuate

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), has returned! Episode 12 features Ray Gans, Community Manager at Actuate (a Voce client). Podcast highlights include: A description and history of the BIRT Exchange, a business intelligence community run by Actuate Building an effective community with a passionate group of developers Measurement- what [...]

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Doug HaslamOctober 25th, 2010

Social Media Breakfast: Figuring out Location-Based Services

I attended Social Media Breakfast 19 just outside of Boston on Thursday, October 21. Its theme, “Location Based Services – The Good, The Bad, The Opportunity.” I arrived hoping to get a perspective on how companies might use location-based services, or “LBS,” (like Foursquare, Gowallah, Whrrl and Facebook Places) outside of the obvious retail “check-ins.” [...]

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We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

Conversations with Community Managers 19: University of New Mexico

Conversations with Community Managers 18: Janet Aronica, oneforty

Conversations with Community Managers 17: Jeff Rubenstein, Sony PlayStation

Conversations with Community Managers 16: Christopher Barger, General Motors

Conversations with Community Managers 15: Megan Murray, Booz Allen Hamilton

A Trip Outside the Bubble: Lessons From SIPA’s Annual; Marketing Conference

Conversations with Community Managers 14: Kathy O’Reilly, Monster.com

Conversations with Community Managers 13: Michael Pace, Constant Contact

Conversations with Community Managers 12: Ray Gans, Actuate

Social Media Breakfast: Figuring out Location-Based Services

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