We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

January 20th, 2011

Conversations with Community Managers 20: Jeff Esposito, Vistaprint

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 20, featuring Jeff Esposito, PR Manager for Vistaprint (Twitter) (Facebook). Podcast highlights include: Birth of a program– getting hit (literally) with a magazine and being asked to “figure this Twitter thing out” Getting the community to help shape social media […]

Filed in Community, Voce Nation Podcast

January 13th, 2011

Conversations with Community Managers 19: University of New Mexico

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 19, featuring, from the University of New Mexico, Benson Hendrix, PR Specialist, and Nora Heineman-Fleck, Social Network Liaison. Podcast highlights include: The importance of Flickr and photos to the UNM online community When both staff (Benson) and students (like Nora) manage […]

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January 6th, 2011

Conversations with Community Managers 18: Janet Aronica, oneforty

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 18, featuring Janet Aronica, Community Manager for oneforty. Podcast highlights include: Letting community members create and use “toolkits” as a way to encourage interaction Managing community identity when its image is attached naturally to a larger existing community (in […]

Filed in Voce Nation Podcast

December 16th, 2010

Conversations with Community Managers 17: Jeff Rubenstein, Sony PlayStation

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 17, featuring Jeff Rubenstein, Social Media Manager for Sony PlayStation (a Voce client). Podcast highlights include: Working with a community that is not only passionate, but extremely knowledgeable about the company, its products and its industry Idea generation from the community– […]

Filed in Voce Nation Podcast

December 9th, 2010

Conversations with Community Managers 16: Christopher Barger, General Motors

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 16, featuring Christopher Barger, Global Director of Social Media at General Motors. Podcast highlights include: The “immerse and disperse” method of cross-training social media staff; immersing them via a consistent training program, then dispersing them to represent different divisions of the […]

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December 2nd, 2010

Conversations with Community Managers 15: Megan Murray, Booz Allen Hamilton

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 15, featuring Megan Murray, community Manager and Project Coordinator for Booz Allen Hamilton. Podcast highlights include: Managing internal communities within a large company, an managing to culture towards adoption The challenge of overseeing a total of 535 communities Integrating […]

Filed in Voce Nation Podcast

November 22nd, 2010

A Trip Outside the Bubble: Lessons From SIPA’s Annual; Marketing Conference

I was honored to be invited back to speak this year at the SIPA (Specialized Information Publishers Association) Annual Marketing Conference this month in Miami. There were a few interesting things about my experience at the two-day event (aside from the Paparazzi nearly trampling me at the beach to get snaps of some celebrity I […]

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November 18th, 2010

Conversations with Community Managers 14: Kathy O’Reilly, Monster.com

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 14, featuring Kathy O’Reilly, Director of Social Media Relations for Monster.com (a Voce client). Podcast highlights include: Handling disparate- but related audiences- via community; in this case, job seekers and employers The challenges of managing many separate niche communities without splintering the corporate mission Using […]

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November 11th, 2010

Conversations with Community Managers 13: Michael Pace, Constant Contact

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 12, featuring Michael Pace, Director of Customer Support at Contant Contact. Podcast highlights include: Moving an email-oriented company into social media and community by internalizing the information about social media into the corporate psyche and processes The changing, yet […]

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November 4th, 2010

Conversations with Community Managers 12: Ray Gans, Actuate

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), has returned! Episode 12 features Ray Gans, Community Manager at Actuate (a Voce client). Podcast highlights include: A description and history of the BIRT  Exchange, a business intelligence community run by Actuate Building an effective community with a passionate group of developers Measurement- what […]

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