We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

October 25th, 2010

Social Media Breakfast: Figuring out Location-Based Services

I attended Social Media Breakfast 19 just outside of Boston on Thursday, October 21. Its theme, “Location Based Services – The Good, The Bad, The Opportunity.” I arrived hoping to get a perspective on how companies might use location-based services, or “LBS,” (like Foursquare, Gowallah, Whrrl and Facebook Places) outside of the obvious retail “check-ins.” […]

Filed in Location-Based Services

October 12th, 2010

Impressions from Monitoring Social Media Boston

On Tuesday October 5, I attended the Monitoring Social Media Conference in Boston, and was honored to be asked to speak. As I suspected that many of the speakers would be focused on measurement and the tools we use to monitor, I decided to stand in among them all and concentrate on what needed to […]

Filed in Events

September 21st, 2010

140 Characters Conference- Finding Voice and Learning from Individuals on Twitter

On September 14 I had the pleasure of speaking at the 140 Characters Conference in Boston, conceived and hosted by Jeff Pulver. I was fortunate to be invited to speak to the crowd of 400 – my topic was “finding your voice.” In a nutshell, while we love to measure followers, engagement and content, the quantitative data […]

Filed in Events

July 12th, 2010

On Content Curation

On Friday (July 9), I attended Boston Social Media Breakfast 18. The Topic? Content Curation. It was a timely topic because I had been seeing a few posts lately that made me think that we are growing weary of the blog-as-news-feed format, and need to think fresh about how we present our content. This starts, […]

Filed in Events

June 25th, 2010

Innovation Events: a Tale of Two Coasts

Being based in Boston but spending a fair amount of time in San Francisco and Silicon Valley, I have had a chance to sample the “innovation” communities in both regions. One thing that struck me- and the catalyst for this post- is that in both areas I have seen events that  highlight selected entrepreneurs, and […]

Filed in Events

June 11th, 2010

MassTLC’s Social Media Summit: Echo Chamber vs Diversity, and Yes to Measurement

Last week, I attended the Massachusetts Technology Leadership Council’s Social Media Summit at the Microsoft NERD Center in Cambridge. A little background: two years ago, the Mass TLC held their first social media “unconference” event. What was fascinating then was not that a group of established New England technology masters mingled with some of the newer “social […]

Filed in Events

June 10th, 2010

Conversations with Community Managers, Episode 11: Alex Plant, NetApp

Episode 11 of Conversations with Community Managers (co-produced with The Community Roundtable) features Alex Plant, head of social media for NetApp. Among his overall social media duties, Alex oversees a video studio and a staff of videographers and editors. For an overview of NetApp’s social media content, Alex recommends starting at their Facebook Page. Podcast highlights […]

Filed in Community, Voce Nation Podcast

June 3rd, 2010

Conversations with Community Managers, Episode 10: Lisa Beatty, JaneNation.com

Episode 10 of Conversations with Community Managers (co-produced with The Community Roundtable) features Lisa Beatty, “Chief Jane Advocate” of Jane Nation, one of the first online communities for women to share their opinions and ideas about brands, and information among themselves and with brands about the uniqueness of their community. Podcast highlights include: Running a community […]

Filed in Community, Voce Nation Podcast

May 27th, 2010

Conversations with Community Managers, Episode 9: Dave Olson, HootSuite

Episode 9 of Conversations with Community Managers (co-produced with The Community Roundtable) features Dave Olson, Marketing Director for HootSuite, which helps people and companies track, monitor and manage their Twitter communities. Podcast highlights include: How the traditional title of “Marketing Director” translates to online marketing, customer service and social engagement Turning metrics into meaning by realizing the personalities […]

Filed in Community, Voce Nation Podcast

May 20th, 2010

Conversations with Community Managers, Episode 8: Jodi Gersh, Gannett

Episode 8 of Conversations with Community Managers (co-produced with The Community Roundtable) features Jodi Gersh, Social Media Content Manager at the Gannett Company, where the helps Gannett’s 80+ newspapers and 20+ TV stations with their social media needs and strategies. Podcast highlights include: Meshing “old school” journalism with new media channels How Gannett coordinates social media learnings […]

Filed in Community, Voce Nation Podcast