Social Media Breakfast: Figuring out Location-Based Services
I attended Social Media Breakfast 19 just outside of Boston on Thursday, October 21. Its theme, “Location Based Services – The Good, The Bad, The Opportunity.” I arrived hoping to get a perspective on how companies might use location-based services, or “LBS,” (like Foursquare, Gowallah, Whrrl and Facebook Places) outside of the obvious retail “check-ins.” [...]
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