We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

October 18th, 2012

Twitter Lists Are Greater Than Media Lists

What’s the value of a media list? They provide access to email addresses and phone numbers of journalists and influencers who cover the industries our clients operate in. Media lists are a necessity for PR people, yes, but they’re largely glorified phone books. Stagnant spreadsheets filled with contact information. As soon as they’re created we’re […]

Filed in Media

January 17th, 2012

You Can’t Play Angry Birds on A Bound Briefing Book, And Other Reasons You Should Digitize Your Media Prep Material

When was the last time you pulled a volume from an encyclopedia off the shelf to look up a piece of information? 15 years ago? Maybe never for some of the recent grads? So why, in an age where all information is saved and obtained digitally, do PR people give printed and bound briefing material […]

Filed in Uncategorized

October 4th, 2011

You Should Pitch the Media on Your Phone, But I’m Not Suggesting You Talk to Anyone

We public relations folk love our email. We check it non-stop throughout the day and seem to hit the SEND button like it’s going out of style. It’s our jobs to communicate and pitch the media and most of the time email is the best arrow we have in our quiver to do to that. […]

Filed in Pitching