You Can’t Play Angry Birds on A Bound Briefing Book, And Other Reasons You Should Digitize Your Media Prep Material
When was the last time you pulled a volume from an encyclopedia off the shelf to look up a piece of information? 15 years ago? Maybe never for some of the recent grads? So why, in an age where all information is saved and obtained digitally, do PR people give printed and bound briefing material [...]
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