Doug MadeyOctober 18th, 2012
What’s the value of a media list? They provide access to email addresses and phone numbers of journalists and influencers who cover the industries our clients operate in. Media lists are a necessity for PR people, yes, but they’re largely glorified phone books. Stagnant spreadsheets filled with contact information. As soon as they’re created we’re [...]
Doug MadeyJanuary 17th, 2012
When was the last time you pulled a volume from an encyclopedia off the shelf to look up a piece of information? 15 years ago? Maybe never for some of the recent grads? So why, in an age where all information is saved and obtained digitally, do PR people give printed and bound briefing material [...]
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Doug MadeyOctober 4th, 2011
We public relations folk love our email. We check it non-stop throughout the day and seem to hit the SEND button like it’s going out of style. It’s our jobs to communicate and pitch the media and most of the time email is the best arrow we have in our quiver to do to that. [...]
Kevin brings experience of nearly a decade to his leadership of both traditional and social media client programs.
