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Author Archive

January 18th, 2012

“The Social Media Strategist” by Voce Nation’s own Christopher Barger

The Voce Nation is proud today. We’re celebrating the release of Christopher Barger’s book, “The Social Media Strategist: Build a Successful Program from the Inside Out.“ Christopher recounts the “in the trenches” experiences he had while building social media programs for IBM and General Motors and provides insights for others in similar situations. The book […]

Filed in Voce Culture, Voce News, Voce People

January 5th, 2012

Curation, The Next Big Thing Since 1995

Reading over various prediction posts about what will be ‘big’ in social media in 2012 I can’t help but chuckle a bit when people talk about curation being the next ‘thing’. Curation on the web is not new, it’s just now more accessible and packaged much better. Curation has been around since the start of […]

Filed in Marketing

April 1st, 2011

Aligning Internal and External Measurement

(Originally posted on my personal blog, though in light of the recent acquisition of Radian6 by Salesforce.com this is certainly timely.) I say this all the time; a brand will ask “How will you measure this program?” our response, “How do you currently measure your existing programs?” Sometimes we get a good answer, but often […]

Filed in Measurement

November 12th, 2010

Sample Social Media Program Diagram

In presentations for clients and various groups we use quite a few graphics to convey concepts related to social media. In the next few weeks I’ll be posting some samples and providing a bit of background on each graphic. First up is a sample social media program diagram. The primary purpose of this graphic is […]

Filed in Marketing

August 17th, 2010

F.I.R.E. Sessions Redux

Yes, I’m a bit late on this, but just wanted to post some thoughts on the F.I.R.E. Sessions 2010 held by my friends at Brains on Fire. I had been burned out on conferences….too many of the same conversations and it sounds bad to say, the same people. The F.I.R.E. Sessions were my first conference […]

Filed in Events

July 7th, 2010

Maximizing Value of Old Content

We have short attention spans, and so much of what happens in social media is ‘in the moment’ – that leads to one of the long-term problems of social media; maximizing value of old content. A number of corporate blogs have been publishing for more than 3-4 years now and that is a great deal […]

Filed in Marketing, Search

January 21st, 2010

Social Media as the ‘Last Mile’ – Part 3 – Scaling

It’s time for Part Three (see Parts 1 and 2 for reference): Scaling. Here’s the point I raised in Part 1: Building infrastructure to serve a large market is tough, just ask the telcos. The same goes for corporate interactions with customers. This actually goes both ways. It’s tough for social media to scale up […]

Filed in Marketing

January 14th, 2010

Social Media as the ‘Last Mile’ – Part 2 – The Internal War

In the first part of this thread I tried to set the stage and lay out some problems that arise with social media in organizations when it becomes that ‘last mile’. Now, let’s move on to those problems. First up is the internal war. This is what I originally said: 1. Jealousy from the existing […]

Filed in Marketing

January 14th, 2010

Social Media as the ‘Last Mile’ – Part 1

If you’ve ever worked in or with the telco field you’ll know what the last mile is. It’s that final connection to the customer’s home. For decades it was the crucial component in the telco business model, and it still is…it’s just that there are now more options. You can draw a number of comparisons […]

Filed in Marketing

July 2nd, 2009

A Basic Social Media Measurement Data-Set

Earlier this week in my post about equivalencies in social media measurement I mentioned some of the core data we collect for basic tactical elements of social media programs. What does that look like? Below is an example of basic data available for the following scenario: A corporate blog post is announcing an event, in […]

Filed in Social Media