It’s time for Part Three (see Parts 1 and 2 for reference): Scaling.
Here’s the point I raised in Part 1: Building infrastructure to serve a large market is tough, just ask the telcos. The same goes for corporate interactions with customers.
This actually goes both ways. It’s tough for social media to scale up or [...]
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In the first part of this thread I tried to set the stage and lay out some problems that arise with social media in organizations when it becomes that ‘last mile’. Now, let’s move on to those problems.
First up is the internal war. This is what I originally said: 1. Jealousy from [...]
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If you’ve ever worked in or with the telco field you’ll know what the last mile is. It’s that final connection to the customer’s home. For decades it was the crucial component in the telco business model, and it still is…it’s just that there are now more options. You can draw a [...]
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Earlier this week in my post about equivalencies in social media measurement I mentioned some of the core data we collect for basic tactical elements of social media programs. What does that look like? Below is an example of basic data available for the following scenario: A corporate blog post is [...]
Digg ThisFiled in Social Media
At the recent PRSA T3 conference I sat on a panel discussing social media measurement and ROI with Shonali Burke. I presented some of the core things that Voce does for measurement as well as providing some real-world examples of what some of our clients look for in determining the success of a [...]
Digg ThisFiled in Social Media
Last week my colleague, Mike Manuel, brought up the subject of On-Domain vs. Off Domain strategies for social media (and really for all online comms). It got me thinking of something Jakob Nielsen said back in 2000 with the release of Designing Web Usability. I’m paraphrasing, but basically the line is:
Web users [...]
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When it comes to some really cool movement/evangelist work Brains on Fire has always been the agency I’ve thought of. I’ve always admired what Geno and Spike and the whole Brains on Fire crew have done. Within WOMMA they’re legends and Geno has recently rocked the NewComm Forum crowd with some great case studies.
With [...]
Digg ThisFiled in Social Media, Voce Clients
Ah yes, April Fools. The day that everybody tries to do something humorous online. The two key words in that sentence are ‘everybody’ and ‘tries’.
It’s gotten to be a bit of an overload though. With everybody doing something how can you stand out? It’s like releasing some insignificant tech news during [...]
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We’re pleased to announce that Chris Thilk is now part of the Voce Nation. He’ll be working with our dedicated social media team, which now numbers eight full-time staff. Chris will continue to be based in the Chicago area, but will make trips to the mothership in Sunnyvale, CA as needed.
We’re fired up [...]
Digg ThisFiled in Social Media, Voce Culture, Voce People
Ah, the echo-chamber. Sometimes it’s good to step outside for a few minutes. Earlier this week I ran into an old high school friend. A brief chat with her provided me that perspective that we all need sometimes.
To set things, up a bit: She owns a successful local business, and used [...]
Digg ThisFiled in Social Media
