Josh HallettAugust 17th, 2010
Yes, I’m a bit late on this, but just wanted to post some thoughts on the F.I.R.E. Sessions 2010 held by my friends at Brains on Fire. I had been burned out on conferences….too many of the same conversations and it sounds bad to say, the same people. The F.I.R.E. Sessions were my first conference [...]
Josh HallettJuly 7th, 2010
We have short attention spans, and so much of what happens in social media is ‘in the moment’ – that leads to one of the long-term problems of social media; maximizing value of old content. A number of corporate blogs have been publishing for more than 3-4 years now and that is a great deal [...]
Josh HallettJanuary 21st, 2010
It’s time for Part Three (see Parts 1 and 2 for reference): Scaling. Here’s the point I raised in Part 1: Building infrastructure to serve a large market is tough, just ask the telcos. The same goes for corporate interactions with customers. This actually goes both ways. It’s tough for social media to scale up [...]
Josh HallettJanuary 14th, 2010
In the first part of this thread I tried to set the stage and lay out some problems that arise with social media in organizations when it becomes that ‘last mile’. Now, let’s move on to those problems. First up is the internal war. This is what I originally said: 1. Jealousy from the existing [...]
Josh HallettJanuary 14th, 2010
If you’ve ever worked in or with the telco field you’ll know what the last mile is. It’s that final connection to the customer’s home. For decades it was the crucial component in the telco business model, and it still is…it’s just that there are now more options. You can draw a number of comparisons [...]
Beverly had several years of experience in communications before joining Voce in 2008. At Voce, she provides tactical support as well as a creative perspective for both traditional high-technology accounts and social media programs.
Read more about how Voce worked with eBay to plan, build and support "eBay Ink," the company's first corporate blog.
