Josh HallettJanuary 18th, 2012
The Voce Nation is proud today. We’re celebrating the release of Christopher Barger’s book, “The Social Media Strategist: Build a Successful Program from the Inside Out.“ Christopher recounts the “in the trenches” experiences he had while building social media programs for IBM and General Motors and provides insights for others in similar situations. The book [...]
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Josh HallettJanuary 5th, 2012
Reading over various prediction posts about what will be ‘big’ in social media in 2012 I can’t help but chuckle a bit when people talk about curation being the next ‘thing’. Curation on the web is not new, it’s just now more accessible and packaged much better. Curation has been around since the start of [...]
Josh HallettApril 1st, 2011
(Originally posted on my personal blog, though in light of the recent acquisition of Radian6 by Salesforce.com this is certainly timely.) I say this all the time; a brand will ask “How will you measure this program?” our response, “How do you currently measure your existing programs?” Sometimes we get a good answer, but often [...]
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Josh HallettNovember 12th, 2010
In presentations for clients and various groups we use quite a few graphics to convey concepts related to social media. In the next few weeks I’ll be posting some samples and providing a bit of background on each graphic. First up is a sample social media program diagram. The primary purpose of this graphic is [...]
Josh HallettAugust 17th, 2010
Yes, I’m a bit late on this, but just wanted to post some thoughts on the F.I.R.E. Sessions 2010 held by my friends at Brains on Fire. I had been burned out on conferences….too many of the same conversations and it sounds bad to say, the same people. The F.I.R.E. Sessions were my first conference [...]
Josh HallettJuly 7th, 2010
We have short attention spans, and so much of what happens in social media is ‘in the moment’ – that leads to one of the long-term problems of social media; maximizing value of old content. A number of corporate blogs have been publishing for more than 3-4 years now and that is a great deal [...]
Josh HallettJanuary 21st, 2010
It’s time for Part Three (see Parts 1 and 2 for reference): Scaling. Here’s the point I raised in Part 1: Building infrastructure to serve a large market is tough, just ask the telcos. The same goes for corporate interactions with customers. This actually goes both ways. It’s tough for social media to scale up [...]
Josh HallettJanuary 14th, 2010
In the first part of this thread I tried to set the stage and lay out some problems that arise with social media in organizations when it becomes that ‘last mile’. Now, let’s move on to those problems. First up is the internal war. This is what I originally said: 1. Jealousy from the existing [...]
Josh HallettJanuary 14th, 2010
If you’ve ever worked in or with the telco field you’ll know what the last mile is. It’s that final connection to the customer’s home. For decades it was the crucial component in the telco business model, and it still is…it’s just that there are now more options. You can draw a number of comparisons [...]
