We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

June 30th, 2009

Equivalency or Not to Equivalency

At the recent PRSA T3 conference I sat on a panel discussing social media measurement and ROI with Shonali Burke. I presented some of the core things that Voce does for measurement as well as providing some real-world examples of what some of our clients look for in determining the success of a program. One […]

Filed in Social Media

June 29th, 2009

On Domain vs Off Domain – Part 2 – Or What Jakob Nielsen Said

Last week my colleague, Mike Manuel, brought up the subject of On-Domain vs. Off Domain strategies for social media (and really for all online comms). It got me thinking of something Jakob Nielsen said back in 2000 with the release of Designing Web Usability. I’m paraphrasing, but basically the line is: Web users spend the […]

Filed in Social Media

May 13th, 2009

Voce Teams Up with Brains on Fire for Best Buy Project

When it comes to some really cool movement/evangelist work Brains on Fire has always been the agency I’ve thought of. I’ve always admired what Geno and Spike and the whole Brains on Fire crew have done. Within WOMMA they’re legends and Geno has recently rocked the NewComm Forum crowd with some great case studies. With […]

Filed in Social Media, Voce Clients

April 1st, 2009

The Crowded April Fools Market

Ah yes, April Fools. The day that everybody tries to do something humorous online. The two key words in that sentence are ‘everybody’ and ‘tries’. It’s gotten to be a bit of an overload though. With everybody doing something how can you stand out? It’s like releasing some insignificant tech news during CES…you’ll get lost […]

Filed in Marketing, Social Media

March 23rd, 2009

Chris Thilk Joins Voce

We’re pleased to announce that Chris Thilk is now part of the Voce Nation. He’ll be working with our dedicated social media team, which now numbers eight full-time staff. Chris will continue to be based in the Chicago area, but will make trips to the mothership in Sunnyvale, CA as needed. We’re fired up to […]

Filed in Social Media, Voce Culture, Voce People

March 20th, 2009

Some Outside Perspective

Ah, the echo-chamber. Sometimes it’s good to step outside for a few minutes. Earlier this week I ran into an old high school friend. A brief chat with her provided me that perspective that we all need sometimes. To set things, up a bit: She owns a successful local business, and used to head up […]

Filed in Social Media

March 16th, 2009

Forrester Report on Social Media Spending

Forrester is releasing a report today on how marketers plan to budget for social media programs. Looking at the data at first, it’s a bit of a confirmation of our work since we’ve been seeing this trend for a while now at Voce. Jeremiah Owyang is the lead on the report and states: The recession […]

Filed in Marketing, Social Media

February 4th, 2009

Heading to SoCon09

For the third year in a row, I’ll be heading to Atlanta for SoCon09. This year’s theme is “In Search of the Southeast’s Social Media Niche.” I’ll be leading a session in the afternoon about measurement and ROI of social media programs. Look for a bit of this, this and this to be discussed Here […]

Filed in Events, Social Media

January 28th, 2009

WordPress Gets Good Ink in USAToday

There is a nice feature story on Matt Mullenweg/WordPress in today’s USAToday. We’ve been using WordPress for quite a bit on projects for a while now and are proud to work with one of the best WordPress development firms in the world, cnp_studio. As many folks note, WordPress is often being used as a simple […]

Filed in Blogging, Social Media, Voce Clients

January 27th, 2009

Moving From Listening to Engagement in Social Media, Voce’s Strategy and Tools

There has been much discussion lately about the transition from listening to engagement when it comes to social media monitoring. Forrester recently posted a review of vendors (which of course started some discussion) and other firms are talking about their ‘solutions’. At Voce we’ve been pushing this shift for some time now and would like […]

Filed in Social Media, Voce Clients