Ah, the echo-chamber. Sometimes it’s good to step outside for a few minutes. Earlier this week I ran into an old high school friend. A brief chat with her provided me that perspective that we all need sometimes.
To set things, up a bit: She owns a successful local business, and used [...]
Digg ThisFiled in Social Media
Forrester is releasing a report today on how marketers plan to budget for social media programs. Looking at the data at first, it’s a bit of a confirmation of our work since we’ve been seeing this trend for a while now at Voce.
Jeremiah Owyang is the lead on the report and states:
The recession has [...]
Digg ThisFiled in Marketing, Social Media
For the third year in a row, I’ll be heading to Atlanta for SoCon09. This year’s theme is “In Search of the Southeast’s Social Media Niche.”
I’ll be leading a session in the afternoon about measurement and ROI of social media programs. Look for a bit of this, this and this to be discussed [...]
Digg ThisFiled in Events, Social Media
There is a nice feature story on Matt Mullenweg/WordPress in today’s USAToday. We’ve been using WordPress for quite a bit on projects for a while now and are proud to work with one of the best WordPress development firms in the world, cnp_studio.
As many folks note, WordPress is often being used as a simple [...]
Digg ThisFiled in Blogging, Social Media, Voce Clients
There has been much discussion lately about the transition from listening to engagement when it comes to social media monitoring. Forrester recently posted a review of vendors (which of course started some discussion) and other firms are talking about their ’solutions’. At Voce we’ve been pushing this shift for some time now [...]
Digg ThisFiled in Social Media, Voce Clients
Building upon my earlier post about ROI discussions at BlogWell, here’s a simple example of some metrics involving Twitter.
Many of the presentations at BlogWell touched on Twitter as a basic tool, but how does one measure? Obviously you need to start with an objective, or a series of objectives. Many of our clients [...]
Digg ThisFiled in Uncategorized
Last Thursday I scooted up to Chicago for the day to attend BlogWell. Some of my colleagues had attended the San Jose edition of the event last year. The BlogCouncil is the organization behind BlogWell, and a few of their members provided the case studies presented at the event.
During a few of [...]
Digg ThisFiled in Events
Have you heard the page view is dead? In some circles people have moved on and it’s very fashionable to make claims as such, but sadly much of the corporate world still sees it as an important number. Why? Benchmarking, specifically against other business units and various web properties within brands.
Don’t get [...]
Digg ThisFiled in Blogging, Social Media
I want to revisit a topic that my colleague Mike Manuel brought up in August of last year: Social Media Monitoring and Engagement Strategy. As Mike pointed out, for many firms the strategy is rather shallow, that is, ‘We listen and respond’…but as he asked, how? why? and the ever important question, how [...]
Digg ThisFiled in Blogging, Social Media
One of the big hang-ups with social media implementation in organizations is the attempt to manage interactions between employees and customers via social media channels. What if they say something that is off-message (heh). The quick response to this is, “Those types of interactions are happening everyday in the real world.”
Here’s a great [...]
Digg ThisFiled in Social Media
