We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

January 26th, 2009

BlogWell – Making the Case for ROI – Part 2 – Twitter Metrics

Building upon my earlier post about ROI discussions at BlogWell, here’s a simple example of some metrics involving Twitter. Many of the presentations at BlogWell touched on Twitter as a basic tool, but how does one measure? Obviously you need to start with an objective, or a series of objectives. Many of our clients use […]

Filed in Uncategorized

January 26th, 2009

BlogWell – Making the Case for ROI

Last Thursday I scooted up to Chicago for the day to attend BlogWell. Some of my colleagues had attended the San Jose edition of the event last year. The BlogCouncil is the organization behind BlogWell, and a few of their members provided the case studies presented at the event. During a few of the sessions […]

Filed in Events

January 8th, 2009

Page Views are Dead, Long Live Page Views

Have you heard the page view is dead? In some circles people have moved on and it’s very fashionable to make claims as such, but sadly much of the corporate world still sees it as an important number. Why? Benchmarking, specifically against other business units and various web properties within brands. Don’t get me wrong, […]

Filed in Blogging, Social Media

January 5th, 2009

Social Media Monitoring and Engagement in the Corporation/Enterprise: Centralized or De-Centralized?

I want to revisit a topic that my colleague Mike Manuel brought up in August of last year: Social Media Monitoring and Engagement Strategy. As Mike pointed out, for many firms the strategy is rather shallow, that is, ‘We listen and respond’…but as he asked, how? why? and the ever important question, how are you […]

Filed in Blogging, Social Media

January 5th, 2009

Employee to Customer Interaction – What Will They Say?

One of the big hang-ups with social media implementation in organizations is the attempt to manage interactions between employees and customers via social media channels. What if they say something that is off-message (heh). The quick response to this is, “Those types of interactions are happening everyday in the real world.” Here’s a great example. […]

Filed in Social Media

October 31st, 2008

Does Design Matter?

“Does Design Matter?” That’s the question I asked during my presentation with Matt Jones from Dopplr at the Sarasota International Design Summit this past Tuesday. Before I was crucified by the audience, I quickly said it still does, but perhaps not as much. Why? I threw out the concept last week, asking, “when so much […]

Filed in Marketing, Media, Social Media

October 1st, 2008

BlogOrlando Recap

Where to start? Perhaps late, late in the sense that the planning for this year’s BlogOrlando started much later than previous events. I was even concerned that we couldn’t pull it off. But thanks to some help from some great folks like Chris, Rob, Danny, Ryan and yes you Alex…..we did it. Our tracks grew […]

Filed in Events

September 22nd, 2008

Oracle Listens – But Who Owns the Idea?

The big ‘idea’ news last week was Oracle’s launch of Oracle Listens. A campaign where they solicit ideas from end users. Charlene Li blogged about it and gave Oracle kudos for the effort. My big question is what does legal think of this? Oracle does things a bit differently than the other idea-submission sites like […]

Filed in Social Media

September 11th, 2008

Nice Touch – Sarasota International Design Summit

This October I’ll be speaking at the Sarasota International Design Summit. The speaker line-up is quite impressive, so I’m honored to be part of the mix. On Day 2 I’ll be leading a session briefly titled, “Does Design Matter?” Following me will be Matt Jones from Dopplr, who will answer that question. The gist is, […]

Filed in Events

July 31st, 2008

Thoughts on BlogHer 08 and 07 and 06

There has been plenty of discussion the past few days about BlogHer. As a veteran of the past three BlogHer conferences it’s interesting to map the trends over time. Rohit points out that it’s more than moms and that’s always been the case. I often tell the story about the final general session in ’06 […]

Filed in Events, Social Media