We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

February 20th, 2009

WebTrends, Welcome to the Wall

We’re happy to be working with WebTrends. Read more about the Voce Wall…            

Filed in Social Media, Voce Clients

October 8th, 2008

WordPress bookmarklet for blogging and reblogging

As a follow up to my WordCamp presentation on WordPress Ecosystems, this screencast demonstrates the WordPress bookmarklet, called Press This, being used in two capacities: To quickly create microposts, and To reblog from one blog to another. Password-protected WordPress installs are a great way to coordinate blogging activity with other people. I recently converted Press […]

Filed in Blogging

September 24th, 2008

What is Social Media?

About a month ago a smart friend of mine, Ethan Bauley, posed that question to a few friends, myself included. On the surface it seemed like an easy question to answer. In fact, at first I rolled my eyes at the question feeling like it had jumped the shark to even be asking that question […]

Filed in Social Media

July 28th, 2008

How has social media changed PR? – An interview with Ross Mayfield of Socialtext

Recently, we blogged about some new trends in social media PR—namely Stowe Boyd’s call for pitches via Twitter and Marshall’s request for an OPML from PR firms. We blogged about those items because they are areas where much of the PR world is afraid to tread, and exactly where Voce wants to be. I was […]

Filed in Public Relations, Social Media

July 15th, 2008

Newsvetter vs. Press Releases

A while back Manuel sent around an internal email asking what everyone thought about Newsvetter. At the time, my head was filled with thoughts about PR spam. So, when I looked at the service by following the link in Manuel’s email, I thought it was a service designed to combat PR spam. I promptly tweeted […]

Filed in Public Relations

June 23rd, 2008

Voce Sponsors Ignite Portland

Last week Voce sponsored Ignite Portland 3. Over 750 people packed into the Bagdad Theatre to watch 13 speakers talk for 5 minutes each on various topics. Each sponsor is given a moment on stage, so I proudly shared that Voce is looking for some Northwest brands to fire up. IP3 was a great event […]

Filed in Events

May 8th, 2008

BusinessWeek’s Twitter Experiment

Stephen Baker is breaking new ground as he collaborates live on Twitter to develop an article on BusinessWeek about the business value of microblogging. While there may have been other bloggers that have collaborated on Twitter to develop a story, they weren’t done by “traditional” media brands like BusinessWeek. Dave Donahue captured some great points […]

Filed in Microblogging

April 18th, 2008

Pitching bloggers 2.0 style

A couple of memes have sprouted up around the web from influential media and analysts about how they would like to be pitched in the future. Folks like Stowe Boyd and Marshall Kirkpatrick are turning to the communication channels they like best to help cut through the noise In an increasingly loud media space. First […]

Filed in Pitching