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Kevin YorkDecember 2nd, 2009

Tiger Gives us a Reminder to Plan for Crises

The buzz for the past few days has been all about the Tiger Woods incident. The PR industry has been all over this. And I’ve seen opinion after opinion and expert after expert giving Tiger advice or stating what his PR team should’ve done. Yes, we know he should be transparent….. Some of the posts [...]

Digg ThisFiled in Marketing

Kevin YorkNovember 25th, 2009

A PR Lesson from Food Network’s Next Iron Chef

Sunday night I was watched the finale of “Next Iron Chef” on the Food Network. For anyone that hasn’t been watching, the Food Network invited 10 chefs to compete for a spot to join Bobby Flay, Masaharu Morimoto, Mario Batali, Cat Cora, and Michael Symon as an Iron Chef on Iron Chef America. The finale [...]

Digg ThisFiled in Public Relations

Kevin YorkJuly 6th, 2009

10 Interviewing DOs to Remember

Last week you saw a post from us on things to remember NOT to do in an internship interview. To continue our summer series geared toward helping college students/recent grads find internships, today we’ll give 10 tips of things to DO in an internship interview. Do bring in updated copies of your resume to give [...]

Digg ThisFiled in Career Development

Kevin YorkJune 29th, 2009

10 Interviewing DON’Ts to Remember

We saw a post written last week by a PR colleague named Buck talking about a particularly poor interview experience he had. This really hit home with us because as members of the recruiting committee here at Voce, part of our job is to screen and interview applicants. Lately we’ve been focused on filling internship [...]

Digg ThisFiled in Career Development

Kevin YorkJanuary 21st, 2009

Developing An Executive Voice

Yesterday I read The New York Times article on President Obama’s head speechwriter, 26 year old Jon Favreau (no, not that Jon Favreau). The article discussed some of the ‘tricks’ of speechwriting and how Favreau channels the newly elected President when he sits down to write. The article brought to mind an episode from the [...]

Digg ThisFiled in Public Relations

Kevin YorkJanuary 16th, 2009

Have You Incorporated Social Media Into Your Crisis Comms Plan?

Yesterday Voce Nation blogged about the US Airways flight landing in the Hudson River and the fast and widespread coverage of the event by Twitter. This brings up another interesting topic – crisis communications plans. Some, but not enough, companies are working social media strategies and techniques into their crisis comms plans. It’s a smart [...]

Digg ThisFiled in Blogging, Microblogging, Public Relations, Social Media

Kevin YorkFebruary 12th, 2008

Experience Important for College Grads

A colleague recently asked for my thoughts on a recent post on Joe Thornley’s blog which asked the question, what education are PR firms looking for in new recruits? As a member of the recruiting team at Voce, we often discuss the most important things we look for in new candidates fresh out of college. [...]

Digg ThisFiled in Career Development, Public Relations

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Melissa Walker

Melissa Walker

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Melissa is an associate client executive after joining Voce in 2008 after beginning her career in radio production and music marketing

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