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Mike ManuelJanuary 28th, 2010

Doug Haslam Joins Voce

We’ve been quietly sitting on this news for a while now, but it’s indeed official, this week Doug Haslam joined Voce Communications, and yeah, we’re very fired up to have Doug batting for our team. As some of you know, Doug comes to us with a background working for smart independents like Shift and Topaz, [...]

Digg ThisFiled in Voce People

Mike ManuelDecember 16th, 2009

3 Types of Social Media Measurements

Alright, so in my previous post, I tried to setup a basic framework for thinking about program measurement, much of which I argued should start with the organization of three big data piles, pulled from: 1) Your platform analytics; 2) Your brand monitoring metrics; and 3) Your competitive benchmarks. Now, assuming you can wrap your [...]

Digg ThisFiled in Social Media

Mike ManuelDecember 3rd, 2009

Understanding the Big and Small of Social Media Measurement

So it seems like a lot of people still get tripped up when it comes to social media measurement, and really, in fairness, there’s good cause when you consider just how many different platforms, metrics and services makeup the average program. Frankly, it’s a friggin mess, but if you don’t understand how smaller (micro) measures [...]

Digg ThisFiled in Social Media

Mike ManuelJune 23rd, 2009

On Domain vs Off Domain Strategies

So I’ve noticed a strange sort of tug-o-war taking shape among those managing social media programs and without going into all the details here, I’ll just say the tugging typically gets down to this question: where should you put your time, energy and money? Should it be with” on-domain” strategies (e.g., brand communities, business blogs, [...]

Digg ThisFiled in Marketing

Mike ManuelJune 16th, 2009

Voce Communications Scoops Up Top Web Development Team, Forms “Voce Connect”

Okay, so here’s the deal: we have some news to share and it captures not only what we’ve been quietly up to for nearly a year now, but it’s also, I think, telling of where we’re going with our business. First off, we’ve hired the entire cnp_studio team, a group of web developers that specialize [...]

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Mike ManuelMay 14th, 2009

Defining Social Media ‘Expertise’

I joked (mostly) about social media expert-itis in a previous post, but if you really had to try and dig into what makes someone a “social media expert,” it’s really not that difficult of a thing to deconstruct, I mean, if you just focus on direct experiences. So…uh…that’s what I did. Well, it’s a start [...]

Digg ThisFiled in Social Media

Mike ManuelMay 6th, 2009

Voce Sponsoring WordCamp SF

WordCamp SF approaches this Saturday, May 30th, and I’m fired up to say, for the first time, Voce’s stepping in as a sponsor. For a few years now, we’ve “unofficially” been big believers and supporters of the WordPress organization, its platforms and, well, its larger open source community. It started frankly with our clients’ needs [...]

Digg ThisFiled in Blogging, Community, Events

Mike ManuelApril 27th, 2009

Corporate Social Media Must Keep SEC in Mind

The WSJ just posted this piece today on clients Intel and eBay, but with a focus on eBay and the story behind its use of Twitter for corporate news. This was actually something I pointed to here a few weeks ago that kicked-up quite a bit of discussion (check out “How to Tweet Material News”). [...]

Digg ThisFiled in Blogging, Microblogging, Public Relations, Social Media, Voce Clients

Mike ManuelApril 26th, 2009

Forrester Says Social Media Tops Interactive Spending

So an upcoming Forrester report (for release, I’m told, later this spring) indicates growth in social media budgets will outpace all other forms of interactive marketing. Now don’t get me wrong, these numbers are all fine and good, but here’s the problem with the data: the dollars for social media programs are coming from *all [...]

Digg ThisFiled in Marketing, Public Relations, Social Media

Mike ManuelMarch 8th, 2009

How to Tweet Material News

So here’s the deal: if you work for a public company and are interested in extending the application and use of Twitter for corporate news — this post is for you. So late last week, our client at eBay, Richard Brewer-Hay, decided to share the backstory on something eBay’s PR and legal teams have been [...]

Digg ThisFiled in Blogging, Microblogging, Public Relations, Social Media, Voce Clients

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