We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

March 24th, 2011

Welcome to Voce, Christopher Barger

Thirty days ago we shared the news that Porter Novelli had acquired Voce Communications, and since then we’ve been successfully executing our integration plan, winning business, and yes, hiring a talented mix of marketers, journalists and developers that will help us shape and define this next stage of our company. In keeping with this momentum, […]

Filed in Voce News, Voce People

January 28th, 2010

Doug Haslam Joins Voce

We’ve been quietly sitting on this news for a while now, but it’s indeed official, this week Doug Haslam joined Voce Communications, and yeah, we’re very fired up to have Doug batting for our team. As some of you know, Doug comes to us with a background working for smart independents like Shift and Topaz, […]

Filed in Voce People

December 16th, 2009

3 Types of Social Media Measurements

Alright, so in my previous post, I tried to setup a basic framework for thinking about program measurement, much of which I argued should start with the organization of three big data piles, pulled from: 1) Your platform analytics; 2) Your brand monitoring metrics; and 3) Your competitive benchmarks. Now, assuming you can wrap your […]

Filed in Social Media

December 3rd, 2009

Understanding the Big and Small of Social Media Measurement

So it seems like a lot of people still get tripped up when it comes to social media measurement, and really, in fairness, there’s good cause when you consider just how many different platforms, metrics and services makeup the average program. Frankly, it’s a friggin mess, but if you don’t understand how smaller (micro) measures […]

Filed in Social Media

June 23rd, 2009

On Domain vs Off Domain Strategies

So I’ve noticed a strange sort of tug-o-war taking shape among those managing social media programs and without going into all the details here, I’ll just say the tugging typically gets down to this question: where should you put your time, energy and money? Should it be with” on-domain” strategies (e.g., brand communities, business blogs, […]

Filed in Marketing

June 16th, 2009

Voce Communications Scoops Up Top Web Development Team, Forms “Voce Connect”

Okay, so here’s the deal: we have some news to share and it captures not only what we’ve been quietly up to for nearly a year now, but it’s also, I think, telling of where we’re going with our business. First off, we’ve hired the entire cnp_studio team, a group of web developers that specialize […]

Filed in Voce News

May 14th, 2009

Defining Social Media ‘Expertise’

I joked (mostly) about social media expert-itis in a previous post, but if you really had to try and dig into what makes someone a “social media expert,” it’s really not that difficult of a thing to deconstruct, I mean, if you just focus on direct experiences. So…uh…that’s what I did. Well, it’s a start […]

Filed in Social Media

May 6th, 2009

Voce Sponsoring WordCamp SF

WordCamp SF approaches this Saturday, May 30th, and I’m fired up to say, for the first time, Voce’s stepping in as a sponsor. For a few years now, we’ve “unofficially” been big believers and supporters of the WordPress organization, its platforms and, well, its larger open source community. It started frankly with our clients’ needs […]

Filed in Blogging, Community, Events

April 27th, 2009

Corporate Social Media Must Keep SEC in Mind

The WSJ just posted this piece today on clients Intel and eBay, but with a focus on eBay and the story behind its use of Twitter for corporate news. This was actually something I pointed to here a few weeks ago that kicked-up quite a bit of discussion (check out “How to Tweet Material News”). […]

Filed in Blogging, Microblogging, Public Relations, Social Media, Voce Clients

April 26th, 2009

Forrester Says Social Media Tops Interactive Spending

So an upcoming Forrester report (for release, I’m told, later this spring) indicates growth in social media budgets will outpace all other forms of interactive marketing. Now don’t get me wrong, these numbers are all fine and good, but here’s the problem with the data: the dollars for social media programs are coming from all […]

Filed in Marketing, Public Relations, Social Media