We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

March 8th, 2009

How to Tweet Material News

So here’s the deal: if you work for a public company and are interested in extending the application and use of Twitter for corporate news — this post is for you. So late last week, our client at eBay, Richard Brewer-Hay, decided to share the backstory on something eBay’s PR and legal teams have been […]

Filed in Blogging, Microblogging, Public Relations, Social Media, Voce Clients

February 3rd, 2009

Community Platforms vs. Community Consultants

Alright, as if there wasn’t enough confusion in the marketplace right now regarding community-building tools, techniques and technicians, we now have the platform makers up-selling ‘community consulting services’ with their wares, and that has left many a company scratching its head and asking… So, uh, what exactly is the difference between a platform provider’s consulting […]

Filed in Community, Marketing, Public Relations, Social Media

November 4th, 2008

Voce, VeriSign, Radian6 Share Social Media Monitoring Case Study

For the better part of this year, we’ve been working with our client at VeriSign and our partners at Radian6 on a fairly comprehensive social media monitoring and response program, parts of which are highlighted in this new Radian6 case study (download PDF). For some additional thoughts and perspective on how companies like VeriSign and […]

Filed in Marketing, Media, Social Media, Voce Clients

October 29th, 2008

The Web Divides PR and Advertising

Alright, I guess it’s inevitable that amidst this economic shake up, we would return to the age-old argument of Public Relations vs Advertising, and debating where your business dollars are better spent, and you know, whatever, that’s fine, it’s not without good reason. In fact, I’ll admit, this was a hot topic at last week’s […]

Filed in Career Development, Marketing, Public Relations, SEO, Social Media

September 16th, 2008

The Push & Pull of Social Media

Alright, so despite efforts by some to paint and position social media work as radically new and different, if you take a minute to strip things down, there are still traditional marketing mechanics underlying most social media programs — much of which can be distilled down to simple push-pull tactics. Push tactics are all about, […]

Filed in Blogging, Public Relations, Social Media

August 12th, 2008

PRWeek Profiles PlayStation Social Media Program

< p ALIGN=”justify”>Aarti Shah with PRWeek pens this week’s cover story on client Sony PlayStation. (Full PDF Version) The piece is a bit of a case study that recounts some of the company’s fairly well-known missteps over the years, but more importantly, it digs into PlayStation’s rebound and recovery efforts the last 18 months — […]

Filed in Social Media, Voce Clients

August 3rd, 2008

Vote for the Voce Nation

< p ALIGN=”center”> Alright, so here’s the deal, we need your help readers: PRWeek has selected 32 of the industry’s leading PR blogs, including (of course) the Voce Nation, to compete in a tournament over the next several weeks which will determine upon its end “The Best PR Blog,” or at least the most popular. […]

Filed in Public Relations

August 1st, 2008

Are You Developing a Social Media Monitoring & Engagement Strategy?

So I was talking with a peer recently about his online community work, and in that conversation I asked him what his company’s social media monitoring and response strategy entailed. His reply: “Oh, you know, we’re using Radian6….” Frankly, his reply didn’t surprise me. Radian6 is a kick-butt service that a lot of companies are […]

Filed in Social Media

July 9th, 2008

Can Social Media Become Too Risky for Corporate Use?

So you could argue that the Achilles heel of most social media programs is that we’re all, in some way, increasingly relying on a variety of third party services and tools to augment our efforts online — and with that reliance comes an assumed risk that these services will remain accessible and dependable all the […]

Filed in Microblogging, Public Relations, Social Media

June 24th, 2008

Social Media Marketing Ain’t Always “Cheap”

Alright, so one of the weird little misconceptions I’ve been dealing with for a while now is the belief that social media marketing is, well, how do I say this? “Cheap.” It’s an opinion often held by marketers, communicators, executives, and the like, many of whom have clicked on the pony-tailed chief’s ‘DIY’ blog and […]

Filed in Marketing, Public Relations, Social Media