For the better part of this year, we’ve been working with our client at VeriSign and our partners at Radian6 on a fairly comprehensive social media monitoring and response program, parts of which are highlighted in this new Radian6 case study (download PDF).
For some additional thoughts and perspective on how companies like VeriSign and others [...]
Digg ThisFiled in Marketing, Media, Social Media, Voce Clients
Alright, I guess it’s inevitable that amidst this economic shake up, we would return to the age-old argument of Public Relations vs Advertising, and debating where your business dollars are better spent, and you know, whatever, that’s fine, it’s not without good reason.
In fact, I’ll admit, this was a hot topic at last week’s SMC [...]
Digg ThisFiled in Career Development, Marketing, Public Relations, SEO, Social Media
Alright, so despite efforts by some to paint and position social media work as radically new and different, if you take a minute to strip things down, there are still traditional marketing mechanics underlying most social media programs — much of which can be distilled down to simple push-pull tactics.
Push tactics are all about, well, [...]
Digg ThisFiled in Blogging, Public Relations, Social Media
Aarti Shah with PRWeek pens this week’s cover story on client Sony PlayStation. (Full PDF Version) The piece is a bit of a case study that recounts some of the company’s fairly well-known missteps over the years, but more importantly, it digs into PlayStation’s rebound and recovery efforts the last 18 months — and how [...]
Digg ThisFiled in Social Media, Voce Clients
Alright, so here’s the deal, we need your help readers: PRWeek has selected 32 of the industry’s leading PR blogs, including (of course) the Voce Nation, to compete in a tournament over the next several weeks which will determine upon its end “The Best PR Blog,” or at least the most popular. The Voce Nation [...]
Digg ThisFiled in Public Relations
So I was talking with a peer recently about his online community work, and in that conversation I asked him what his company’s social media monitoring and response strategy entailed. His reply:
“Oh, you know, we’re using Radian6….”
Frankly, his reply didn’t surprise me. Radian6 *is* a kick-butt service that a lot of companies are using, ours [...]
Digg ThisFiled in Social Media
Alright, so one of the weird little misconceptions I’ve been dealing with for a while now is the belief that social media marketing is, well, how do I say this? “Cheap.”
It’s an opinion often held by marketers, communicators, executives, and the like, many of whom have clicked on the pony-tailed chief’s ‘DIY’ blog and the [...]
Digg ThisFiled in Marketing, Public Relations, Social Media
