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Building brand awareness through content creation and community engagement.

Author Archive

June 10th, 2008

Avoiding the Perception WarpMisleading Customer Chatter on the Web

Alright, so there’s all sorts of assumptions companies make about social media these days, one of the most dangerous of which is the assumption that the feedback, opinions and insights people share online are absolutely representative of their customer base. Be careful about walking into this particular perception warp, it’s very easy to fall into […]

Filed in Marketing, Public Relations, Social Media

April 25th, 2008

Social Media Matters This Week

Just two quick plugs for Josh Hallett and Mike Manuel this week… Josh has a contributed story appearing in the May issue of PRSA’s PR Tactics, which was published online earlier this week. It’s about how practitioners can use social media to enhance and extend their media relations efforts. He also offers some tips on […]

Filed in Social Media, Voce Clients

March 30th, 2008

New Skills For Young PR Pros

So last Friday, half a dozen students from Chico State’s journalism program (my alma mater), came to Voce’s Palo Alto office and spent the day observing and discussing agency life. As part of this visit, I spent some time talking about the web and its impact on the PR industry. It was one of those […]

Filed in Career Development, Public Relations, Social Media

March 26th, 2008

Metafluencer Joins Voce, BEA Too

Things are moving fast right now, but you can’t appreciate the distance travelled until you stop and, well, look back a bit. Today I’m stopping for two reasons — two really, really good reasons. First, to welcome the newest edition to Voce’s growing social media team: Justin Kistner. Justin recently completed a stint with Jive […]

Filed in Social Media, Voce Clients, Voce People

March 26th, 2008

BEA, Welcome to the Wall

We’re happy to be working with BEA. Read more about The Voce Wall…. About the AuthorMike Manuel is the GM of Voce Connect, the social media marketing and web development arm of Voce Communications. In between managing this team and overseeing Voce’s digital programs, he’ll post a thought or two on mike-manuel.com and via @mmanuel […]

Filed in Social Media, Voce Clients

March 19th, 2008

VeriSign, Welcome to the Wall

< p> < p> We’re happy to be working with VeriSign. Read more about the Voce Wall…. < p> < p> < p> < p> < p> About the AuthorMike Manuel is the GM of Voce Connect, the social media marketing and web development arm of Voce Communications. In between managing this team and overseeing […]

Filed in Social Media, Voce Clients

March 12th, 2008

eBay, Welcome to the Wall

We’re happy to be working with eBay. Read more about the Voce Wall…. About the AuthorMike Manuel is the GM of Voce Connect, the social media marketing and web development arm of Voce Communications. In between managing this team and overseeing Voce’s digital programs, he’ll post a thought or two on mike-manuel.com and via @mmanuel […]

Filed in Social Media, Voce Clients

February 26th, 2008

The Press Release Page A New Approach To An Old Problem

So I’ve never really considered the whole ‘press release vs. social media release’ debate an either/or situation. The way I see it, there’s arguably utility and merit in both formats, as there are gaps and drawbacks. Frankly, I’m not convinced either approach is really the best way to think about news distribution on the web, […]

Filed in Media, Public Relations, Social Media

February 21st, 2008

Extending Online Networks Offline

It’s easy at times to overlook or maybe just under-estimate the importance of bridging online connections and relationships with the offline world, especially in the context of a social media-driven program, but I think client Sony did a good job making this connection earlier this week with their PlayStation Blogger Lounge at the Game Developers […]

Filed in Social Media, Voce Clients

February 6th, 2008

Voce, CNP Link Up Sony Giving Back to WordPress.org

So today we’re sharing a few bits of news, it’s exciting stuff, I’ll get to it… First, we’ve formed an exclusive business partnership with cnp_studio, the kick-butt web development arm of Florida-based Clark/Nikdel/Powell. [UPDATE: CNP's team joined up with Voce in June of 2009. Read about it here. And second, we’re doing something unique with […]

Filed in Social Media, Voce Clients