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Mike ManuelApril 25th, 2008

Social Media Matters This Week

Just two quick plugs for Josh Hallett and Mike Manuel this week… Josh has a contributed story appearing in the May issue of PRSA’s PR Tactics, which was published online earlier this week. It’s about how practitioners can use social media to enhance and extend their media relations efforts. He also offers some tips on [...]

Digg ThisFiled in Social Media, Voce Clients

Mike ManuelMarch 30th, 2008

New Skills For Young PR Pros

So last Friday, half a dozen students from Chico State’s journalism program (my alma mater), came to Voce’s Palo Alto office and spent the day observing and discussing agency life. As part of this visit, I spent some time talking about the web and its impact on the PR industry. It was one of those [...]

Digg ThisFiled in Career Development, Public Relations, Social Media

Mike ManuelMarch 26th, 2008

Metafluencer Joins Voce, BEA Too

Things are moving fast right now, but you can’t appreciate the distance travelled until you stop and, well, look back a bit. Today I’m stopping for two reasons — two really, really good reasons. First, to welcome the newest edition to Voce’s growing social media team: Justin Kistner. Justin recently completed a stint with Jive [...]

Digg ThisFiled in Social Media, Voce Clients, Voce People

Mike ManuelMarch 26th, 2008

BEA, Welcome to the Wall

We’re happy to be working with BEA. Read more about The Voce Wall….

Digg ThisFiled in Social Media, Voce Clients

Mike ManuelMarch 19th, 2008

VeriSign, Welcome to the Wall

We’re happy to be working with VeriSign. Read more about the Voce Wall….

Digg ThisFiled in Social Media, Voce Clients

Mike ManuelMarch 12th, 2008

eBay, Welcome to the Wall

We’re happy to be working with eBay. Read more about the Voce Wall….

Digg ThisFiled in Social Media, Voce Clients

Mike ManuelFebruary 26th, 2008

The Press Release Page A New Approach To An Old Problem

So I’ve never really considered the whole ‘press release vs. social media release’ debate an either/or situation. The way I see it, there’s arguably utility and merit in both formats, as there are gaps and drawbacks. Frankly, I’m not convinced either approach is really the best way to think about news distribution on the web, [...]

Digg ThisFiled in Media, Public Relations, Social Media

Mike ManuelFebruary 21st, 2008

Extending Online Networks Offline

It’s easy at times to overlook or maybe just under-estimate the importance of bridging online connections and relationships with the offline world, especially in the context of a social media-driven program, but I think client Sony did a good job making this connection earlier this week with their PlayStation Blogger Lounge at the Game Developers [...]

Digg ThisFiled in Social Media, Voce Clients

Mike ManuelFebruary 6th, 2008

Voce, CNP Link Up Sony Giving Back to WordPress.org

So today we’re sharing a few bits of news, it’s exciting stuff, I’ll get to it… First, we’ve formed an exclusive business partnership with cnp_studio, the kick-butt web development arm of Florida-based Clark/Nikdel/Powell. And second, we’re doing something unique with this partnership today, something that personally fires me up — we’re jointly contributing two custom [...]

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Mike ManuelJanuary 24th, 2008

How Do You Turn Web Ideas Into Experiences?

It’s funny, it’s so easy these days to become enamored and enthusiastic about a “web project” that you tend to quickly underestimate its technical plausibility. For this I blame you, web 2.0. Seriously, here’s the thing, I think most of us are experiencing a better web today, one that’s regularly[ishly] tickling our minds and imaginations [...]

Digg ThisFiled in Marketing, Social Media